Founded in 2001, flagship Scoutware Recruiter has been used by coaches and administrators at more than 2000 programs and 350+ institutions.scoutware.com Chicago, ILJoined April 2009
which button are you pressing?
🔴 see the exact second someone opens your message
🔵 send something that never vanishes into a junk folder again
🟢 change what you sent after you sent it, no resending
there is no wrong answer
mostly because all three already exist
This is what being a marketer feels like
social media
content creation
SEO
email marketing
analytics
paid ads
community management
and now AI tools on top
you have eight arms and somehow still not enough
which tentacle is strangling you the most?
Someone just sent me a four minute voice note
four minutes
that is not a message
that is a podcast
that is a TED talk I did not buy a ticket for
I replied "love this" with my whole chest
I have no idea what I agreed with
have you ever replied to a voice note you did not listen to
The human brain was not designed for email
It was designed for finding food and avoiding predators
Now it's spending 17 minutes deciding whether "Many thanks" is passive aggressive
Communication is exhausting
you sent a message
no reply
so you send another one
"just following up"
unbothered
you are not unbothered
you are rereading both like a detective on a cold case
why did you put a full stop on the first one
you sound like their manager
four hours later
"sorry just seeing this"
🤯
Is it efficient? No
Is it somehow still working? Unfortunately yes
That is exactly why nobody ever fixes it
This is most people and their inbox
Email became the place we send everything
Prices, proposals, schedules
Things people need later and never find 🧵
There are seven ways to hold a phone
2 and 6 are normal
7 is acceptable in emergencies
3 and 4 look like you're using a calculator from 1997
5 feels like you're texting something that starts with
"don't tell anyone but..."
What's your number?
the Nokia 3310 could survive a nuclear event and we traded it in for a glass rectangle that shatters if you look at it wrong
peak civilisation was 2002 and we walked away from it
someone emailed me
then Slacked me about the email
then texted me about the Slack
the message was "does Tuesday work"
Tuesday has passed
we never met
nobody knows what the answer is
one message
one link
one place
that is literally why we built LINKOLN
Someone started typing.
Then stopped.
Then started again.
Then stopped.
Now you’ll never know if they were about to send:
“great idea”
Or a seven paragraph message that somehow ends with
“also the attachment didn’t open”
there is a voicemail on your phone
it has been there for three days
you are not going to listen to it
if it was important they would have texted
the voicemail stays
how many do you have right now?
First week back in the office full time.
The guy three desks away emailed me instead of speaking to me. I could hear him typing it.
“In-person collaboration.”
The reality is the same 121 emails a day, except now I have to wear pants.
I am nosy.
I like receipts.
LINKOLN turns my emails into shareable links.
I send my prices as a link.
I send my proposals as a link.
I send my portfolio as a link.
And then I get a report back telling me exactly when they opened it and if they came back for another look.
That is how I know the lead is warm.
That is how I know to follow up.
That is how I know they have been back three times and are absolutely about to say yes.
Not blind anymore.
Just receipts.
linkoln.io — code SJANE
Communication has always had the same problem.
Getting the message to actually land.
The scroll got lost in the palace.
The inbox got buried under 667 others.
The link gets clicked.
We've been working on the third one.
linkoln.io#emailmarketing#inboxzero
I have sent approximately 10,000 emails in my life
I can count on one hand the number of people who were genuinely happy to receive one
Including my dog
My dog cannot read
He still seemed unimpressed
When someone says "I'll send you an email" you say:
the group chat lifecycle:
day 1. this is the one
day 3. someone sends a meme. nobody responds.
day 47. someone adds a new person WITHOUT ASKING
day 200. "is this still active"
it never wasn't active
we built LINKOLN because of this exact energy
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@RecordingAcad Member
MGMT: @tomkwp
Founder: @alwayspvo
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