Sandsoft is a global video game developer and publisher, with a focus on engaging and entertaining players worldwide.sandsoft.com Riyadh, Saudi ArabiaJoined September 2022
At @SandsoftGaming , we believe that great #games start with great people: passionate, curious, and always evolving. In this interview, our Creative Lead Elena Dimitrova shares her approach to pushing #creative boundaries, learning from challenges, and staying ahead in the dynamic world of mobile gaming. From storytelling to interactive ads, Elena gives us a glimpse into the kind of bold thinking that drives our teams every day.
If you had to describe your #creative philosophy in just three words, what would they be?
Bold. Human. Evolving. I believe in pushing boundaries but staying rooted in the emotional connection between the product and the audience. And I never want to stop learning or iterating.
What’s one mistake you see mobile #game marketers make over and over again?
Focusing only on performance metrics without thinking about why something worked. We often chase the numbers but forget to ask what resonated with the #player on an emotional or visual level. That’s where the gold is.
What’s your favorite kind of brief to receive?
I love a brief that leaves space for interpretation — something that gives just enough direction, but still invites creative risks. Bonus points if there’s a mood board and not just KPIs!
Can you share a moment in your #career that really changed your perspective?
Yes, during my time at @Ubisoft , we ran a campaign that completely flopped despite looking beautiful. It was a turning point — I realized that aesthetic alone isn’t enough. It taught me to prioritize #storytelling and user psychology over style.
You’ve worked across different industries — what has #Gaming taught you that the others didn’t?
#Gaming has taught me how fast things can evolve and how important it is to be nimble. In tech or retail, the pace was different — in gaming, trends change overnight and audience expectations are sky-high. You learn to adapt quickly or get left behind.
What’s something you do to refill your #creative well outside of work?
I travel often, and I’m obsessed with architecture and interior spaces. I find a lot of inspiration in structure, light, and textures — especially in museums or even just wandering through quiet neighborhoods in new cities. I also love watching #anime; the visual #storytelling, vibrant aesthetics, and emotionally rich narratives offer a completely different kind of inspiration and often spark new ideas for my own creative work.
And finally, what's one #creative trend you're keeping a close eye on this year?
Interactive ads. I think they’re about to level up. As tech and data get smarter, we’ll see creatives that adapt mid-experience to the user. It’s a challenge but a very exciting one.
Want to work with Elena? Check our open positions: career.sandsoft.com/#jobs
Now Hiring: DevOps & Automation Engineer
Join @SandsoftGaming – A Bold Team Building the Future of Gaming!
We're on the hunt for a passionate DevOps & Automation Engineer to help us power high-performance, real-time gaming experiences enjoyed by millions.
At Sandsoft, we do things differently. We value trust, independence, and bold creativity—and we believe everyone is a Game Maker.
🌍 Based in Riyadh with a global reach, we’re the home of passionate minds behind AAA hits like FIFA, Angry Birds, Candy Crush, and more.
You’ll:
✅ Design & manage multi-cloud infrastructure
✅ Build secure, scalable CI/CD pipelines
✅ Automate deployments for cutting-edge mobile games
✅ Work with a truly international, expert team
If you love solving problems at scale and shaping the future of gaming—we want to hear from you.
👉 Apply now or share with someone who fits the role! career.sandsoft.com/jobs/5721955-d…#Hiring#DevOpsJobs#GamingCareers#GameDev#TechJobs#Sandsoft#JoinUs#MobileGames#CI_CD#CloudEngineering#GameMakers#WeAreSandsoft
🎮 We’re excited to announce that Miikka Lindgren, our VP of Publishing, will be speaking at Pocket Gamer Connects Barcelona on Tuesday, June 3, 2025, from 11:00 to 11:40!
Join Miikka for the panel “The Art of Collaborative Development” — part of the Developer Toolkit track — where he’ll dive into how studios can build and manage successful co-development partnerships. 🤝✨
He’ll be joined by an outstanding group of industry leaders:
🔹 Michal Harangozo, CEO & Co-Founder, Charged Monkey
🔹 Katerina Burbela, Senior Business Development Manager, Homa Games
🔹 Vitor de Magalhães, CRO & Co-Founder, Companion Group
🔹 Moderated by Dave Bradley, COO at Steel Media
Together, they’ll explore how to define roles, streamline workflows, and ensure creative alignment when working with external development teams — essential insights for anyone navigating co-dev models.
Don’t miss this expert panel in Track Room 2 at #PGCBarcelona!
#PGC2025#GameDev#Publishing#CoDevelopment#TeamSandsoft#MobileGames#PocketGamerConnects
We’re excited to share that our very own Aleksandra Korbolewska will be speaking at Pocket Gamer Connects Barcelona on June 4th, at 12:40!
Catch her on the panel “Hire. Inspire. Retain: Studio Strategies That Work”, where she’ll join Frauke Grabow Vice President Human Resources, Europe at FunPlus, Max Stuart HR & Talent Acquisition Manager at Bandai Namco Mobile and Oleg Paliy CEO at Games Factory Talents, to explore how game companies can attract top talent and build truly inspiring workplaces. 🌟
A big thank you to Oleg Paliy and the PGC team for the opportunity!
