[1/3] ABS-CBN, a major media and entertainment company in the Philippines, has partnered with Web3 media provider Theta Labs to launch digital collectibles for three of their upcoming TV shows as non-fungible tokens (NFTs). #ABSCBN #ThetaLabs #NFTs #Philippines #Entertainment
[2.5/3] Despite the current crypto bear market, ABS-CBN is venturing into the world of blockchain and NFTs, following their successful collaboration with Theta Labs on the singing competition "Idol Philippines" in 2022.
[2.5/3] Theta Labs will create NFT collections for Filipino superhero show Darna and romantic comedy He’s Into Her, while ABS-CBN will explore the potential of Web3 technology to enhance the viewer's experience through Theta’s Video API.
[2.5/3] This partnership brings fresh opportunities for media and entertainment fans in the Philippines, offering a new way to engage and connect with their favorite characters and stories.
[3/3] Other Filipino entities and personalities such as Manny Pacquiao, Art Fair Philippines, Ely Buendia, Marcus Adoro, and Moonstar88 are also embracing the emerging technology of NFTs.