Eric Shanfelt @eshanfelt
Digital media strategist and speaker. 30-year industry veteran. Owner of @nearviewmedia. Husband, father. Imperfect man loved by God anyway. nearviewmedia.com Colorado Joined June 2008-
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Good morning, Chicago! Ready to speak with some amazing publishers at the @nichemediahq conference with @ryandohrn. One of my favorite media events all year. 🙂
Guys, let's start simplifying our ad model.
Want to see how Hudson Valley Magazine doubled its monthly page views and radically grew email signups and paid subscriptions? Check it out here: nearviewmedia.com/hudson-valley-…
What's ahead for media companies in 2024? I take a look at the 6 most important issues that publishers will need to face. nearviewmedia.com/2024-issues/
Are you tracking your magazine's email reputation with Google Postmaster Tools? Learn how in my latest video tip. nearviewmedia.com/google-postmas…
I am so proud of Rick Schumacher and the @LBMJournal team for the recognition they received in Niche Media Insider. Huge growth in their digital advertising revenue because they provide real value for their readers and advertisers. Check out the story! nichepublisher.biz/digital-ads-gr…
I had a GREAT time at Alliance of Area Business Publishers and City & Regional Magazine Association at their joint winter conference. We talked a LOT about how media companies should handle AI and looked at digital KPI benchmarks. Some of the best publishers in the world! 🙂
Hey publishers ... you going to @nichemediahq conference Apr 17-19 in Chicago? I'm doing two sessions that you won't want to miss. They also gave a discount for my followers. Use ERIC at checkout to get $200 off. Sign up here and I'll see you there! bit.ly/3SnNCLy
Doing a session on content marketing with @julio_melara, @brbizreport, @225batonrouge and some amazing local businesses here in Baton Rouge!
Heading to NOLA today to meet with @nola_renman and the amazing team @NewOrleansMag
"Google search is like a library you can browse. Google Assistant is your librarian who finds and does things for you." – @Marie_Haynes Big changes are coming to search in 2024 as Google Bard rolls out. Publishers will need to adapt.
Publishers ... your beautiful website design doesn't mean a thing if it's not driving your business objectives. Function comes first, then the pretty can enhance it. But pretty can't replace function. And if your website isn't functional OR pretty ...🤨
Publishers ... do you have Google Analytics on your subscription and confirmation pages? Are you using GA events and conversions for controlled / free subs? Are you using GA ecommerce tracking for paid subs? Do it. 🙂
Recently, @ryandohrn and I recently talked about the 7 biggest mistakes digital ad sellers make. Check out the entire video or read the quick summary of the session. nearviewmedia.com/digital-ad-sal…
When agencies ask what your average click rate is, do NOT give them a specific number. Give them a range from your lowest to highest CTR over the past year. Point out that the difference was the ad subject, message, and creative execution.
For all online publishers ... Challenge your entire staff to look at your website using only a mobile phone for an entire month. You'll immediately see everything that you need to improve.
65% of email opens are affected by Apple MPP — email open rates are worthless. 63% of email clicks are from email security bots — email click rates are worthless. Only links with UTM parameters can tell you how many clicks there were to your website from email.
Andy Simpson 🇬🇧 @ndyjsimpson
4K Followers 3K Following ♥️ SEO, AI, UX, Digital, Tech | Faculty @localuniv | Cyclist | An Englishman in GA! 🇬🇧 | @DLMarketingInc
Darren Shaw @DarrenShaw_
25K Followers 2K Following Founder at https://t.co/O85LpcMbvf | Researcher, speaker and writer on local SEO. (He/Him)
81 States Jason Brown.. @keyserholiday
5K Followers 1K Following GBP Spam Hunter. Unofficial Sheriff of Google. I’m your huckleberry and that spam listings vanished. Canadian cop, I took the oath. Tweets are my own.
Amy Mattison Toman �.. @BubblesUp
3K Followers 755 Following Local SEO | Legal SEO | Diamond Google Product Expert | Google listing help | [email protected]
Sean Griffey @seangriffey
3K Followers 515 Following Co-founder/CEO of @industrydive - home of 100+ reporters who are committed to being the business world's most trusted source of journalism.
