ico design @icodesign
With empathy, imagination and an entrepreneurial spirit, we create brands that have a powerful connection. icodesign.com London Joined April 2009-
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This World Cup is cloaked in controversy. In response, Humanity FC is a collab between 32 international creatives to make one unique football which is being raffled to raise money for @EquidemOrg. Enter at humanityfc.com to kick out corruption and keep football beautiful
The challenge of being a direct-to-consumer fragrance brand is an obvious one – you can't smell the fragrances online. The Exploration Pack helped to bridge this gap by offering a sample-size selection of Commodity's flagship fragrances. #styleyourcommodity #fragrance #perfume
Less is more. Craft and attention to detail runs through the Commodity experience. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign #packagingdesign
In line with Commodity's elemental identity, the fragrance names are inspired by common nouns, with the fragrance descriptions taking inspiration from dictionary definitions. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture
With over 20 years experience in fragrance distribution, Commodity founder Vicken Arslanian came to us looking to refocus the brand. Early in the strategic phase, we found three words that really resonated with how the brand should look and feel: ethical, elemental, and atypical.
When it came to creating Commodity's ecommerce experience, it was a perfect opportunity to showcase the elemental inspiration behind the brand's visual language. Stripping everything back allowed copy and content to communicate the brand’s atypical attitude. #styleyourcommodity
As a way of expressing the potency of a particular fragrance, we worked closely with @commodity's founder to create the concept of Scent Space. Each fragrance is available in 3 scent space configurations – Personal, Expressive and Bold. #styleyourcommodity #fragrance #perfume
Ethical. Elemental. Atypical. This is how we approached the packaging design for @commodity. Gone are the smoke and mirrors, lifestyle cliches and industry jargon. Instead enter a radical concept called ‘Scent Space’ – a new way of expressing the strength of a fragrance.
Commodity’s new owner, Vicken Arslanian, saw that the brand needed to be refocused. The result is a fragrance brand that’s bold, fresh and forward thinking. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign
Taking an niche, indy fragrance brand and turning it into a modern American perfumery. Introducing @commodity. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign #scentspace #commodityfragrance
In English, we don’t really have a word to describe the smell of petrol or freshly cut grass. We say an object smells like a rose, or like chocolate. Following the @CommodityNotes rebrand we explore how fragrance brands put scent into words. Read here: tinyurl.com/23fe4w27
Like business, brands rarely evolve in a straight line. @CommodityNotes is a fragrance brand that has had three very distinctive chapters. We sat down with Re-founder @VA_EuroPerfumes to explore the question"How can a brand express radical ideas?" icodesign.com/work/commodity…
🍫 We are really proud of our latest partnership with @HakamZohra and the launch of @zorachocolate - an indulgently ethical chocolate company helping to champion female farmers and West African cocoa.🍫 More coming soon here: lnkd.in/dyF-yz3r #branding #sustainablebrands
We are really excited to continue our collaboration with @LBSEntrepreneur with our next talk on "Brand Thinking: When does a business become a brand?" by Vivek Bhatia & Akira Chatani 🤔💡 It's open to all. Register now! clubs.london.edu/entrepreneursh…
🐛 From gross to the future of food? Insects. They’ve got a huge role to play in the future of our species. And currently, we don’t see them in the most positive light. 🪰 Which makes what I’m about to say next harder to stomach... Read the full article lnkd.in/dcQnzVvd
That jaw-dropping statistic was brought to our attention by the founders of the insect-based pet food brand Grub Club. As brand partners to ambitious entrepreneurs, we were instantly hooked. Here’s the story so far. More coming soon!🐶 lnkd.in/eaixaHZ8
Did you know that if all the pets in the US got together and formed a sovereign nation, it would rank 5th in global meat consumption? #brand #future #entrepreneurs #founders #foodindustry #ico #MyGrubClub #GrubClubbers #DogsOfInstagram #HealthyDogTreats #SustainableDogTreats
