The Blake Project @TheBlakeProject
Turning brand into pricing power, growth, and enterprise value. For The EBITDA. theblakeproject.com Global - HQ Los Angeles, CA Joined May 2008-
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AI may change how brands are found, evaluated, and chosen. But it does not change the need for brand strategy. The interface is new. The strategic requirement is not. #brandstrategy #ai brandingstrategyinsider.com/2026/06/ai-is-…
The strongest snack brands have the advantage because they focus on why people snack in the first place. This new @BrandingInsider post revisits a Mars construct that connected snacking to universal physiological and psychological needs. brandingstrategyinsider.com/2026/06/why-pe…
Brand problems often show up as growth problems, pricing problems, differentiation problems, or alignment problems. The Brand Performance Lab gives leaders free tools to diagnose where brand is limiting performance and where it can create more value. lab.theblakeproject.com
Internally, an ethical shield/brand halo can be powerful and damaging. Employees are inclined to dismiss bad behavior as aberrational if they believe they work for a largely ethical organization. #Haloeffect #Brandmanagement brandingstrategyinsider.com/the-hidden-ris…
📷 Brand should create measurable value, not just preference. That is the purpose of The Blake Project's Value Acceleration Studio. See how it works: lab.theblakeproject.com/value-accelera
Simply put: Messaging expresses the strategy. Positioning is the strategy. #positioning #brandstrategy brandingstrategyinsider.com/2026/06/the-di…
Iconic brands can change. They just cannot assume customers will follow. Permission to change is earned long before the change is made. #brandmanagement #brandstrategy brandingstrategyinsider.com/2026/06/why-ic…
Audemars Piguet x Swatch shows how smart brand architecture can create access without diluting desire. @AudemarsPiguet @Swatch #brandarchitecture #brandstrategy #luxurystrategy brandingstrategyinsider.com/2026/06/the-br…
Brand problems often show up as growth problems, pricing problems, differentiation problems, or alignment problems. The Brand Performance Lab gives leaders free tools to diagnose where brand is limiting performance and where it can create more value. lab.theblakeproject.com
Brand problems often show up as growth problems, pricing problems, differentiation problems, or alignment problems. The Brand Performance Lab gives leaders free tools to diagnose where brand is limiting performance and where it can create more value. lab.theblakeproject.com
Employee ownership is powerful, but it is not a culture strategy. Ownership gives people a stake. Brand culture gives them a standard for building trust, delivering on the promise, and making the company more valuable. brandingstrategyinsider.com/employee-owner…
Great products win because the market understands what problem they solve, why that problem matters now, why the solution is different, and why the brand behind it deserves belief. brandingstrategyinsider.com/why-great-prod…
The marketing funnel has outlived its usefulness. It teaches brands to chase customers rather than keep them. It rewards acquisition, not reinforcement. It treats purchase as the end of the journey, when it should be the beginning of the relationship. brandingstrategyinsider.com/why-brand-loya…
Brand strategy needs a simulator now. Not as another piece of technology, but as a leadership discipline: the practice of testing strategic assumptions before they become financial commitments. #brandstrategy brandingstrategyinsider.com/brand-needs-a-…
Financial engineering does not always unlock value. Sometimes, it extracts value from the very brand it claims to save. brandingstrategyinsider.com/how-financial-…
The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand. brandingstrategyinsider.com/brand-strategy…
This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future. brandingstrategyinsider.com/when-honoring-…
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