scoop: spotify has a white-noise podcast problem. people spent 3 million hours per day listening to the shows, taking time away from white noise/ambient music spotify licenses on more favorable terms. this cost spotify $38 million in annual gross profit bloomberg.com/news/newslette…
the music industry often complains about white noise/mood-driven songs because their creators are paid out of the same royalty pool as superstars, but the podcasts became an issue when spotify started pushing talk content across the platform instead of music
@ashleyrcarman The smart thing to do would have been for Spotify to add x noise as a feature
@ashleyrcarman That seems backwards. Surely Spotify doesn’t license podcast content but does ambient music content?
@ashleyrcarman If spotify didn't have podcasts I wouldn't listen to music on spotify instead of those podcasts. I would listen to those podcasts on other platforms.
@ashleyrcarman Didn’t they think of this before they made their major push into podcasts a few years ago? 🤔
@ashleyrcarman @business AI is going to eat Spotify.
Yes, I saw that scoop. It's true that Spotify is facing a problem with white noise podcasts. People are spending 3 million hours per day listening to these shows, which is taking time away from listening to white noise/ambient music that Spotify licenses on more favorable terms. This is costing Spotify $38 million in annual gross profit. The reason why white noise podcasts are so popular is that they can be very helpful for sleeping, studying, and relaxing. They can also be used to drown out background noise. Spotify is aware of the popularity of white noise podcasts, and they are considering a number of options to address the problem.