Michael Ward @graphicsward
Former Peace Corps volunteer. Now a brand strategist helping nonprofits look as good as the work they do. michaelward.io lakeville, ny Joined March 2010-
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The tell that you're missing a brand filter: Decisions take longer than they should. Same conversations keep coming back. Leadership is in the weeds on things they shouldn't need to touch. Nothing is obviously wrong. Things just stop feeling clearly right. michaelward.io/stop-making-de…
Most nonprofits have a strategic plan. Few have a filter. A plan tells you where you're going. A filter tells you what belongs on the road. Those are different things. And only one of them makes decisions faster. michaelward.io/stop-making-de…
There's an exhaustion that doesn't show up in a budget report. It shows up in meetings that go in circles. Not because the team is misaligned on mission. Because there's no shared way to evaluate what fits.
Your nonprofit doesn't have a strategy problem. It has a filter problem. There's a difference. New post walks through what that looks like in practice: rebrand.ly/flu91d7 #nonprofit #strategy #filterproblem #nonprofitleadership #organizationalgrowth
The hardest sentence in the nonprofit sector: "That's important work. It's just not our work." Most organizations can't say it because they've never gotten clear enough to know the difference. #nonprofitsector #clarityinmission #nonprofit #organizationalvalues
A logo is the last thing you should spend money on. The brand lives in your staff, your donor experience, your program. Fix those first. A great logo on a broken org is just a prettier problem. rebrand.ly/brandproblem #nonprofitmarketing #brandstrategy
Had a client with a 37 page brand guide once. Impressive document. But they felt like different orgs on social, website, and annual report. Technically on brand. Didn't feel like anything. A guide is a tool, not a strategy. The goal was never to match. It was to mean something.
The brands that got caught "faking authentic" didn't fail because of bad creative. They failed because the gap between what they said they valued and how they actually operated was too wide to ignore. Audiences don't expect perfection. rebrand.ly/NonprofitBrand
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