First and leader consumer neuroscience company of Turkey. Member of ESOMAR, TUAD and NMSBA. Marketing, branding & insight research based on neurosicence.thinkneuro.net İstanbul, TurkeyJoined February 2012
"... Erişilebilirlik ve kültürel farklılılıkları kucaklayan içeriklerin tasarlanması gerekiyor [...] Bunun için de insanların neyi nasıl tüketiyor olduklarını veya neyi deneyimlediklerini anlamak gerekiyor."
bigumigu.com/haber/2020de-d…
Markanız Z kuşağından iç ve dış tüketicilerle iletişimde. Onların 👀 dikkatlerinin 👥iletişimlerinin 💭beklentilerinin nasıl şekillendiğini hatırlayalım:
fastcompany.com/3045317/what-i…
Markanızın tüketiciyle ilişkisini ürününüz üzerinden değil, tüketicinin deneyimi üzerinden tasarlıyorsunuz. Bunun için nöropazarlamanın avantajlarından ne kadar faydalanıyorsunuz?🧠🧠🧠
blog.marketo.com/2020/03/neurom…
Artık bazılarımız belki de ses olsun diye bir dizi açıyor, bir yandan bir oyun oynuyor, oyun yüklenirken Instagram'dan story bakıyoruz. "Multi-tasking" alışkanlıklarımız medyayı değiştirdi, peki marka içerikleriyle ilişkimiz?📺💻📱acrwebsite.org/volumes/v44/ac…
Sonunu kestirsek de hikayeleri neden hevesle takip ederiz? GoT finalinde kuzgunlu çocuğun tahta çıkması neden olay oldu? Beynin nasıl bir beklenti makinesi olduğunu anlamak için 👇🖱️
semanticscholar.org/paper/Expect-t…
Empatinin iletişimin her yönündeki önemini hissediyorsunuz. Peki empatiye bu önemi veren gerçekleri öğrenmek ister misiniz? 👇🐵
evrimagaci.org/empatinin-biyo…
"... We found that film viewers experienced the greatest amount of fun when watching movies that presented low levels of both cognitive and affective challenge."
researchgate.net/publication/27…
"...consumers do not necessarily need to touch or smell the products to get the relevant sensory information. They can also imagine the sensory properties of the products based on previous product experiences, with the support of basic digital interfaces."
biopen.bi.no/bi-xmlui/handl…
"... further connectivity analysis revealed that the social brain components are co-activated, but do not increase their coupling during cooperation as would be suggested for a holistic network."
Researchers say during group problem-solving tasks, components of the “social brain” are co-activated, but they do not increase their coupling during cooperation as would be suggested by a holistic network.
#neuroscience#scienceneurosciencenews.com/social-brain-s…
"This is not only consistent with Freud’s treatment of the pleasure principle inherent in the function of the id; it epitomizes its very nature..."
psychologytoday.com/gb/blog/what-w…
"Trust is among the most cardinal of social lubricants. From families to governments, it is deeply woven into the very fabric of human societies. Which makes it even more crucial to understand the mechanisms of trust – what feeds it and what erodes it."
psychologytoday.com/gb/blog/betwee…
"An interesting observation from this line ofwork is that regions that are not traditionally thought to be part of a “language network” in the brain become consistently activated when people listen to narratives.""
researchgate.net/publication/33…
369 Followers 272 Following🏘️Muslu Grup Otelcilik Ltd. 🛎️Luuwin TravelAgency-A17805 🎯Muslu Yatırım ; Arsa , Alım Satımı ve Proje Geliştirici 🐎 Yarış Atı Sahibi
108 Followers 586 FollowingA.Ü.İşlt.Fak.Mez.Kamu da çalışıyor. KOBİ'ler özel ilgi alanı.Standardlarla Kobilerin Entegrasyonunu konu alan STANDARD KOBİ projesiyle dış pazar odaklı üretimi.
48 Followers 92 FollowingPhD in Marketing # Asist. Prof. @ University in Türkiye #consumerbehavior #brandmanagement #neuromarketing #marketingresearch #islamicmarketing
20K Followers 483 FollowingESOMAR is the global voice of the data, research, insights and analytics community.
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554K Followers 256 FollowingNews, commentary and research coverage from the international monthly journal publishing the highest quality of work in all areas of neuroscience.
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1K Followers 1K FollowingProfessor of Neuromarketing, Nanyang Business School & Director for R&D, Institute on Asian Consumer Insight. Co-Founder, Split Second Research.
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139K Followers 845 FollowingFind the latest research in neuroscience, psychology, and cognitive and behavioral sciences. Unleash your next big discovery.
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8K Followers 2K Followingthe brain is the vehicle of our minds, our very existence. Changing minds can change the world. Free your mind. Now.
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71K Followers 489 FollowingTurning complexity into clarity with expertly curated abstracts, citations, and enriched data, linking scholarly literature across diverse disciplines.
6K Followers 3K FollowingI have a dream that one day this nation will rise up, live up to the true meaning of its creed: We hold these truths to be self-evident; that all men are create
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27K Followers 850 FollowingBusiness & Culture transformation, consumer branding expert, NYT bestselling author and #lego enthusiast! "The #MinistryofCommonSense" is out now!
5K Followers 209 FollowingThe Offical NeuroSky Twitter! NeuroSky technologies enable the most insightful and easy-to-understand health and wellness biometrics for mobile solutions.
6K Followers 237 FollowingUSC's Stevens Neuroimaging & Informatics Institute pioneers neuroimaging tech to study the brain, sharing data globally. Home of the Lab of Neuro Imaging (LONI)
10K Followers 394 FollowingNeuWrite West and the Stanford Neuroscience Graduate Program. Science communication. Mostly about brains. Tweets mainly by @ariellekeller.