Layla Codogno @laylaF

Product UX Designer at @quintoandar✌🏻 Veggie 🐰 Brasil Joined April 2010

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Layla Codogno @laylaF

4 years ago

thecut.com/2022/02/a-vibe…

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Social media isn’t a place where you can be as creative anymore; all the angles are figured out. Younger people are less interested in things like quote-unquote cancel culture. These were kind of, like, the big pillars we used to navigate pop culture in the 2010s.

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Layla Codogno @laylaF

4 years ago

We are often afraid to let go of certain steps of the process, thinking it will undermine the value of design. But not moving things forward is even worse. As soon as we start delivering, we add clarity. – trends.uxdesign.cc

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Layla Codogno @laylaF

4 years ago

On the senior side of the spectrum, the ongoing trend of managers shifting back to hands-on positions shows no sign of slowing down. Companies cannot afford leaders who are only good at talking and not as good at delivering. – trends.uxdesign.cc

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Layla Codogno @laylaF

4 years ago

I am mentoring on ADPList 🚀! You can book a 1:1 session with me in no time! Join now and start learning adplist.org/mentors/layla-…

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Layla Codogno @laylaF

4 years ago

“What if we focused our attention on the things that are nearly effortless to put in place? What if we could put in place ideas or tips that you can put in place in your service tomorrow? And this without a big budget, huge staff or…” — Daniele Catalanotto

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Layla Codogno @laylaF

4 years ago

linkedin.com/posts/activity…

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Layla Codogno @laylaF

4 years ago

@joulee maravilhosa em seu post no LinkedIn: Someone on your team says: “Our goal should be to move Metric X up Y% this half.” The goals you agree to determine what you build. They are incredibly important to healthy product development at scale. So consider them carefully.

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Layla Codogno @laylaF

4 years ago

linkedin.com/posts/activity…

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Layla Codogno @laylaF

4 years ago

3. In what scenarios would we hit our goal metrics but actually be getting further from our ideal outcome? If you can come up with many examples, consider setting counter metrics that you must hold steady or improve as you pursue your main goal metrics.

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Layla Codogno @laylaF

4 years ago

8. What % confidence do we have that we will hit our goals? Good metric goal targets should be realistic yet aspirational. Shoot for between 50-50 and 70-30.

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Layla Codogno @laylaF

4 years ago

7. Are our goal metrics sensitive enough to give us feedback on individual launches? A short feedback loop = more operational efficiency. While slow-moving, lagging metrics may be better long-term proxies for success, goal metrics should also help you make daily decisions.

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Layla Codogno @laylaF

4 years ago

6. If we launched absolutely nothing this half, where would we expect to land on our goal metrics? Know your forecast. Sometimes you'll face headwinds and other times, tailwinds. What you goal your team's work on should be on top of that.

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Layla Codogno @laylaF

4 years ago

5. Can you share your goal metrics with someone on the team, wait 15 min, then have them repeat them back to you? I call this the “Alignment test.” If your goal metrics are so complicated or numerous that they can't be remembered, they won't impact daily product decisions.

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Layla Codogno @laylaF

4 years ago

4. Will it materially matter to our business if we hit our goal metrics? If the answer is no, consider if your team’s time is better spent working on something else.

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Julie Zhuo @joulee

5 years ago

It's easy to dream up thousands of things we'd like to build. It's fun to imagine the possibilities. But good product discipline comes from knowing how to prioritize and pinpoint the most important thing(s). Do this well, and even if you're small, you can still win. 10/10

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Layla Codogno @laylaF

5 years ago

“Building a data visualization product always starts with a list of questions from the people that will be using it. If someone is actively exploring and analyzing data, they will have a question in mind that they want to answer. Our…” — @bendoesdataviz uxdesign.cc/a-new-ux-metho…