My fave thing about the Barbenheimer phenomenon is that it started as a joke about release dates & then people genuinely decided to do a double feature & as a result both movies will get a wider audience. It's like a throwback to when the Internet was more goofy and fun
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@justin_ware Everything about it - the (semi) organic, non-Astroturfed nature of the campaign, the fact that both seem to be really good movies, the major box office for a "serious" film, the rising tide lifting all boats, the relatively level playing field - seems like a throwback to... 1/2
@justin_ware It seems like a genuinely bizarre double feature and that might have been why the phenomenon took off