escherman @escherman

Twitter home of digital marketing consultancy escherman escherman.com Richmond Joined October 2008

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escherman @escherman

7 years ago

LinkedIn gets physical - debuts Events hub for people to plan in-person networking events – TechCrunch buff.ly/2BqScAJ

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escherman @escherman

7 years ago

The Hard Truth - Clicks Will Only Get More Expensive and Harder to Get (With Data to Prove it) buff.ly/33CYbin

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escherman @escherman

7 years ago

Droidward and Botstein can’t do it all, but AI-enhanced journalism offers a glimpse of the next knowledge economy buff.ly/2XHqh8P

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escherman @escherman

7 years ago

Daily Mail SEO says site lost big after June Google update, asks community for help buff.ly/2Zas7PX

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escherman @escherman

7 years ago

Sobering reality for news outlets: Your readers are somewhere else 99% of the time buff.ly/2EXRYTL

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escherman @escherman

7 years ago

What if Instagram hid follower numbers? buff.ly/2YVojSI via @sabguthrie

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escherman @escherman

7 years ago

TfL is going to track all London Underground users using Wi-Fi buff.ly/2EvBpyb

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Report: Measuring PR’s value remains communicators’ top challenge buff.ly/2W5KpnI @muckrack "41% of PR pros use phone calls to reach journalists. But only 2% of journalists like to be pitched through phone calls, with the same amount preferring pitches via Twitter."

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escherman @escherman

7 years ago

Big brands turn to TikTok for 'cut-price' influencer marketing campaigns buff.ly/2Gxczho

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escherman @escherman

8 years ago

Social networks put your privacy at risk, even when you don’t have an account buff.ly/2RdInLV "Machine-learning algorithms were able to predict what word a Twitter user was most likely to write next based on their previous Tweets and interactions with up to 64% accuracy"

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escherman @escherman

8 years ago

'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd buff.ly/2BtLj28

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escherman @escherman

8 years ago

What SEOs Can Learn from AdWords - Whiteboard Friday buff.ly/2PTLfSo

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escherman @escherman

8 years ago

LinkedIn cuts off email address exports with new privacy setting buff.ly/2Bsyy88

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escherman @escherman

8 years ago

UK ad spend to exceed £20bn next year buff.ly/2KufUzm

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escherman @escherman

8 years ago

21 Top Social Media Sites to Consider for Your Brand buff.ly/2z1bzOT

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escherman @escherman

8 years ago

How Faking Videos Became Easy and Why That's So Scary buff.ly/2wY7NFW

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escherman @escherman

8 years ago

The Future of SEO Has Never Been Clearer (nor more ignored) buff.ly/2vq25Mkn > "monitoring SERPs and the link graph will only grow in importance as Google removes the traffic websites earn from their results" Wise words from @randfish

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escherman @escherman

8 years ago

Fake, misleading social media posts exploding globally, Oxford study finds buff.ly/2JLALMX “Social media manipulation is big business,” the study said. “We estimate that tens of millions of dollars are being spent on social media manipulation campaigns."

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escherman @escherman

8 years ago

Facebook Suspends Analytics Firm on Concerns About Sharing of Public User-Data buff.ly/2JR16ZM > I'd missed this - @CrimsonHexagon is high profile and widely used social media tracking tool - will others fall foul of FB too?

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escherman @escherman

8 years ago

The dark age of soulless sans-serif logos is coming to an end buff.ly/2LNcV5l "The more humanist quality of some serif fonts are playing directly to a generation looking to find personal value and worth, or a warm place to feel comfort."