Bill Amstutz @BAMstutz
968 Followers 3K Following Ad tech Publisher / #bikeNYC / Never underestimate the feeling of freedom and happiness that comes with riding a bicycle
Colan Nielsen @ColanNielsen
4K Followers 839 Following VP, Search @SterlingSkyInc | Faculty/Speaker @localuniv | Product Expert @GoogleMyBiz | Mod @localsearchlink | Namer of Algo Updates (Vicinity)
Brian Barwig 🏒 �.. @BrianBarwig
2K Followers 2K Following Local SEO | SEO | Digital Marketing @sterlingskyinc | Obsessed w/ @jen_barwig | Dad | Hockey | Football | Whiskey | BBQ https://t.co/RlxBkFYBVD
Ferne Nebergall @FerneNeber22485
65 Followers 5K Following
Ma Moros @moros10307
90 Followers 5K Following
Philomena Devasier @PhilomenaD75625
71 Followers 5K Following
Evie-mae Fray @FrayMae25423
27 Followers 5K Following
Kate Huckabone @HuckaboneK96427
63 Followers 5K Following
Keely Paccione @paccio_kee
63 Followers 5K Following
Odelia Gunterman @odel_gunter
65 Followers 5K Following
Cornelia Aleo @AleoCornel8326
78 Followers 5K Following
Lashanda Frison @LashaFris
69 Followers 5K Following
Heather Monsma @HeatMonsm
22 Followers 3K Following
Myah Decker @deck_mya
66 Followers 5K Following
Frankie Cannizzo @FCanniz
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Zandra Schwuchow @SchwuchowZ78834
84 Followers 5K Following
Rionagh Gudinas @gudinas14625
76 Followers 5K Following
Cora Wasilewski @CoraWasile81798
10 Followers 3K Following
Mia Loewen @LoewenLoew
47 Followers 5K Following
Otha Lemmon @OLemmon40608
47 Followers 5K Following
Chelsie Topinka @ChelsTopin
42 Followers 5K Following
Stacia Skupski @StaciaS3789
32 Followers 5K Following
Callie Zottola @CallieZott33285
31 Followers 5K Following
Lakita Phalen @LakitaP54556
70 Followers 5K Following
Jeanna Gayler @GaylJean
58 Followers 5K Following
Eryn Mellett @ErynMellet81312
91 Followers 5K Following
Mina Spane @MinaSpane11487
25 Followers 5K Following
Nell Humetewa @humetewa48557
35 Followers 5K Following
Amaya Manire @AmayaManir39606
77 Followers 5K Following
Mittie Seedorf @MittieSeed28520
59 Followers 5K Following
Deloras Hardina @HardiDelo
75 Followers 5K Following
Pia Avinger @avinge_p
72 Followers 5K Following
Smeenet @Smeenet178615
47 Followers 2K Following
Asiyah Ehlman @AsiyaEhlm
41 Followers 5K Following
Paloma Ketterl @KetterPalom
65 Followers 5K Following
Celine Mondor @celine_mond
42 Followers 5K Following
Selene @Selene532291375
26 Followers 2K Following
Nanci Snitker @snit_nan
61 Followers 5K Following
Mitch Bettis @MitchBettis
737 Followers 302 Following Lover of fried bologna, fresh tomatoes & long naps. Owner of @360westmag in Texas & in Arkansas @ArkBusiness, @LRSoiree, @Flex360, @ArkansasBride and 30 others
Wiktoria Baliga @WiktoriBali
60 Followers 5K Following
Greta Shikuma @GretShiku
50 Followers 5K Following
Aria Wiszynski @wiszynski75017
45 Followers 5K Following
Stephenie Covarrubio @StephenieC6557
43 Followers 5K Following
Alisa Sicard @AlisaSicar90460
59 Followers 5K Following
Ocie Thornberg @OcThornb
62 Followers 5K Following
Kristyn Cholico @CholKrist
38 Followers 5K Following
Genesis Pandy @pan_genes
24 Followers 5K Following
Sean Griffey @seangriffey
3K Followers 515 Following Co-founder/CEO of @industrydive - home of 100+ reporters who are committed to being the business world's most trusted source of journalism.