ico Design, a London based branding agency, today announces an updated visual identity for Jollibee, the fried chicken restaurant chain from the Philippines, to support the company’s ambitious growth plan across Europe. The flagship store,... tmblr.co/Z1O1VyaH4mv9yW…
Here's our advice for those looking to bring their brands to the UK. Not lost in translation. How to launch overseas brands in Britain. link.medium.com/K7IYneI8xgb #branding #foodbrands #foodbranding
There's been a lot written about brand names recently: over on here's our take from a while back, on Medium: 'Why is a terrible name often a great brand name?' link.medium.com/0oIaYTBMkgb #brandnaming #branding #brandnames
Gareth Rutter @GaReth_Rutter
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🍫 We are really proud of our latest partnership with @HakamZohra and the launch of @zorachocolate - an indulgently ethical chocolate company helping to champion female farmers and West African cocoa.🍫 More coming soon here: lnkd.in/dyF-yz3r #branding #sustainablebrands
Iced Grapefruit Tea! 🍊 An off menu special and now available at all stores 😁 Made with freshly brewed jasmine green tea and with real grapefruit pulp 🤤 This drink pairs really well with Crystal Boba. It's super refreshing and the perfect summer drink 😎☀️ #bijububbletea
Felix is hiring a COO! We are looking for a talented professional who loves people, projects, and connecting constituents to organisational missions. Learn more and apply here felixcapital.medium.com/we-are-hiring-…
Tusker Grotesk en El Malpensante “Selection of sheets in which Tusker Grotesk was used for the composition of the headlines.” By George Anderson Lozano For more inspiring graphic design and visual culture visit ⟶ instagram.com/grafik.media
We're carrying out enhanced cleaning and using the latest technology to keep those who need to travel safe ✈️ Read more here: orlo.uk/snCCc
Check out our traffic light chart to answer queries you have about travel to green, amber or red list countries. You can find out more information here 👉 orlo.uk/clyOe
Don't forget to cast your vote for our @Aspirelounge in the 2021 @WTravelAwards, for 'Europe's Leading Airport Lounge'! You can vote here: orlo.uk/6s1qb
Still hasn't sold yet. Worried I'm losing my touch. shop.mr.bingo/products/catch…
When @wizzair light up the sky 😍✈️ 📷 zhizha_zhizha on Instagram #LondonLutonAirport #wizzair
Congratulations to the SellerX team on this milestone! Since they launched 6 months ago, SellerX has acquired 20 Amazon businesses, with 50-60 more to come. We are grateful to be a part of this journey 🙏🏽🚀✨ @CherryVentures @83NorthVC sifted.eu/articles/selle…
The latest development on the DART project! The automated train carriages have been carefully lowered onto the tracks and are ready to be tested 🚄
Loah believe, in their hearts, that beer should be better for our heads. With help from the UK’s top brewers, Loah set out to make low-alc beers that deliver max refreshment, whilst being kind to the mind. — Design: ico Design Code: Kaleido Grafik — loah.beer ↗
Biscuity malts taking centre stage in a light and refreshing lager. Could have done with a touch more lime personally but hey you can’t please everyone! - Drinking a ¡Hola! by Loah Beer Co. @ Untappd at Home — untp.beer/s/c987219556
Plenty of whipped #cream and a delicately placed #marshmallow. Just marvellous.
Interiors powerhouse JPA Design and Formula 1 motor racing team Williams’ Advanced Engineering business are combining forces in a new partnership bringing deep aircraft interiors design knowledge and advanced materials engineering together. runwaygirlnetwork.com/2019/04/02/jpa… #AIX19 #PaxEx
A panel including @RussellsDust (@icodesign), Simon Krasowski (@DiehlAviation), Anne De Hauw (IN Air Travel Experience), @davebart (@PanasonicAero) & @Bess_Chapman (@JetBlueVentures) ask: how can #airlines capitalise on #digital opportunities in Digital: The New Reality #PEC2019
Hear from @JohnT_JPAdesign and other industry experts at today's Sleep – the New Differentiator panel discussion @PEC_Hamburg on how airlines are providing the ultimate sleep experience on board! #MASTERSOFSLEEP #PEC2019 #aviation
A packed house to hear @icodesign @DiehlAviation @PanasonicAero @JetBlueVentures and IN Air Travel Experience discuss how to create the complete digital and physical journey. #PEC2019 #AIX2019 #AIX19 #PTA2019 #WTCE2019