Search results for #MMMTransform
At @MMMnews #MMMTransform, our CMO Alix Hart (@trahla) spoke about techno-empathy and the ways Verily is using technology to prioritize the human experience in #healthcare. Watch the recording ⬇️ bit.ly/49OQSVQ
#MMMTransform in NYC on April 3 was amazing! Thank you to all who attended, our speakers for their insights, and our sponsors. Follow MM+M to stay updated and get your ticket for next year's event! #innovation #inspiration
Check out MM+M Transform 2024 sessions on YouTube: mmm-online.com/home/channel/m… #MMMTransform #Pharma #Healthcare
Alisa Casavant of @ArthritisFdn spoke last week at our #MMMTransform conference to discuss the court decision that stopped insurers from using copay discounts for new drugs, but patient groups fought against it. #MMMTransform #copay #insurance
At the #MMMTransform conference, Risa Arin of XpertPatient & Geeta Wilson of @ElevanceHealth discussed health plans' efforts to improve the member experience, key tenets, and opportunities to revamp touchpoints & channels. #customerexperience
Speakers from @avalerehealth discussed AI's role in understanding audience behavior and creating cost-effective personalized content at #MMMTransform. #AI #Personalization
At #MMMTransform, @Swoop's Matt Titus highlighted the power of conversational AI in transforming customer engagement and optimizing pharmaceutical advertising spending. #AI
We discussed Agile Omnichannel Strategies for HCP Engagement during #MMMTransform last week. Experts from @springandbond, @argenxglobal, and @doceree discussed bridging the gap between in-person and digital healthcare communication. #hcps
Last week at #MMMTransform we heard from panelists from @HealthlineMedia, @ixlayer_, @Verily and Ubie on the "Techno-empathy and the marketing mix" panel to discuss the evolution of technology in healthcare, emphasizing the importance of prioritizing empathy over efficiency.
At #MMMTransform last week, panelists explored the impact of design in healthcare. We explored how it engages emotions, influences decisions, and delivers results beyond logic or machines. #sponsored by @minds_assembly
Last week at #MMMTransform: Lea Wester of Addressable Health, Brad Quosig of Calcium+Company & George Griffith of @Relevate shared a wealth of information about HCP preferences and pain points, & presented best practices for marketers whose recent #HCP programs have fallen short.
This panel from #MMMTransform discussed how AI is changing pharma marketing teams, reflecting on the evolving demands of AI integration. Featuring: - Nyron Burke of @LitheroCo - Megan Fabry of Sound Healthcare Communications - Adam Remiszewski of @abbvie
Last week at #MMMTransform: Ben Beckley of @RevHealth, Aaron Fulmer of @DeepIntentInc and Tarak Shah of @FerringUSA shared their experiences, offering insights into the evolving best practices and dos/don'ts of working with AI in the industry. #MMMTransform #AI
Brand managers reflect on historic launch of Wegovy mmm-online.com/home/channel/7… #Wegovy #Pharma #MMMTransform
Panelists from @NorthwellHealth and @VirtuaHealth kicked off our AI block with dispelling the misconception of AI as a threat to healthcare marketers, recognizing it instead as a supplementary tool for efficiency and career growth. #MMMTransform #AI
Panelists from @manatt, @EliLillyandCo & @thestellarising discussed healthcare coverage and policy reform to improve access to vital treatments for obesity at MM+M Transform on Wednesday. #MMMTransform #HealthEquity #weightlossdrugs
@novonordisk's Tejal Vishalpura, Anne McCaughan, and Christine Szymanski opened MM+M Transform on Wednesday with Marc Iskowitz, discussing the launch of their new obesity medication and innovative awareness and education efforts. #MMMTransform #obesity
"Techno-empathy and the marketing mix" at #MMMTransform mmm-online.com/home/channel/m…
What is techno-empathy, and why is it important for advancing #patient outcomes? Our CMO Alix Hart participated in the discussion at @MMMnews #MMMTransform, stressing the need to design for the end user and measure engagement to improve the experience.
The afternoon sessions at #MMMTransform put “Techno-empathy” at the center as @VerilyCMO Alix Hart @trahla emphasizes diversity interaction and human connection with technology are key for any successful marketing initiative. @MMMnews