Rory Brown @RoryBrown
4K Followers 2K Following CEO & co-founder of @AgriBriefing: @FeedInfoNews @Strategiegrains @UrnerBarry. Sold to @MintecLimited 2023 - thinking about what's next 🐝🐝🐝
Julio Melara @julio_melara
1K Followers 149 Following Entrepreneur, CEO, Author, Publisher, and National Speaker. Passionate about helping people and organizations seize their full potential!
Mitch Bettis @MitchBettis
737 Followers 302 Following Lover of fried bologna, fresh tomatoes & long naps. Owner of @360westmag in Texas & in Arkansas @ArkBusiness, @LRSoiree, @Flex360, @ArkansasBride and 30 others
John Yedinak @jryedinak
2K Followers 2K Following Media entrepreneur — co-founder of @agingmedia, sold in 2023.
Ryan Dohrn @ryandohrn
12K Followers 2K Following Motivational speaker, 28-year sales and marketing strategist, Emmy winner, best selling author. Featured by CNN, Forbes, USA Today.
Kayla Walsh @kaylabreathnach
1K Followers 971 Following Irish journalist based in Oz. Get in touch: [email protected]
Tony Napoleone @tonynapoleone
510 Followers 1K Following VP, Client Success @OmedaDataDriven Audience Growth & Engagement, Digital Media, Inbound, Email Marketing, Web Analytics, Database Marketing, SEO, & Social
Robert Martinelli @rob_martinelli
153 Followers 196 Following Digital privacy advocate, CEO, developer, tech savvy, internet / social media, travel nut, web trending, computer junky. That is only the half of it.
Charity Huff @charityhuff
229 Followers 219 Following Wife, Mom, Entrepreneur, and Beer Drinker. Tis' a privilege to live in Colorado. I love my work in the media & tech industries where nothing is constant.
Suzanna de Baca @smdebaca
34 Followers 50 Following Publisher. Poet. Author. Speaker. Business & Board leader. Proud Iowan/Latina/feminist. Champion for inclusion. Love cartoons, dogs and Hello Kitty.
Shelly Crowley @ShellyCrowley
124 Followers 158 Following Relentless Connector, Proud Mom, Wife of Funny Guy, Associate Publisher of Mpls.St.Paul Magazine that doesn't tweet enough.
Melissa Chowning @machowning
301 Followers 643 Following Mom. CEO of Twenty-First Digital. Publishing 💻 and SEO nerd🤓. Liberal. Minimalist. she/her
James Capo @jamescapo
321 Followers 827 Following media, tech, braves baseball, gw, hoosier, looking for the nearest beach. ATL, DC, Chicago. Doing stuff @ https://t.co/k05W5InaBl
Logan Aguirre @LoganAguirre417
782 Followers 527 Following 417-land fan girl, Publisher/Owner @417mag and @Biz417, wife & mom, yogi 🧘♀️, @SGFChamber Past Chair
DataJoe @DataJoe
218 Followers 232 Following Your entrepreneurial data partner, living at the intersection of data + revenue. We love publishers.
LegendaryData @LegendaryData
102 Followers 95 Following Research software & tools, hints & tricks for data publishers and cross-industry observations based on our own dynamic rankings.
Publication Printers @PubPrinters
395 Followers 250 Following #Print Here, #Publish Everywhere! The ideal printing and marketing solution for #nichemagazines and #publications!
Twenty-First Digital @twentyfirstdig
11 Followers 10 Following Audience development and digital marketing pros, helping publishers expand and monetize their most valuable asset — their audience. Sign up for our newsletter.
