32
228
5K
1.4M
2K
Download Image
2. New Zealand Transport Agency Principle: Shock After Shock Step 1 - Show someone in a car accident (Shock) Step 2 - Realise this is what it looked like because he wore a seat belt (More shock) Clever ad using survivors of car crashes to stress impact of a seatbelt
3. Los Tacos Principle: Almost Illegal Step 1 - Find a criminal activity Step 2 - Find the verb that links your product with that criminal activity Step 3 - Sit back and enjoy your golden copy.
4. Getty Images Principle: 2 + 2 = ? Set up the equation... Let them figure it out. When they do, there's the AHA moment. "Gettyimages. Provide 360 images"