Dot Makes @dotmakes
Building again after an exit. Startup lessons, dumb mistakes, and stuff I wish someone told me sooner. Boost your engagement → https://t.co/9mjVF6ILQ4 madetopop.com Joined June 2025-
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If pivoting feels like failure, you're too attached to being right.
If no one's complaining, no one's using it enough to care. There's nothing wrong with a little pushback.
hot take: If your startup feels comfortable, you're moving too slow.
customers say they want customization. what they actually want is for it to work exactly like the last tool they used. there's no winning.
every product has a feature that 5% of users love and 95% ignore the 5% scream when you try to remove it the 95% don't notice it exists this is why most products become bloated messes. we're too scared to disappoint the loud minority.
most companies die during the transition from "everyone does everything" to "everyone has a role" the magic isn't in staying small forever. it's in keeping the speed and chaos that made you work while adding just enough structure that nothing breaks.
replying to big accounts doesn't work if you say "great post!" but if you add a contrarian take or expand their point with something they missed, people click your profile engagement isn't about agreeing. it's about being interesting enough to notice.
raise your hand if you've ever shipped a feature just to close a ticket from that one enterprise customer who threatened to churn now keep it raised if that feature became technical debt within 6 months yeap that's what I thought, is it ever worth it?
everyone's portfolio site has the same structure: 1. hero section with vague title 2. "selected works" with 3 case studies 3. contact form no one uses meanwhile their X has way more personality and actual work, this should replace your portfolio
Products that let you undo anything get forgiven faster. Gmail's undo send bought them years of goodwill. Figma's version history makes people braver. Reversibility builds trust. And in 2025 still insanely difficult to build and get right.
my favorite product evolution: 1. launch with one button 2. users complain it doesn't do enough 3. add 15 buttons 4. users complain it's too complex 5. remove 15 buttons "wow this is so clean" we just did a full lap
Been thinking about tools that disappeared: Google Reader, Sunrise Calendar, Wunderlist. They all solved real problems. Had loyal users. Got acquired and killed. Makes you wonder if "exit" is always the right goal, or if staying independent and boring has different upside.
Three pricing page mistakes I keep seeing: 1. Annual discount bigger than the switching cost 2. Feature comparison chart with 20 rows 3. "Contact us" where a number should be If your pricing creates homework, people close the tab.
Everyone talks about product-market fit like it's a destination. It's actually more like tuning a guitar. You find it, then it drifts, then you find it again. Markets move. Products drift. The work is never done.
The gap between "I understand this technically" and "I can explain this to my mom" is where most good ideas die. If you can't draw it on a napkin, you don't understand it yet.
If your landing page needs a paragraph to explain what you do, you probably don't know yet.
Three things I'm watching in dev tools right now: AI pair programming going from autocomplete to actual reasoning Local-first architectures making a quiet comeback The unbundling of Figma starting to happen The intersection of these three is where it gets interesting.
Real talk for founders: The PMF survey will hurt You'll want to survey everyone to boost your score You'll want to reword the question to get better answers You'll want to explain context before asking Don't Survey only your best users Ask the question exactly as written Accept whatever number you get The truth at 25% PMF is more valuable than the lie at "40%" Because you can fix 25%. You can't fix self-deception
Who called the peak
Was doing a little comparison research found that Bluesky's user base: 64% male, 42% ages 18-24 Compare to Twitter which was always more balanced This tells you everything about who actually migrates to new platforms: young tech men with time to rebuild their follower count from zero
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