0 - 100k Day
July 31: Been busy the past week. Writing constantly to start putting out more creatives again. Email agency finished setting things up so that's great. Also I have multiple new angles I can't wait to test that I think will be super good.
The biggest unlock for me was understanding how the subscription game really works, we received some amazing consulting and realized our offer was completely shooting ourselves in the foot in regards to our cash conversion cycle and how fast we were making our money back. So we set it up yesterday in the correct way.
For now, my focus is pumping out way more creatives and testing all those new angles. And keeping an eye on chargebacks and making sure this doesn't get out of hand (literally got warning 1 out of 3 as I was writing this).
IT'S LIVE!!!
I just launched my copywriting/advertising course on YouTube.
These are the principles that have produced about ~$400M for my businesses.
And the course is free.
I created it ten years ago. Started selling it, then decided I didn't want to be a 'make money online' guy. So it's been sitting on a Google Drive ever since.
Now it's yours, and if you sell anything online, I'm 99% sure that you'll learn something which helps your business grow!
If you like it, all I ask is...
- share it with friends and/or retweet this post
- leave comments on the videos
- tell someone special that you love them (seriously)
I have zero interesting in building a business, a list, etc. out of this. No interest in monetizing it in any way, or doing coaching or consulting right now - still hardcore operating in my own business.
But - I genuinely love this stuff, and I'd love to make more content over time. So if I see enough of the same questions come up in the YT comments, I'm sure I'll make more videos addressing them.
Headed out camping in a few hours with the fam, and planning brick my social media and work apps for the weekend. Might check comments for a few hours then check out. So... enjoy!
youtube.com/playlist?list=…
@niakjaw Sorry to hear that bro you'll get back on track fast! When this happened to me i threw myself into work but one thing I can say is to give yourself time to be alone and to process things so they don't bottle up.
@FBA_Dylan i splitscreen when i swipe a structure, always from another market. my messaging is my own. i just use more images because why not, give facebook more options to choose from. sometimes if i have a winner i then spam test 30 images and i find one of them works better than others
0 - 100k Day
July 24: Performance is down quite a bit, reason being I haven't launched many ads in the past 2 weeks after all this traveling, but I'm confident with some fresh creatives it'll pick back up. This past week I focused on giving the 3 video editors enough concepts so they're busy. But I wrote 3 native ads and drafted 2 more which I hope to launch Saturday.
Meanwhile, I launched an A/B/C offer test playing around with the subscription and rebill cadence. Super curious to look at the data soon. Still worried about chargebacks but they have been going down recently, I hope that keeps up.
Back to writing!
@kaperbusiness I think you have a big opportunity here to work on your margins. Your product costs and shipping. you should be profitable at 1.68 ROAS, shoot for a BE of 1.3
@EcomTable You can also try writing on white boards or black boards (+ weird stuff like an egg cracked on it). you can also try really shitty made images with a picture and then whitespace at the top with a headline in Arial font, like you made it in paint.
Yes even if they're "BH" I would still swipe. Like all the big clickbank VSLs are really aggressive but honestly the copy can be really good and you can use as inspiration still. Regarding structures I think this comes down to your own judgement. if you see something that's scaling try to think how you can adapt it for your product. I've done this a lot over the past 1-2 years and kinda have a feel for if it's a "stretch" or if it can work well, or if there's something to the story/structure that i can take and run with but do something different. But my advice is to spend a lot of time in ad libraries of people scaling with natives or whatever and just dissect their copy and spot patterns. do this day in day out, helps build this judgement. and of course trying it for yourself and seeing what hits what doesnt
Still early on these two VSLs I produced but showing great signs. I have high hopes for both. Curious if all the stuff I'm learning and applying actually performs.
@delusionaldevv I started with BBA from fedotoff and jumped into my own store and learned on the way. But maybe for you you can also join ecom talent and learn a skill and then get hired inside a bigger brand and learn by seeing how they do things. If I started again probably would do this.
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