ThinkNeuro @ThinkNeuroTR
First and leader consumer neuroscience company of Turkey. Member of ESOMAR, TUAD and NMSBA. Marketing, branding & insight research based on neurosicence. thinkneuro.net İstanbul, Turkey Joined February 2012-
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"... Erişilebilirlik ve kültürel farklılılıkları kucaklayan içeriklerin tasarlanması gerekiyor [...] Bunun için de insanların neyi nasıl tüketiyor olduklarını veya neyi deneyimlediklerini anlamak gerekiyor." bigumigu.com/haber/2020de-d…
"Peak-end" teorisini, hikaye anlatırken de hatırlamak gerek: neurosciencenews.com/happy-decision…
Şirinlik, empati ile karar verme arasında nasıl köprü kurar? discovermagazine.com/mind/why-babie…
Duyguların ortak dili duyular, üstelik nasıl kullanacağınızı bilirseniz çeviriye de gerek yok 🔊🧠🍵 newneuromarketing.com/this-is-really…
ThinkNeuro’dan @yenergirisken ve @edadan 93 katılımcımız ile Nöropazarlama Araştırmaları eğitimindeler #TüadAkademi
Sağımız solumuz, hatta yuvamız duygular... 🧠💓🏠nautil.us/issue/8/Home/e…
Bilinçdışımızın gerçekliğimizi nasıl oluşturduğuna bir de bu pencereden bakın. medium.com/cogist/bilinci…
Markanız Z kuşağından iç ve dış tüketicilerle iletişimde. Onların 👀 dikkatlerinin 👥iletişimlerinin 💭beklentilerinin nasıl şekillendiğini hatırlayalım: fastcompany.com/3045317/what-i…
Markanızın tüketiciyle ilişkisini ürününüz üzerinden değil, tüketicinin deneyimi üzerinden tasarlıyorsunuz. Bunun için nöropazarlamanın avantajlarından ne kadar faydalanıyorsunuz?🧠🧠🧠 blog.marketo.com/2020/03/neurom…
Artık bazılarımız belki de ses olsun diye bir dizi açıyor, bir yandan bir oyun oynuyor, oyun yüklenirken Instagram'dan story bakıyoruz. "Multi-tasking" alışkanlıklarımız medyayı değiştirdi, peki marka içerikleriyle ilişkimiz?📺💻📱acrwebsite.org/volumes/v44/ac…
Sonunu kestirsek de hikayeleri neden hevesle takip ederiz? GoT finalinde kuzgunlu çocuğun tahta çıkması neden olay oldu? Beynin nasıl bir beklenti makinesi olduğunu anlamak için 👇🖱️ semanticscholar.org/paper/Expect-t…
Nereye baksak, gözlerimiz anlam arıyor. Neden mi? 🧠🧠🧠 evrimagaci.org/pareidolia-ned…
Empatinin iletişimin her yönündeki önemini hissediyorsunuz. Peki empatiye bu önemi veren gerçekleri öğrenmek ister misiniz? 👇🐵 evrimagaci.org/empatinin-biyo…
"... We found that film viewers experienced the greatest amount of fun when watching movies that presented low levels of both cognitive and affective challenge." researchgate.net/publication/27…
"...consumers do not necessarily need to touch or smell the products to get the relevant sensory information. They can also imagine the sensory properties of the products based on previous product experiences, with the support of basic digital interfaces." biopen.bi.no/bi-xmlui/handl…
"... further connectivity analysis revealed that the social brain components are co-activated, but do not increase their coupling during cooperation as would be suggested for a holistic network."
Researchers say during group problem-solving tasks, components of the “social brain” are co-activated, but they do not increase their coupling during cooperation as would be suggested by a holistic network. #neuroscience #science neurosciencenews.com/social-brain-s…
"This is not only consistent with Freud’s treatment of the pleasure principle inherent in the function of the id; it epitomizes its very nature..." psychologytoday.com/gb/blog/what-w…
"Trust is among the most cardinal of social lubricants. From families to governments, it is deeply woven into the very fabric of human societies. Which makes it even more crucial to understand the mechanisms of trust – what feeds it and what erodes it." psychologytoday.com/gb/blog/betwee…
"An interesting observation from this line ofwork is that regions that are not traditionally thought to be part of a “language network” in the brain become consistently activated when people listen to narratives."" researchgate.net/publication/33…
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