FLOKI – Sabre’s #Marketing Chronicles, as promised. Intro: 1. During a period of widespread trending, ATH and unprecedented hype, it is worth us revisiting our journey and focusing on our long-term strategy. 2. Firstly, our approach has been very different to that of other Cryptocurrencies. In part, because of our deep understanding of marketing, advertising and the importance of brand, in a world obsessed with activation. 3. Some of our campaigns may have looked to be extravagant, but there is method to the madness. Short-term thinking does not work in a vast majority of industries, none more so than financial services. 4. The importance of brand trust in any product or service that you are investing into cannot be underestimated, with the optimum ratio for this split being 80:20 (Brand:Activation). 5. This graph (attached graphic) nicely illustrates the approach taken by many competitors with their repeated short term activities vs our long term, brand centric approach based on genuine growth. Let’s get down to business:  1. One of the things that has always set Floki apart from competitors is the constant and ever-evolving marketing drive that has helped build credibility and establish the ecosystem, globally. 2. Everything we do is centered around innovation, creativity, geographical opportunities, audience efficiency, incremental reach and best value for you, our community. This has resulted in many ‘World Firsts’ and gallons of tears from our competitors. 3. Now is a good time for us to take stock and look back on this journey before we move forward to break new ground as we always have and will continue to do, on our journey to become one of the World’s leading #Cryptocurrency. 4. Ad Campaigns – repetition builds reputation. In true Viking style we went berserk and invaded major Countries, Cities and crypto hubs worldwide throughout 2021 and 2022, with the sole purpose of making Floki unavoidable. 5. Many of these campaigns weren’t without their complications as the resistance in some of these territories is strong. Many plans were labour intensive, requiring creative thinking and more than a little problem-solving to activate… but we got there in the end and painted the town Floki, every time. 6. #London. Where it all started in September 21’ with an unforgettable campaign that inspired and infuriated in equal measure. Crypto holders were animated in their response and excited to see their passion on the streets, whilst traditional financial institutions and mainstream media were dismayed to see a threat, disrupting the status quo. 7. The next 3 months was a whirlwind tour of major Cities that saw us dominate in #Holland, #Germany, #Ireland, #Spain, #Switzerland, #UAE, #Australia, #Sweden, #Finland, #Norway, #Turkey, #Denmark and more. 8. These campaigns centred around out of home media that saw #Floki in iconic roadside locations, prestigious transport positions, wrapped trains, the world’s busiest international airport - high frequency, high definition, full motion, full throttle media that other coins could only dream of. 9. This above the line media activity was no vanity exercise or ego boost however, it was a well-planned, well executed, well publicized activation that reached a monstrous global audience with billions of impressions – a campaign the likes of which the crypto world had (and still has) never seen before. 10. During Q4 2021, we also activated TV campaigns with outstanding copy in both USA and Turkey, again delivering another token first. These campaigns delivered hundreds of millions of impressions across major networks, amongst news, sport and entertainment content.
10. During Q4 2021, we also activated TV campaigns with outstanding copy in both USA and #Turkey, again delivering another token first. These campaigns delivered hundreds of millions of impressions across major networks, amongst news, sport and entertainment content. *video* 11. Managing the delivery and execution of all of these campaigns was, as you can imagine, a mammoth task that had the entire team pulling together, working day and night. But as this was live there were many conversations and brainstorms as to where we went next, where else can we reach enormous new audiences across the globe and further build the hype around Floki? …the answer was simple. Sport. 12. From November 2021 to June 22’, #Floki were sleeve sponsor of LaLiga’s Cadiz CF. In addition to kit branding, we had home game pitchside LED and other sponsor-only assets such as interview backdrops and social media content. Aside from the obvious benefits of association, the Floki brand was visible during broadcast to 185 countries and had an estimated seven-figure global media value. 13. If it’s good enough for Armani, it’s good enough for Floki! During this same period Floki became back of shirt sponsor for Napoli FC in Italy’s Serie A. Floki held this prominent position on what is likely football’s coolest ever kit, for one of Italy’s best and most respected clubs. This arrangement included LED, use of intellectual property and promotional assets for use online. This partnership had an estimated 6,500 hours of exposure to 100m people across 55 broadcasters and 5 continents. 14. Starting in December 21’ running until the end of season 2022, Floki entered into a prestigious partnership with Bayer Leverkusen, with an impactful sleeve position in Bundesliga. In addition to the kit branding, pitchside LED display, interview backdrops and digital assets. This partnership delivered an estimated 1.7bn ad contacts across TV, print and online, with a media value that was 5x the investment level. 15. $Floki held a really unique, stand-out position on the Socks of Turkish giant Fenerbahce, between December 21 until June 22’. The Floki logo was hard to miss along with LED display, and was visible across multiple target regions on the likes of #beIN sports, #ESPN and Sportclub. 16. Around this time we were seeing major growth opportunities in South Asia, this led us to explore a multitude of opportunities that saw us confirm partnerships with teams in the Indian Super League. These agreements gave us a pan India comms platform. 17. In December 21’ we became the ‘chest pendant’ sponsor of FC Goa alongside a digital media and pitchside LED campaign. The numbers associated with this activation were very impressive with a 57m TV reach and hundreds of millions of social impressions. 18. The other ISL activation was with India’s most popular club – Kerala Blasters. This one saw us occupy a prominent position on-sleeve alongside a host of display and TV facing assets. This is a rapidly growing club with superb digital content, their follower numbers put some top-flight European clubs to shame! 19. At the same time, we extended this strategy further, aligning ourselves with Russia’s most successful club – Spartak Moscow! We had kit branding in the form of a chest logo, use of player imagery and an array of TV facing display in this difficult-to-reach market - This was a very successful association that saw a media value that was well in excess of 3 times the investment. 20. Our next move was to the #Netherlands where we were official coin partner with a team playing top-flight Dutch football – FC Twente. This partnership included official partnership rights, extensive social media and pitchside display between December 21’ – June 22’.
@SabreEthereum @RealFlokiInu Floki is going so much higher over the next months.
@SabreEthereum @RealFlokiInu This will go down in history! Many will try to duplicate it. #FLOKI #VALHALLA
@SabreEthereum @RealFlokiInu Great read! Bullish on $FLOKI
@SabreEthereum @RealFlokiInu This looks like 🔥🔥
@SabreEthereum @RealFlokiInu #FLOKI redefines crypto and set a new standard in meme, community, utilities, charity, and *marketing* #FLOKI marketing is a pioneer and leads crypto marketing. No one does it like #FLOKI.
@SabreEthereum @RealFlokiInu #FLOKI must have the strongest army I know. To see the project thrive so much is incredible.