#PGCBarcelona#GameDev#CareersInGames#TeamSandsoft#PGC2025
يسعدنا في Sandsoft أن نعلن عن رعايتنا الرسمية لفعالية Pocket Gamer Connects Barcelona - الأولى من نوعها، والتي ستُقام يومي 3-4 يونيو 2025! 🎮✨
يجمع هذا الحدث العالمي روّاد صناعة الألعاب وألمع العقول الإبداعية لصياغة. وفي Sandsoft نؤمن بقوة الأفكار الجريئة ونبحث دائمًا عن ألعاب مبتكرة تثري أعمالنا المتنامية.
بانتظاركم في برشلونة لصناعة الفرص في PGC -برشلونة وبناء الشراكات، والاحتفاء بالإبداع الذي يقود عالم الألعاب نحو آفاق جديدة! 🚀
We are proud to share that David Fernandez Remesal, CEO of Sandsoft, will be speaking at Pocket Gamer Connects Barcelona 🇪🇸✨
He will be joining industry leaders on the panel:
“Barcelona: From Rising Star to Global Gaming Hub – Evolution, Opportunities & Challenges”
📍 Track Room 1
🕒 10:40 AM
This insightful session will explore:
🚀 Barcelona’s rise as a #gaming hotspot
🎨 The city’s creative edge & talent pool
🌍 Opportunities in #mobile, #Web3, #AI, and emerging markets
⚠️ The challenges we face – from talent retention to diversity gaps
🔮 A bold vision for the future of Barcelona’s #gaming ecosystem
With Sandsoft actively investing in and #publishing new #games, we’re excited to contribute to this vital conversation about #growth, #innovation, and collaboration in one of Europe’s most exciting game development hubs.
Don't miss it – let’s shape the future of #gaming together.
We’re Hiring: Lead Data Scientist!
Are you a #data wizard with a passion for #gaming? 🎮 At Sandsoft, we’re looking for someone who can turn complex player data into game-changing insights.
From user journeys to #LTV projections and machine learning models — this is more than analysis, it’s leadership!
📍 Based in Barcelona
🎯 Gaming industry experience required
🧠 Deep analytical & strategic thinker
Join a team where bold ideas, trust, and creativity shape the future of mobile games. Let's craft joy together!
Apply now : career.sandsoft.com/jobs/5091177-l…
Ready to lead the charge in the #mobile#gaming frontier?
Join Sandsoft and help us scout the next F2P hits from Korea & SEAP to publish globally (excluding local markets)! You'll be the go-to person for partnerships, #publishing, and studio deals in the region.
📍 Based in Korea
🌐 Global Impact
💼 5+ yrs in mobile gaming biz
We're #bold, we grow together, and we’re shaping the future of #mobile#games.
Apply now and let's build something amazing!
career.sandsoft.com/jobs/5757112-b…
David Fernandez Remesal, CEO at Sandsoft, will be speaking at gamescom latam! 🎮
Join him on April 30 at 15:55 for the panel "Investing in Latam – Trends, Barriers, Thesis, and What Investors Are Looking For", along with Arnaldo Gomez da Rocha, Fernando Vasconez, Hasan Alhashmi, Lia Zhang and Samuel Veloso!
David will be joined by Bijay Gurung, Senior Director of Business Development Europe at gamescom latam. Please reach out to set a meeting to chat on how we can work together to scale up your mobile games! 🚀
See you at gamescom latam!
We’re excited to share that Sandsoft will be at one of the industry’s most anticipated events — gamescom latam, taking place April 30 – May 4, 2025, in São Paulo! 🎮
Our CEO David Fernandez and Senior Business Development Director Europe Bijay Gurung, will be on the ground, ready to connect with bright minds across the #gaming world.
We’re looking forward to exploring new #partnerships in mobile #game#publishing and beyond. If you're attending and want to shape the future of #gaming together, let’s meet!
Reach out to schedule a chat!
Join Sandsoft’s dynamic marketing team and create stunning visuals that bring our #mobile#games to life! 🚀
We're looking for a creative talent with expertise in #motion graphics, #AI-generated art, and #2D design to craft compelling content across multiple platforms.
📍 Locations: Riyadh & Barcelona
🎮 Work on top-tier game franchises with an international team of passionate #game makers.
Ready to make an impact? Apply now and help us shape the future of #gaming! 👉 career.sandsoft.com/jobs/5270147-s…
سيشارك بيجاي غورونغ، مدير تطوير الأعمال الأول في أوروبا، وديفيد فرنانديز، الرئيس التنفيذي، في مؤتمر GDC.
متحمسين للتواصل معكم واستكشاف فرص شراكة جديدة في نشر الألعاب المحمولة وما وراءها، وفتح آفاق جديدة للتعاون في صناعة الألعاب.
إذا كنت مشاركًا في الحدث وترغب في الانضمام إلى رحلة تشكيل مستقبل الألعاب، دعنا نلتقي!
نتطلع للحديث معكم !✨
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