Cath Reohorn @kindcopy

Making our partners over £1M/month since 2020 with organic marketing. kindcopy.co.uk Wales, United Kingdom Joined March 2024

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Cath Reohorn @kindcopy

a week ago

@chrisorzy Jackie Jr is that you?

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I accidentally had a popular reel on another social media platform that illustrated this perfectly this week. No one read the clearly labelled diagram No one read the clearly written caption No one listened to the clear voiceover But they were all arguing in comments. Morons

moneyfetishist @moneyfetishist

2 weeks ago

Life advice my father drilled into me when I was younger that hit me like a freight train again today (prolly not his exact words): Always assume the other retard across the table is so fucking braindead they won’t understand a single thing you’re saying. Doesn’t matter if he’s

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Cath Reohorn @kindcopy

a week ago

One of the scariest things anyone can do is simply decide you’re gonna stop doing what you’ve always done… and start doing something different. I’m entering a season where we need a little extra courage. But I know it’ll pay off because it always does when you back yourself.

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Cath Reohorn @kindcopy

2 weeks ago

Day 1 of @AlexHartsuff Enterprise workshop was outstanding. Received abundantly more than I bargained for. So pleased I had the opportunity (& courage!) to ask my question on the VIP Q&A. This feels special, that’s all.

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Cath Reohorn @kindcopy

2 weeks ago

@joshdgavin Yes please

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Cath Reohorn @kindcopy

2 weeks ago

Coaches really need: 1. A way for your ideal people to find you 2. A way to explain how you can help them 3. A way for them to give you money 4. A way for you to provide the service That’s it. Not: Social media Sales calls Upfront / backend commitments 1:1 zoom calls

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Cath Reohorn @kindcopy

2 weeks ago

@AlexHartsuff I reckon that Catherine might be me 👋

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Cath Reohorn @kindcopy

a month ago

You didn't become an entrepreneur to follow instructions. That's literally why you LEFT the 9-5. So why are you stuck in some mentor's "proven method" from 2019? Your ability to say "fuck the rules" IS your competitive advantage. Use it.

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Cath Reohorn @kindcopy

a month ago

If an account has a million followers, but only a few dozen interactions on their posts... Stop comparing yourself to them. You likely have a lot more "influence" than the influencers.

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Cath Reohorn @kindcopy

a month ago

I never write for an unaware audience. Ever. Not even in ads. The cold truth most marketers won't tell you: If your audience doesn't know they have a problem, you'll go broke trying to convince them. Start with the problem-aware and work up from there.

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Cath Reohorn @kindcopy

a month ago

Manipulation says 'you're broken and need me to fix you.' Change work says 'if you're ready, I'm here to contain this process for you.'

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Cath Reohorn @kindcopy

a month ago

If you saw inside these huge "influencer coach" accounts, you'd be amazed at how little money most of them make. Don't be intimidated by audience size.

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Cath Reohorn @kindcopy

a month ago

Every entrepreneur has a personal "sanity number"... I've discovered mine through trial and error: • Above & below it, and my decision-making gets erratic • I start dumping money into unnecessary investments • Suddenly I'm convinced I need a bunch of stupid shit When you know your number, you can optimise for sustainability, not just mindlessly chasing growth.

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Cath Reohorn @kindcopy

a month ago

Don't just add more services. Add more ACCESS. This year, I’m partnering with… • Podcast studios • Financial firms • Creative agencies One relationship = Multiple clients That's leverage.

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Cath Reohorn @kindcopy

a month ago

When your clients run their businesses like gambling addicts, it doesn't matter how stable YOU are. Your business model inherits their chaos. The hard truth: If you're serving volatile clients, you're actively inviting instability into your own life. I learned this after years of stress cycles.

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Cath Reohorn @kindcopy

a month ago

The most expensive audience to convert: People who don't know they have a problem. The most profitable audience to convert: People actively looking for a solution. Focus your energy where the money is, not where the masses are.

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Cath Reohorn @kindcopy

a month ago

When every interaction with someone makes you feel worse, you eventually avoid them. That's relationship psychology 101. Your whole business is just relationships.

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Cath Reohorn @kindcopy

a month ago

Your positioning is your doorway. Not the whole house. You don't need to cram everything you do into one hook. Your clients will still get the full benefit of your expertise once they're inside.

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Cath Reohorn @kindcopy

a month ago

"You can't grow into pain." This advice changed everything for me. If you're chasing two rabbits, there's usually a reason: • You're avoiding committing to one path • You're used to a degree of chaos • The clarity feels uncomfortable Growth doesn't need to hurt. Simplicity is the ultimate leverage.

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Cath Reohorn @kindcopy

a month ago

Marketing to unaware markets is like trying to sell umbrellas on a sunny day. You're fighting an uphill battle. Start with those who feel the rain. They're already looking for what you offer.