Lance @cliffsnotess
Copywriter & Lifecycle Marketer @ 9-figure fintech | Sharing positioning/segmentation and email/push strategies that drive revenue | DM for collabs bit.ly/copywriterscli… Joined December 2024-
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Advanced email isn't just more emails. It's mapping those micro-moments in the customer journey and triggering messages that truly resonate. Where do your customers get stuck? #EmailMarketing #LifecycleMarketing #SaaS
Most SaaS companies measure impact poorly. Focus on what changed after your campaign: conversion rate, signups, and return visits. What impact are you tracking? #SaaS #EmailMarketing #LifecycleMarketing
Customers often 'ghost' before they officially churn. Spot early disengagement signals like feature non-usage or login drops to re-engage them proactively. How do you spot early warning signs? #CustomerRetention #SaaS #LifecycleMarketing
Generic SMS for repeat customers falls flat. Combine recent purchase data with site activity to craft messages that actually resonate. What data points are you using? #CustomerRetention #SMSMarketing #Ecommerce
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Share your experience with Nigerian banks here
How many times have you threatened to move all your money to a fintech app this week? 😂 I’m gathering raw data on customer retention and lifecycle management in Lagos commercial banks. Help me out with this research by taking this survey. Link here: bit.ly/4wHSEEW
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@rcmisk This maps directly to outbound signal detection. If prospects cannot name 3 current workarounds for their pain, the pain is not urgent enough to warrant budget. Same filter, different domain.
quick test before you build anything: can you name 3 products that almost solve your problem but fall short? if you cannot, you do not know why you are building. what almost-solution are you actually replacing?
A friend of mine is looking for a mini flat apartment in Shomolu or Surulere (somewhere with constant light). If you stay in one but you’re moving out between now and May, kindly DM me. Thank you.
around “straight-talking finance.” Result: 18% lift in lifecycle re-activation. Bonus Mistake #5: Never revisiting positioning Markets shift. User needs evolve. We review ours quarterly. What’s the biggest positioning struggle in your fintech/product right now? Reply below ⬇️
“Users save an average of $312/year, here’s how.” Open rates on acquisition emails jumped 22%. Mistake #4: Inconsistent voice across channels Email sounds corporate, push feels casual, ads feel salesy. Create a brand voice guide tied to your positioning. We aligned everything
Most fintechs bleed revenue because of weak positioning. I’ve seen it firsthand at a 9-figure/month company. Here are 5 positioning mistakes that quietly kill growth, and the fixes that drove 20%+ lifts for us. 🧵
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a lovely opportunity for someone out there
A friend is hiring for a badass Product Designer fintech experience is a great edge 750k naira a month Fully remote If you think this is you or you know who can get this done Dm me your portfolio
As 2025 ends: If you're a copywriter or marketer grinding in fintech/SaaS, know that the tactics you're testing today compound big tomorrow. I've seen it drive millions in revenue. Yours will too. Cheers to 2026, our breakthrough year 🥂 Tag a marketer who needs this reminder
@storeycopy Congrats on 4k subs, Brandon. That's some huge momentum. Love the free course drop.
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