Commit @commitmcr
PIONEERING COMMUNITY ECOSYSTEMS FOR BIGGER THINKERS wearecommit.com Manchester, England Joined July 2017-
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When influencers are so disconnected from the product they’re selling, it leaves us in a position when they’ll literally sell poison. In order to retain any credibility, influencers and brands need to focus on creating authentic partnerships. bbc.co.uk/news/newsbeat-…
And before anyone asks, the top artist of the year on the office Sonos is Lady Gaga, not that everyone in the office is too happy about it 😉 nme.com/news/music/thi…
#SpotifyWrapped is a masterclass in how to use your most engaged customers as a marketing tool. In a year when we're all being a little more careful about what we share, Spotify have taken the data they hold on us, packaged it up and social media is going wild for it.
Brands are appropriately creative this time of year AND create advertisements that deliver on brand uplift and recall, hear. Hear Managing Partner Jim's thoughts on seasonal activity here: bit.ly/2QEtRQx
As the dust settles on the Manchester City/PHD fiasco, we take a look at whether it's time to bench influencer marketing platforms like Tribe. Check it out on @LBBOnline here: bit.ly/2PDtULM
Loving this from @agencynomics 👌 An absolute must-read for any agency owners 📚
Last month we warned that the rise of deepfake technology could have a devastating impact, and with the news this week that fakes have risen by 84% in a year, are social media giants doing enough to keep us safe? forbes.com/sites/johnbbra…
Couldn’t let #MeanGirlsDay pass us by without sharing Sam’s desk set-up 🐶
Hidden like counts are no longer localised to Instagram, Facebook are studying whether users will continue to engage with content when they can’t see the number of their peers who also did so. nytimes.com/2019/09/26/tec…
Over 190 hours of research took place when Albert M. Muniz and Thomas O'Guinn first explored the idea of branded community back in '95. Read more about it here: bit.ly/2mqmTS3
@marykeanedawson @KarlaHuntFarm @CommitAgency A couple of aces - right there 👆👆👆
If community is on your radar, you’re probably experimenting, or plan to experiment, with Facebook Groups, but what do you need to know before you leap? Managing Partner Jim gives his insight here: bit.ly/2k9f6Hw
We've been exploring #gaming personas this week and noted obscurity within a particular demographic. Read about it here: bit.ly/2lwvbaM
U ok? According to @Brandwatch's Emotions Report, our use of emojis suggests that we hit peak sadness on Thursday and peak anger on Wednesday. Check out the report here: bit.ly/33mTsl2
Gen Z are the first generation of true digital natives and recent changes to Instagram appear to be pushing millions of young users into sharing more than they realise. socialmediatoday.com/news/as-instag…
Regardless of your view of influencers, this is a testament to show why you should never plough all of your resources into an algorithm which can change at a moment's notice. You don't own these audiences, you're merely renting them. newshub.co.nz/home/lifestyle…
As FaceApp & TikTok’s privacy policies are picked apart, is there any surprise that only 41% of us trust social networks with our data? thedrum.com/opinion/2019/0…
As likes are being reduced to being a vanity metric, it provides an opportunity for brands and creators to come together to deliver content that adds value, rather than just encouraging idle taps mashable.com/article/instag…
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