The Sentence Works @SentenceWorks
Need to write for work? We can train you to write clear, concise, engaging documents & emails. Online, group or 1-1 coaching. We can write content for you too. thesentenceworks.co.uk Judy Yorke & Adrian Monti Joined March 2014-
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Having written the copy about the @brightonchamber breakfast speaker for years, I'm finally giving the talk myself tomorrow. I'll be discussing journalism, copywriting, training, self-publishing and interrailing. Hope to see you there! (Pic is of me on a train in the Netherlands)
If you are 30-ish and suffer with a bad back due to your work posture, I would love to speak to you for a national newspaper article. Looking for people who have #back issues caused by too much sitting at their computer. Sound like you? @JournoRequest @physioupdate UK-based. Ta!
January is a great month to learn something new! Our online course is easy to follow, quick to do and extremely useful. udemy.com/course/be-a-br…
My first book has been published! "Crowded Platforms and Window Seats" is an entertaining account of my 3-week family interrail trip in July. There's also a nostalgic look back at my 1988 trip and tips for anyone inspired to go interrailing themselves. amazon.co.uk/Crowded-Platfo…
Is it Halloween or Hallowe'en? And why? Read our bog to find out. thesentenceworks.co.uk/how-do-you-spe…
The easiest way to improve your writing at a stroke is to write in short sentences. Aim for no more than 25 words in each.
Up early for today’s double-header workshop. What a misty, murky day!
Pre-dawn start for this morning’s workshop.
Want to practise your writing? Here's an exercise you can do at home. Find a long sentence (50/60 words) in a magazine or website. What can be said more simply, in fewer words or cut out altogether? Then rewrite it into sentences with no more than 25 words in each.
When writing a headline, avoid cliches. As a Brightonian, I've lost count of the number of times I've seen the headline "Brighton rocks". Be original!
Struggle with apostrophes? You're not alone. One of the most common errors is it's/ its. It's means it is or it has ("it's lovely to see you!") Its means belong to ("the dog wagged its tail"). And you never write its' EVER!
Writing tip: read your email/ blog post etc out loud. It's a great way of picking up long or clunky sentences as well as typos.
Struggle with apostrophes? You're not alone. One of the most common errors is it's/ its. It's means it is or it has ("it's lovely to see you!") Its means belong to ("the dog wagged its tail"). And you never write its' EVER!
The more you read something, the harder it is to pick up on typos. Your brain reads what it THINKS is on the page rather than what's there. One way to get round this is to change the font, colour or size of your copy. Or try reading it backwards!
An easy way to improve your writing is to avoid repeating the same word. Look for synonyms (a thesaurus can be very useful). For instance, depending on context, you can replace "short" with small, brief, little, mini etc. Replace "cat" with pet, animal and so on.
Writing tip: read your email/ blog post etc out loud. It's a great way of picking up long or clunky sentences as well as typos.
The easiest way to improve your writing at a stroke is to write in short sentences. Aim for no more than 25 words in each.
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A round of applause, please, for the Guardian colleague who wrote the headline to this story of mine.
"It's only 500 words, it shouldn't take long!" Nope. You see word count, but you don't see the... • Ideation • Outline • Research • Interviewing • Editing Or the years it takes for writers to train themselves. You're never paying *just* for the writing.
English teachers: "Never start a sentence with And" Copywriters:
@SentenceWorks Thank you for sharing your wisdom. It was a really inspiring session.
@SentenceWorks Thank you for an excellent session; the perfect way to kick off the conference.
I just counted comments on a planning application and cheered when it was 24 - husband looked at me like I'm crazy and I had to explain that means I can legitimately say "dozens"
@brightonchamber #BrightonSummit - Such a treat! Fantastic keynote by @FloellaBenjamin: “Be the person people can trust. Live with integrity. Change the world for the better.”
A huge thanks to all the speakers, supporters and attendees, but mostly to the Brighton Chamber team. This event couldn’t happen without them. Big up to this excellent group of people 🎉🙌 #BrightonSummit
Many thanks to the fantastic copy ✍️supporters for this year’s #BrightonSummit 🎉 @AliceCuninghame @ChimeraComms @CoastalCopyCo @SentenceWorks
We had a fantastic Slo-mo Networking session yesterday morning at the @HotelduVinbrand ✨ A huge thank you to our sponsor @eagle_labs_bri 🦅
@SentenceWorks is one of our #BrightonSummit copywriters✍️spot brilliant copy on our postcards and the Summit website 👉 brightonsummit.com
It’s a month to the @brightonchamber Summit. I’ve been busy writing copy about the (excellent) speakers and this flyer too.
Time for a new cover photo ➡️ who gets your vote?
@Creative_Blend Wow! Time flies when you're having fun tweeting
@SentenceWorks "Even monkeys fall from trees." Japanese proverb 👍
Told #MamaKhan I was making veg lasagne: Mum: Can you make me one too? Me: Yes (10 mins later my sister calls) Sis: Ma says you’re making lasagne, can you make me one? Me: yes (Later my OTHER sister calls) Sis: Can you make me one too? Me: 😳 Now doing doorstep deliveries!
I missed several calls from #MamaKhan as I’ve been busy in surgery Then received this message from reception:
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