MariaD🔥 @TreDigital

AI visibility architect | 25 years building systems that make companies visible. First to humans. Now to AI | Former Microsoft | Founder | AdTech mariadykstra.com Bellevue Joined March 2012

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MariaD🔥 @TreDigital

2 months ago

$200,000 rebrand. New site. New messaging. AI still describes them by their 2022 identity. Old headlines. Old links. Old consensus. Historical data > Current version. Zombie Rebrand is most expensive in B2B. → mariadykstra.com/what-ai-actual…

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MariaD🔥 @TreDigital

2 months ago

31 blog posts last year. Zero AI citations. Well-written? -> Structurally invisible. Entity signals? -> Fragmented. Terminology?-> Inconsistent. AI had nothing reliable to cite. Publishing more unstructured is just more noise → mariadykstra.com/the-43000-to-1…

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MariaD🔥 @TreDigital

2 months ago

4 things that won’t save you from AI invisibility: Revenue. ($2.5B > $400B) Volume. (Deloitte 1.7/3. PMI cited instead.) Headcount. (2,250 > 12,000) Tenure. (Startup > NYSE giant) AI doesn’t read your P&L. → mariadykstra.com/why-your-compa…

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MariaD🔥 @TreDigital

2 months ago

Your SEO agency celebrated Page 1. ChatGPT has never heard of you. Same company. Different systems. Ahrefs: Only 12% of AI-cited URLs rank in Google’s top 10. You can rank, publish, and still be invisible to AI. → mariadykstra.com/google-ranking…

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MariaD🔥 @TreDigital

3 months ago

43,000:1 The ratio of content AI processes to content it cites. You aren’t competing with 10 articles. You’re competing with the entire internet. Most B2B content fails the filter before quality is ever considered. → mariadykstra.com/the-43000-to-1…

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MariaD🔥 @TreDigital

3 months ago

90% of ChatGPT citations come from pages ranked #21+ on Google. Not page two. Position twenty-one and beyond. 80% don't rank in Google's top 100 at all. $10K/month on SEO wins a game AI isn't playing. → mariadykstra.com/google-ranking…

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MariaD🔥 @TreDigital

3 months ago

Your brand too 20 years to build. ChatGPT has never heard of it. Because it runs on completely different inputs. Trade shows don't register. Referrals don't transfer. Board seats don't count. → See how the human and machine systems diverge: mariadykstra.com/the-great-deco…

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MariaD🔥 @TreDigital

3 months ago

One CEO told me: "Perplexity recommended 3 of our competitors by name. It described us as 'and others in the space.'" That's a structural failure. AI couldn't classify them fast enough to include them. So it didn't. → Run the 5-minute self-diagnostic: mariadykstra.com/ai-visibility-…

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MariaD🔥 @TreDigital

3 months ago

- A $2.5B company outscored a $400B company - A 200-person startup outscored a 1,000-person competitor. - A company nobody's heard of outscored an NYSE-listed brand. Revenue didn't predict AI visibility. Structure did. → See the full scoring table: mariadykstra.com/why-your-compa…

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MariaD🔥 @TreDigital

3 months ago

Deloitte publishes hundreds of reports a year. Their AI citation score in our study: 1.7 out of 3. ChatGPT recommends PMI, ISACA, and CIO.com instead Volume didn't save them. It won't save you either. → See the full Tier Paradox data: mariadykstra.com/index

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MariaD🔥 @TreDigital

3 months ago

Score yourself: Fail tests 1+2 → structural problem. Start there. Fail 2 → distribution problem. Fail 3+4 → identity fragmentation and semantic drift. Fail 5 → no third-party corroboration. AI can't verify you exist. The fix is here: mariadykstra.com/why-your-compa…

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MariaD🔥 @TreDigital

3 months ago

Test 5: The Corroboration Test Google: "[your company] vs [your main competitor]" If no 3rd-party comparison content exists (no G2 review, no analyst mention, no trade press comparison) AI has nothing to cross-reference. You exist in your own world . You don't exist for AI.

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MariaD🔥 @TreDigital

3 months ago

STOP - DO THIS NOW: ➡️ 5 tests to find out if AI recommends you Your buyers are asking ChatGPT who is the best <insert your industry> for <insert your use case> . These 5 tests to find out if your company makes that list. Takes 5 minutes. Do them now. ↓

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MariaD🔥 @TreDigital

3 months ago

Small nuance most people miss: AI doesn’t “scan the web.” It runs: • query decomposition • entity retrieval • signal weighting • answer assembly There is no page one in AI Full breakdown in the post here: mariadykstra.com/why-your-compa…

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MariaD🔥 @TreDigital

8 months ago

The crisis isn’t too much content. It’s too little credibility. When everything looks AI-polished, people stop believing what they read.

MrBeast @MrBeast

8 months ago

When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living.. scary times.

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MariaD🔥 @TreDigital

a year ago

According to recent studies, over 50% of younger generations now use AI tools like ChatGPT and virtual assistants as their primary method of finding information. Is traditional SEO dead? tredigital.com/the-secret-to-…