Others have pointed this out, but this renaming is stepping on the exact same rake that got him ousted by PayPal. Wrote about this in my book
@chafkin @MuellerSheWrote It's amazing how wealth... especially based on inherited wealth... makes the wealthy think they're smarter marketers than people in marketing and/or the "regular" people they market to. Musk would never make it in the real world if he started from scratch.
@chafkin Funny that he has since created the extremely successful "SpaceX" and "Model X", but his desire to name things "X" is not sated.
@chafkin @AmoneyResists Musk is actually doing the world a great service by making it undeniable that billionaires are not billionaires because they're smart.
@chafkin @WalterIsaacson To say that "X sounds like porn" when it is used more as an unknown in maths than the XXX in porn says a whole lot of who their study groups are. A single X has nothing at all to do with porn. This is crazy? Are people not schooled any more??
@chafkin @jamesbulltard7 @sv_techie this is so amazingly on brand. Excited for him to buy US Steel 😂😂
@chafkin It would appear he owns the rake factory too.
@chafkin One huge difference: minority owner then, majority owner now