82 weeks. 50km per week. All in costume. Running for mental health & cancer support 💛 Supporting @SAMHTweets & @clannow #MilesOfSmilesChallengejustgiving.com/page/frompaint… Aberdeen, ScotlandJoined June 2025
ONE YEAR. ZERO WEEKS MISSED. 💛🔴⚙️ Week 52 complete. 3,232km, 76 marathons, 8.85km/day. Aberdeen Parkrun as Iron Man. From grief to purpose. £4,268 raised for @SAMHtweets & @ClanNow . 30 weeks left. Every step carried by you. You are never alone.
Week 51 of 82. Spiderman ran Hazlehead Park this morning. In the heat. 🕷️☀️
3,175 km. £4,268+. 244 cold showers. 55 cold dips.
For everyone fighting something nobody else can see.
You are never alone. 💛
#MilesOfSmiles#YouAreNeverAlone
Week 50 of 82. 🌊 Ran Hazlehead Parkrun as a 1980s Baywatch lifeguard. Through actual forest. In Aberdeen. First Miles of Smiles visit — what a course, what a crowd, what a welcome. 3,103 km. 32 weeks to go. Still smiling. 💛 #MilesOfSmiles#HazleheadParkrun#SAMH
3,038 kilometres. Marischal College lit green. Lord Provost of Aberdeen. Lord Provost of Glasgow. Northsound 1. That’s TV. Original 106.
Week 49 of 82. This is what happens when people refuse to stay silent about mental health.
You are never alone. 💛🟢
Week 49. Mental Health Awareness Week. @originalfm this morning.
The campaign isn’t about me. It never was.
It’s about everyone out there who needed someone to say: your struggle matters, and you are not alone.
"This started as a personal journey but had grown into something much bigger."
Marius Coste, the man behind the “Miles of Smiles” challenge raising awareness for mental health and cancer support, has reflected during Mental Health Awareness Week on his 82-week journey.
This week I had the honour of walking with Aberdeen’s Lord Provost, Dr David Cameron, past The Nook — SAMH’s new walk-in mental health hub opening June 2026. No appointment. No referral. For everyone. Week 49 of 82. Humbled. Grateful. 💙 #MilesOfSmiles
With Mental Health Awareness Week underway, Aberdeen man Marius Coste continues his fancy dress runs across Scotland.
Miles of Smiles has raised £1000s for charities SAMH and Clan Cancer Support.
Marius tells our Senior Reporter @dgallowaysport why this week is so important.
Tonight Superman stood in front of a green-lit Marischal College and cried.
49 weeks. Countless miles. 3 baby angels in my heart. This is for everyone battling mental health, cancer or silent pain — keep going. You are seen. 💚
#MilesOfSmiles
Marischal College turns GREEN tonight 💚 49 weeks of Miles of Smiles — runs, cold dips, costumes — and Aberdeen is shining for SAMH & @ClanNow . You are seen. You are not alone. 🙏 #MilesOfSmiles#MentalHealthAwarenessWeek
Week 48 of 82. Superman at Aberdeen Parkrun. 🦸♂️💛
Marischal College lights up GREEN this Monday for Mental Health Awareness Week thanks to Miles of Smiles. 🟢
Alan Soutar Darts Charity Event raised £1,800 for SAMH & CLAN. Sold out. Incredible support. 🎯
2,987km | £4,248+ |
47 weeks in. Last night changed everything. A room full of people showing up for @SAMHtweets & @CLANCancerSupport. Huge thanks to Mark Anthony Taylor, Northern Golf Club, Alan Soutar, Graham Watson Photography & Serpy. Still running 💙
Week 47. Batman at Aberdeen Parkrun. 💛
“Don’t let your struggle become your identity.”
People stopped. Some cried. One said, “I needed that.”
🏃 2,935 km | £3,338+ | 228 cold showers | 51 dips
For @SAMHtweets & @CLANCancerSupport
You are never alone 💛
#MilesOfSmile
Month 11/19 💛
Letter from John Swinney.
Superman met Dundee’s Lord Provost.
Minion hit Tesco Montrose.
Grampian Hospital Radio gave us a voice.
Tinky Winky ran Parkrun.
Don the Bull (Sport Aberdeen) walked Glasgow w/ a glucose monitor.
2,915 km | £3,338 💛
Week 46/82 🐂 Miles of Smiles x Sport Aberdeen in Glasgow. Don the Bull joined me—glucose monitor on, real inclusion shown. Smiles, hugs everywhere. 2,880km | £3,318 | 50 dips 💛 You are not alone #MilesOfSmiles
Week 45. I ran Aberdeen Parkrun as Tinky Winky.
The first Teletubby. The largest. The leader. The one everyone laughed at.
Sound like anyone you know?
Keep carrying the bag. Keep showing up.
You are never, ever alone. 💛💜
#MilesOfSmiles#MentalHealth
@TheSliceonGHR I’m truly humbled & grateful to @TheSliceonGHR 📻 and a big thank you to John for the opportunity.
Miles of Smiles started as a simple idea to bring hope, movement & positivity one step at a time — seeing it grow means everything 🙏
Thank you all 🙏💛
Week 44.
A Minion walked through @Tesco Montrose checkout…
and made people stop, smile, and breathe.
That’s what it’s about.
Thank you Barbara, Kim & Liam 💛
And Tesco Montrose 🙌
📊 2,770 km | £3,017 raised
We keep going.
#MilesOfSmiles#MentalHealthMatters
Superman through Dundee. Strangers stopped mid-stride to smile.
The Lord Provost. Steph. Her son. Her dog. All showed up. 💛
2,765 km. £3,017 raised. 44 weeks in.
Behind some smiles… someone needed it more than you know.
👉 You’re not alone.
#MilesOfSmiles 💛
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