Table Clay @TableClay
Joined January 2026-
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MCP servers now exist for Google, Meta, and TikTok Ads if you run paid ads and haven't set this up yet, you're doing it the hard way here's the breakdown:
Most people aren’t losing money on Meta because the ads are bad. They’re losing money because they’re reading the wrong numbers… or reading the right numbers the wrong way. ROAS looks fine. Spend looks fine. Then profit quietly disappears. So I put together The Complete Guide to Meta Metrics Analysis, a straight-up breakdown of how to actually analyse Meta performance without guessing. This isn’t a “what is CPM?” guide. It’s about understanding what the numbers are telling you and what to do next. Inside, I break down things like: • How attribution windows actually work (and why most people misread them) • When to use 1-day vs 7-day vs 28-day attribution • How to read CPM as a diagnostic signal, not just a cost • What rising CPMs really mean (creative issue vs audience vs structure) • The custom columns I use to spot problems early • How to track contribution margin, not vanity ROAS • How to see creative fatigue before performance drops • How to analyse performance over the right timeframes • The exact mistakes that keep brands stuck optimising noise I also included a simple 30-day framework so you’re not trying to fix everything at once. Week by week. One lever at a time. No panic edits. If you’re running Meta ads and feel like you’re constantly reacting instead of making confident decisions, this will help. Repost and Comment “CPM” and I’ll send it over.
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