EXCLUSIVE: McLaren F1 is aiming to follow Ferrari into the title sponsorship market as it leads a pack of teams looking to secure MasterCard as a major sponsor.
SportBusiness understands #McLaren is one of four teams in talks with the payment services giant.
✍ @Matt_Williams61
League and cup doubles. Iconic kits adorned by legends. Crown Paints, Candy and Carlsberg. A history of glory, tragedy, resilience and perseverance, shared.
Liverpool and Adidas, reunited after 13 years apart, exclusively reported by @SportBusiness.
FREE TO READ 👇
EXCLUSIVE: Liverpool is set to swap Nike for Adidas from the 2025-26 season onward, SportBusiness can exclusively reveal.
The five-season kit supply deal would mark #LFC and #Adidas' reunion after a 13-year hiatus.
✍ @jonrest
FREE TO READ 👇
EXCLUSIVE: Scuderia Ferrari is poised to announce Hewlett-Packard (HP) as its new title sponsor.
The deal would secure a huge financial boost for the team ahead of an expensive 2025 #Formula1 season that will see #Ferrari compete with a new driver line-up.
✍️ @Matt_Williams61
Red Bull Racing’s expansion of its agreement with Castore is the most lucrative apparel deal in #Formula1 history.
Commercial director, Nick Stocker, speaks to @Matt_Williams61 ahead of the #ChineseGP about capitalising on the untapped opportunity of #F1 's apparel category.
EXCLUSIVE: The ATP Tour and WTA have taken a crucial step closer to a commercial merger, as SportBusiness understands the two organisations have reached an agreement on how a combined commercial entity would distribute revenue between the #ATP and #WTA Tours.
✍️ @frankdunneTVSM
There's a bit they're not saying out loud here.
As part of this wider arrangement, the Premier League is taking control of international FA Cup broadcast rights, which they are going to sell as an aggregated package alongside PL rights - boosting their value.
There's a bit they're not saying out loud here.
As part of this wider arrangement, the Premier League is taking control of international FA Cup broadcast rights, which they are going to sell as an aggregated package alongside PL rights - boosting their value.
The ATP and WTA are thought to have finally agreed on the most important part of any commercial rights merger: the money.
It's full steam ahead, now.
Chapeau, @frankdunneTVSM.
sportbusiness.com/news/exclusive…
Mercedes F1 has become the first #Formula1 team to exceed £500m revenue.
The #F1 team has announced record revenue of £546.5m for 2023, up 15% from 2022, driven primarily by the addition of new sponsors.
✍️ @Matt_Williams61
EXCLUSIVE: Scottish authorities are engaged in talks over Glasgow staging the 2026 Commonwealth Games 12 years on from playing host as Commonwealth Games Federation bids to finally nail down a city or region to rescue the event.
Story @SportBusinesssportbusiness.com/news/exclusive…
Despite not being in a major US media market, the Super Bowl champion Kansas City Chiefs gained global fandom from its success, digital media strengths, and the Taylor Swift effect.
#Chiefs' Rob Alberino speaks to @ShawnMedow about leading the NFL's global expansion efforts.
Manchester United and Liverpool are two giants of English football, but their commercial appeal extends far beyond England, or even Europe.
Compare their sponsorship portfolios with Deals Tracker👇
#MUNLIV#PL#MUFC#LFC
Two football giants reunite at Old Trafford this weekend.
While #LFC shines on the pitch, #MUFC dominates off it as the second-most commercially successful club in English football.
Explore their sponsorship portfolios with Deals Tracker 👇
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