Last summer, @JoinSaturn reached the top of the App Store charts—and stayed there. This is incredibly rare. As I dug in and chatted with the founders Max Baron and Dylan Diamond, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z). In today's newsletter, Max and Dylan share an in-depth case study of what it takes to build a viral consumer app. Lessons: 1. Embracing single-player mode as a wedge for social products 2. Building a product that users feel was built just for them 3. Why it’s OK to be unscalable—you can make it scale later 4. Building a familiar product is much easier if you’re solving a problem you’ve experienced 5. Playing the long game Link in comment below.
@joinsaturn Lessons on building a viral consumer app: The story of Saturn How single-player utility, hyper-personalization, doing things unscalably, and thinking long-term helped us bootstrap a brand-new social network. lennysnewsletter.com/p/lessons-on-b…