@ciss_ajk Journal Publication @BilalZubairButt and Muhammad Abdul Rafay Shafii wrote for Strategic Perspectives on the Role of Strategic Communication in the National Security Strategy they argued that over the last two decades, strategic communication has transitioned from a corporate PR tool to a vital component of national and foreign policy, particularly within governmental organizations. This study investigates its crucial role in national security strategy, serving both preemptively to anticipate threats and engage disenfranchised groups, and in promoting social cohesion and stabilization. It argues for its inclusion as a core pillar alongside traditional security measures, emphasizing purposeful communication to align with national security objectives. Focusing on Pakistan, the study employs qualitative methods to analyze its multifaceted dimensions, effectiveness, and impact on societal resilience against evolving threats. strategicperspectives.cissajk.org.pk/role-of-strate… @SSDeptNDU @NDU_EDU @zafar_jaspal @bttn_quetta @AsmaKhawaja5 @BilalZubairButt @hecpkofficial @ISSIslamabad @IPRI_Pak @IPS_DC @BrookingsFP @StimsonCenter @SAVoices @ForeignOfficePk @QAU_Official @numl_officia @JinnahInstitute @CISS_Islamabad @CISSS_Karachi @SVI_Pakistan @DrSaifMalik3 @NIPS_NUST @sultan1913 @_KIIR_