AdCellerant @AdCellerant
960 Followers 1K Following Technology and marketing that make the complex simple.
Mx3: What's New in Pu.. @wnip
5K Followers 1K Following The latest news and developments in media, focusing primarily on media that serves well-defined communities of special interest. Come and join the discussion!
Kyle Keefe @kylekeefetv
30K Followers 287 Following Avalanche studio anchor on Altitude. Insta- @cmonkeefer This is my personal account. I personally selected the content.
Mark Rycroft @RycroftMark
25K Followers 387 Following Personal Account, Content & Opinions are My Own. Colorado Avalanche, St. Louis Blue & Denver Pioneer alum. Owner of Sobo Liquors
Marc Moser TV @RadioMoser
38K Followers 927 Following Television PxP/@Avalanche NHL, @AltitudeSR/@AltitudeTV guy. #Normandy/#WWII buff. Personal acct. I personally select content for my individual capacity only!
x - Colorado Avalanch.. @Avalanche
673K Followers 263 Following Force of Nature vs. Everyone. Get your playoff tickets ⬇️ #GoAvsGo | #ALLIN
John-Michael Liles @hoosierjm26
61K Followers 598 Following 06 Olympian, Broker, LIV-Sotheby’s International Realty.
Crain's Detroit Busin.. @crainsdetroit
82K Followers 5K Following
Nearview Media @NearviewMedia
7 Followers 15 Following Grow your publication's digital revenue and audience with proven strategies, training, execution and support. Sign up for email updates on our website.
LBM Journal @LBMJournal
5K Followers 2K Following The leading media company serving lumberyards, building material distributors, wholesalers, manufacturers, and other LBM service providers.
fathermikeschmitz @frmikeschmitz
113K Followers 40 Following
Peter Ericson @PeterEricson
373 Followers 199 Following Serious goofball. Transplanted swede. Likes to chase flying objects. Hugs trees. Appreciates great content.
The Kyiv Independent @KyivIndependent
2.1M Followers 37 Following Become a member: https://t.co/jsQiFkoveH One-time donation: https://t.co/eNwj76xa7a
Broadstreet @BroadstreetAds
601 Followers 698 Following Broadstreet is the ad manager for publishers who really care about their advertisers. Built by and for local, magazine & B2B news publishers ⭐️⭐️⭐️⭐️⭐️ G2Crowd
Gary Lynch @garylynch50
395 Followers 63 Following Senior media executive, husband, father, passionate about baseball and the NY Yankees
robkeenan11 @robkeenan11
163 Followers 303 Following I’m Rob Keenan, VP of Product Management at Adweek. Follow this feed to see the latest digital impacting B2B media.
Omeda @OmedaDataDriven
191 Followers 148 Following As a full service database management company, Omeda offers comprehensive solutions to support our clients with all their database and email deployment needs.
Michael Madej @michaelmadej
231 Followers 221 Following I'm a breakfast food guy, Cleveland Indians fan, and a lover of technology. Executive director of digital for Babcox Media. All views expressed here are my own.
Toni Nevitt @emediaadvantage
113 Followers 30 Following What I love to do...leverage compelling content to attract, retain, engage and monetize audiences across all platforms.
InfoCommerce Group @infocommerce
243 Followers 152 Following A boutique consultancy serving the business information industry.
Jed Williams @williamsjed
2K Followers 5K Following Director of Revenue & Growth @WRAL | Board @LookoutSCruz | Adjunct @UNCHussman | Past: Co-Founder @checkout_dfw | @LocalMediaAssoc @Vendasta @BIAAdvisorySvcs
Local Media Associati.. @LocalMediaAssoc
5K Followers 2K Following Our mission is to ensure a healthy future for local journalism, which is essential to a strong democracy, by reinventing business models for news.
Lyndsie @ Targeted Me.. @targetedmediasn
112 Followers 161 Following Championing the future of publishers with targeted audiences
FIPPWorld @FIPPWorld
7K Followers 1K Following FIPP - Connecting Global Media. Our 500+ member companies worldwide include @AxelSpringer, @CondeNast, @Hearst, @NatGeo, @TheEconomist and more.
