Kool Things @koolthings

📊 From Activision and Blizzard to Krafton—managing global gaming campaigns has taught us one thing: in 2026, the real marketing ROI isn't about automated creative assets, it's about AI-driven predictive scaling. Deploying big-budget campaigns requires precise market intelligence, not guesswork. Here is how advanced data analytics and predictive AI are reshaping modern games marketing: * Hyper-Targeted Community Mapping: Advanced AI models no longer just track demographics. They analyze cross-platform sentiment to accurately map and target niche player sub-communities across Discord, Reddit, and X based on real-time behavior. * Algorithmic CAC Optimization: By processing real-time performance metrics across dozens of ad variations simultaneously, predictive systems automatically shift budgets to the highest-converting channels, drastically lowering Customer Acquisition Costs. * Pre-Launch Reception Forecasting: Predictive data modeling allows publishers to simulate community responses and organic reach potential before the heavy spending even begins, minimizing financial risk. 📈 Planning a global launch and want to leverage the same data-driven strategies used by the industry's biggest players? Let’s discuss a scaling strategy tailored to your portfolio. Drop us a DM.

🚀 Elevate your game or tech brand! 🚀 Looking to reach gamers worldwide? Kool Things has you covered. We are a full-service agency dedicated entirely to games and gaming technology. 🎮✨ Here is why studios and tech brands trust us with their vision: 🌍 300+ Worldwide Campaigns We have a proven track record of executing holistic, global marketing strategies. Whether you need a massive product rollout or a single, hyper-targeted campaign in a specific region of the world - we deliver. 🤝 Built for Every Scale We cater to businesses of every scale: from small indies and mid-sized hardware brands to global entertainment giants. We understand the unique challenges of businesses of all sizes! 🔥 16+ Years of Pure Gaming Focus Specializing strictly in games and gaming tech since 2010, we don't do generic marketing. Our team delivers everything from global PR and social media management to high-impact influencer campaigns, performance SEO, and high-end video production. Ready to unlock the global gaming market? Let’s scale your project together. 📈 📥 Drop us a DM or contact us today! #GamesMarketing #GamingTech #IndieDev #GameDev #TechMarketing #FullServiceAgency #KoolThings #GlobalCampaigns

For an indie studio, Steam is your window to the world. But the algorithm can be brutal if you don’t feed it the right data at the right time. Many developers focus solely on racking up Wishlists, but gathering "dead wishlists" without real community engagement can actually hurt your algorithm ranking on launch day. To trigger the algorithm, focus on these 3 pillars: 1) Dynamic Tagging: The algorithm pairs your game with existing hits based on your tags. Generic tags = lost organic traffic. 2) The 15-Second Trailer Rule: Time spent on your store page is a huge quality signal. Your main trailer must hook the user instantly. 3) Wishlist Velocity: A sudden spike in Wishlists right before launch tells Steam: "This game is trending, push it to the top." 💡Is your Steam store page live, but organic traffic has stalled? Drop us a DM – let’s do a quick audit of your tags and visibility strategy.

🚀 We’re thrilled to welcome our new client Lightning Ball Studios on board! Their beloved title Miscrits: World of Creatures is making a comeback – and Kool Things will be handling the full scope of its promotional campaign, including PR, influencer collaborations, and social media advertising. 📰 Members of the media – we’d love to hear from you! Get in touch at [email protected] – we’ve got some exciting in-game bonuses just for you. #KoolThings #Miscrits #WorldOfCreatures #MobileGame #MMORPG #PR #Influencers #GamingNews

🎮 Kool Things is supporting the promotion of Drakantos, a free-to-play pixel art MMORPG full of fast-paced action, 20+ unique heroes, and epic dungeon adventures! Media interested in covering the game – feel free to reach out to us at [email protected]. #Drakantos #MMORPG #IndieGames #PixelArt #ClosedBeta

We are proud to announce that Kool Things has made it to the list of top gaming agencies to work with in 2025 💪 👏 . The list was developed by Cloutboost.com, more information here: cloutboost.com/top-gaming-pr-…

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#Supercell ogłasza collaba z #Pixar! Od dzisiaj na okres świąteczny do Brawl Stars trafia Toy Story, a Kool Things niesie tę nowinę rodakom 🎄 🇵🇱 💪 Więcej informacji w komentarzu.

Pełne info mailchi.mp/koolthings/arm…

Wishlist Games ogłasza wydanie Shockwave Update, największego rozszerzenia do @ArmoredWarfare (PC) w ciągu ostatnich trzech lat. Premiera odbędzie się 29 października 2024. Link do pełnego info w komentarzu

@PrivateDivision i @WetaWorkshop zapowiadają pokaz @talesoftheshire: A Hobbit Day Showcase – gry ze świata Władcy Pierścieni. Więcej informacji tutaj tiny.pl/g7vj_q8z Jesteś przedstawicielem mediów? Zapisz się na kodzik do gry w tym miejscu tiny.pl/dn7kyv97

@PrivateDivision i @WetaWorkshop zapowiadają pokaz @talesoftheshire Tales of the Shire: A Hobbit Day Showcase – gry ze świata Władcy Pierścieni. Więcej informacji tutaj tiny.pl/g7vj_q8z Jesteś przedstawicielem mediów? Zapisz się na kodzik do gry w tym miejscu tiny.pl/dn7kyv97

Are you going to Gamescom 2024? You need to stop by the #immutable booth (yup that's our client too). Just try out their new titles: Auto Legends and Own Your Future. Check this now at booth 10.1 hall E010!

We are proud to announce that our new client Cathedral Studios and their fabulous The Bornless will invade this year Gamescom. This is a great opportunity to meet the whole team live at Hall 10.1 stand E080g. Check this IGN trailer: youtube.com/watch?v=YPH0cS…

Dear All! We are happy to inform you that starting from July 1st 2024, the Kool Things agency will also provide its services in Saudi Arabia and the United Arab Emirates!!! (apart from USA, Western, Central Europe and the Turkey) 🔥 🔥 💪 💪 More info at [email protected]

W zeszłą sobotę zorganizowaliśmy pierwszy polski FC Clubhouse - przyjacielski turniej, w którym gwiazdy rywalizowały o pierwszy tytuł mistrza #FC24! Odpowiedzialni byliśmy za całościowe przygotowanie oraz obsługę eventu.

Jak wygląda tegoroczny @gamescom? Właśnie tak! #KoolThings #gamescom #gamescom2023

Na zlecenie EA organizowaliśmy aktywację konsumencką, promując dodatek "Razem raźniej" do The Sims 4 przez konkurs na TikTok. Nagrodami były ilustrowane przez Kingę Offert kocyki, które odzwierciedlały tematykę dodatku. Dzięki wsparciu influencerów, dotarliśmy do szerokiej grupy.

Prowadzimy biuro prasowe, dostarczamy informacje i klucze recenzenckie. 🔑 Zaprosiliśmy media na ekskluzywny pokaz gier w Monachium, a niedługo spotkamy się na Gamescom!

🎮Zorganizowaliśmy: Unity Development Meet Up dla Playtika! Przygotowaliśmy kampanię rekrutacyjną z wykorzystaniem Performance, skierowaną do programistów Unity! 🔥 Dziękujemy wszystkim, którzy wzięli udział i sprawili, że ten Meet Up był tak niesamowity! Czekamy na kolejne! 🚀💪