MD Analytics Inc. @mdanalytics
MD Analytics provides industry-leading healthcare and pharmaceutical marketing research, supported by the largest online panel of healthcare professionals. mdanalytics.com Vancouver, BC Joined April 2010-
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MD Analytics surveyed 1000 people in the US and 1000 in Canada to see how they are utilizing healthcare and how engaged they are in their own health. mdanalytics.com/en/survey-data…
From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. ow.ly/FapJ50RYI7w
The shift towards digital media in pharma and med tech is clear, but how are physicians engaging? Which social channels are most effective for reaching them? #HealthcareMarketing #DigitalTransformation ow.ly/PnaV50QK2hy
PharmaMarketers: Need insights on how to reach specialists? MD Analytics surveyed 100 Canadian physician specialists & found 4 distinct segments with varying responses: Pharma Enthusiasts, Tech Savvy, Data Driven, Conventionalists. Read more: bit.ly/3v5IyWP
MD Analytics identified 4 segments from survey. Dominants: prefer traditional approach. Divergents: happiest w/ work-life balance. Connectors: tech savvy & open to pharma. Independent: care & go-it-alone attitude. #pharma #sales ow.ly/KNlM50PN0bA
Unlock the secrets of Canadian physician specialists! #MDAnalytics surveyed 100 docs to understand different attitudes on topics like patient care, tech, pharma companies & more. 4 segments emerged – must-know info! ow.ly/KAsm50PMYnr
The #Covid19 pandemic has left many in the healthcare system overwhelmed and strained. Let's come together to have an open discussion about the challenges facing healthcare and the impact it is having on physicians across Canada. mdanalytics.com/en/topical-dat…
The #marketresearch landscape is constantly evolving - our survey of 150 physicians found that online surveys had the highest appeal and least interest in face-to-face interviews and focus groups. #Physicians! #ResearchInsights mdanalytics.com/en/topical-dat…
GPs and specialists agree: staying informed of the latest healthcare trends is key. Conferences, discussions with peers, presentations w/expert representatives, and more are effective ways to do just that! Share your thoughts in the comments! #Engagement mdanalytics.com/en/topical-dat…
Engaging w/ treating physicians is crucial to launching a successful product. What are the best strategies to reach & educate them? Check out our infographic. Share your thoughts! #BrandLaunch ow.ly/gFjI50Pc4X0
Launching a successful pharma brand is not always easy, but engaging and educating treating physicians is essential! ow.ly/xzoz50Pc1TM
Physicians' preferences vary when it comes to interacting with pharma companies. Infographic data based on a survey of n=140 physicians. mdanalytics.com/en/topical-dat…
In 2020, conferences and medical manufacturers scrambled to turn in-person events into engaging virtual experiences. But did they succeed? mdanalytics.com/en/topical-dat…
Specialists have experienced higher levels of burnout and lower quality of work life in the past 12 months. Infographic based on a Canadian study with 100 physicians. ow.ly/YOxL50PaYX3
Younger specialists are significantly less satisfied with pharma patient support programs than older specialists. Infographic data based on a survey of n=100 US Physicians. mdanalytics.com/en/topical-dat…
How has the format of physician-pharma interactions changed since COVID? Infographic data based on a survey of n=159 physicians. mdanalytics.com/en/topical-dat…
Although physicians perceive patients as having more knowledge than ever before, patients still often have misconceptions about their condition and treatment options. Infographic based on a survey of n=100 Canadian Specialists. mdanalytics.com/en/topical-dat…
75% of physicians report being more tired or burned out than they were before the pandemic. Infographic based on a U.S. study with 159 physicians. ow.ly/XpvZ50P5I5g
Patient care suffers due to staff shortages. Infographic based on a U.S. study with 159 physicians. ow.ly/qi0f50OxXra
Comparing before the pandemic to now, a large number of physicians say staff shortages are significantly worse. Infographic based on a Canadian study with 140 physicians. ow.ly/6fTH50OxWFQ
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