Andy Kowl @AndyKowl
529 Followers 435 Following Publishing strategist • Story-driven writer, editor and public speaker • Recovering revolutionary • Still rockin'
Jeff Walker @JeffWalker
53K Followers 109 Following I've taught 10,000+ entrepreneurs how to launch + grow their online businesses, and they've done over a $1 billion in sales. #1 NY Times bestseller of "Launch"@eshanfelt I use 2nd and 3rd quartile a for selling. First quartile for optimization. “The majority of our clients see between __ & __.” If they were average performance, I’d add, “ But our top performing clients are between __ & __. I’d love to discuss ideas about how we could get there.”
@eshanfelt But, I’d prefer to talk attention metrics over CTR
There is an art and science to media. Not enough people try to practice both.
It's not just Gen Z that makes this extremely foolish. TLD+1 (the base domain) is becoming an increasing focus for ad tech tools around contextual targeting, privacy sandbox, and antifraud. Minimizing domains you hold will almost certainly be looked back on as a tactical error.
I don’t believe there’s been a better CEO in digital media the last 10 years than Erika Nardini. I’m going to do a deeper dive into the impact at Barstool Sports she had. But, for now, congratulations to her on the amazing run. She’s an inspiring human and a great leader.
Solid day today! Mile High Mites in Gunnison with the West Elk Wolverines, and snuck in a mountain bike ride. Now heading for the Wine Cave. See you in 30 minutes🍷🍷🍷
Buzzfeed briefly falls below the $1 mark this morning. Ugly.
@eshanfelt @skift Thanks for your kind words, and you are correct, most way overthink this. We do simple things consistently and with authentic Skift voice and it works. Our team appreciates it.
Learn how The Berkshire Edge built a 6-digit reader revenue stream using a donation model without a traditional paywall or subscription. @eshanfelt @WebPublisherPro us02web.zoom.us/webinar/regist…
Reported open rates might be throwing off your email data. Take a look at this article from our friends at @NearviewMedia @eshanfelt to learn how to decode your current email reporting: hubs.li/Q01kp4lW0 #email #openrates #data #engagement
All media companies are essentially doing the same thing - Grabbing attention and monetizing it. He said there are no secrets or silver bullets. It's all about executing on content and monetization. When looking at Industry Dive's business, it's remarkable how simple it is.
If your business is set on a solid foundation, there is never a better time to build than now. The next 18+ months is when we get to separate ourselves from the competition. Exciting times.
As far as I know, nobody got slapped at the ASBPE ceremony last night...but award season continues. There is still time.
A great celebration of journalism tonight - our newsroom won 9 gold, 3 silver and 3 bronze medals across different categories in the regional @ASBPE awards.
@eshanfelt @nichemediahq @ryandohrn Strange seeing a Niche Media event with no mention of our mutual bud, Carl Landau. I am sure it will be a terrific workshop.
The optional Publisher Discussion Roundtables are in full swing! Great chats happening, join us on the 2nd floor until noon - last room on the left! Thanks to our intrepid moderators Kristi Collier and Carole Sprunk! #nicheconference #roundtablediscussion #publishers
Looking forward to this discussion. Eric is one of the smarter digital media folks around. You always get practical and actionable advice from him.
Learn how @industrydive built 2.5 million emails and over $100 million in annual revenue. Join me Mon at 3 PM ET for a live Q&A session with Industry Dive CEO, @seangriffey. Sign up to attend live or get the recording. #digitalmedia #publishing #CEO bit.ly/3pW0tWS
Received a wonderful email today - someone raving about all the amazing guests we've had on the #ThisOldMarketing podcast and how those guests have been so well chosen over the years. This is great...except our show doesn't have guests. cc: @Robert_Rose
@JoePulizzi Sometimes I think it’s so terrible I don’t even write it! 🤦♀️🤦♀️
The most successful content creators in the world are probably producing less content than you. Fewer channels & consistent delivery builds a loyal audience.
@eshanfelt So true...there is no shortage of audience/impression builders, but of business models.
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