Sport Marketing Quarterly (SMQ) @SMQuarterly
SMQ is published quarterly (Mar, June, Sept, Dec) and serves as an outlet for the dissemination of sport marketing info for both practitioners and academicians. fitpublishing.com/journals/smq International Joined November 2018-
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New Article🚨: Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences. #SMQ fitpublishing.com/articles/virtu…
New Article🚨: Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement. #SMQ fitpublishing.com/articles/perce…
New Article🚨: Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators. #SMQ fitpublishing.com/articles/makin…
New Article🚨: Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design. #SMQ fitpublishing.com/articles/explo…
New Article🚨: Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship. #SMQ fitpublishing.com/articles/gende…
New Article🚨: Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games. #SMQ fitpublishing.com/articles/coole…
Six new articles to explore in the latest issue of Sport Marketing Quarterly:
Sport Marketing Quarterly (SMQ) 32.4 is now available online: fitpublishing.com/journals/sport…
New Article🚨: An Examination of Consumer’s Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry. #SMQ fitpublishing.com/articles/exami…
New Article🚨: Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Prices. #SMQ fitpublishing.com/articles/divis…
New Article🚨: An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach. #SMQ fitpublishing.com/articles/updat…
New Article🚨: How Changes in Team Performance Impact Team Identity. #SMQ fitpublishing.com/articles/how-c…
New Article🚨: Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic. #SMQ fitpublishing.com/articles/manag…
New Article🚨: The Dual Roles of Trust and Risk in Sport Consumer Decision-Making in Social Commerce: An Information Adoption Model. #SMQ fitpublishing.com/articles/dual-…
🚨New Issue🚨 Sport Marketing Quarterly's Volume 32, Issue 4 is out with 6 new articles for you to add to your holiday reading list. fitpublishing.com/journals/sport…
Great work by @ericnichols on this study!
Great work by @ericnichols on this study!
Really proud of this longitudinal study with my former student. Interestingly, we found that there is an initial bump in recognition for sponsors upon the initiation of the sponsorship, but the effect wanes over time rather than increasing as the brand continues the sponsorship.
Really proud of this longitudinal study with my former student. Interestingly, we found that there is an initial bump in recognition for sponsors upon the initiation of the sponsorship, but the effect wanes over time rather than increasing as the brand continues the sponsorship.
🚨New article: Consolidation of Concepts and Scales Examining External Activation Factors Affecting Sport Consumption. #SMQ fitpublishing.com/articles/conso…
🚨New article: Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective. #SMQ fitpublishing.com/articles/impro…
🚨New article: They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses Toward Athlete Scandals. #SMQ fitpublishing.com/articles/they-…
Yiran Su @Dr_YiranSu
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2K Followers 5K Following Due to Dumbledore fear, tweets are deleted regularly..Walker J. Ross @WalkerJRoss
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3K Followers 4K Following Associate Professor - Department of Sport and Entertainment Management at UofSC. Creator and Writer for The Stands https://t.co/uCxkuWeGsxMatt Huml @Matt_Huml
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2K Followers 1K Following SMAANZ encourages scholarly inquiry into sport management research and opportunities to present results.Natalie L. Smith @NatalieLSmith
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6K Followers 3K Following Director Emeritus USF Vinik Grad Program, NBA TMBO alum, author, consultant, & Loyal follower of OK State athletics & Pittsburgh teamsJonathan A. Jensen @JAJensenPhD
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15 Followers 16 FollowingPatrick Eyul @eyul_patrick
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2K Followers 5K Following Due to Dumbledore fear, tweets are deleted regularly..Walker J. Ross @WalkerJRoss
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421 Followers 454 Following Assistant Professor @UofSC Sport and Entertainment ManagementDr. Lisa A. Kihl @kihl_lisa
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2K Followers 587 Following Dean of the College of Applied Science and Technology at Illinois State University. #sportsbiz scholar. Husband, father, & believer.Paul Bertin @PaulBertin_
667 Followers 714 Following Postdoc at @ULBruxelles Conspiracy beliefs, meta-psychology, sport fandom @paulbertin.bsky.socialعبدالمحسن ا.. @garh2_al
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179 Followers 281 FollowingAmari Dryden @AmariDryden
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390 Followers 356 Following UNLV ‘24 🎰🃏 Miss Nebraska is my girlfriend👑🌽@ThomasHorky.bsky.soc.. @thomashorky
2K Followers 2K Following Professor Sport Communication at Macromedia University - 2022: Roper Visiting Professor at College of Journalism and Mass Comm/University of Nebraska-LincolnFelipe Alexandre Nune.. @F_Nunes19
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2K Followers 3K Following Deputy Vice-Chancellor Academic, The University of CanberraTalia Ritondo M.A. @ritondo_talia
80 Followers 357 Following Gender, sport and motherhood researcher | PhD student at uOttawa | HKGSA President | RA and TA | Volleyball player | Cat lover 😻David Bond @drdavebond
1K Followers 1K Following academic @unsw. board member Sydney Rugby Union, @afaanz, @auswomensport. opinions my own.The Lindfield Group @LindfieldGroup
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471 Followers 521 Following PhD Student FMH/ULisboa @FMH_ULisboa and Assistant Professor in Sport Management - @UEuropeia 🇧🇷🇵🇹RTurcott (PhD) @ProfTurcott
1K Followers 2K Following Faculty member, Sport Management at Gonzaga University. Lad of Everton.NILNewsstand @NILNewsstand
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45 Followers 55 Following Proudly made in MEX 🇲🇽 | Raised in KOR 🇰🇷 | Ph.D. @UofIllinois | Assistant Prof. of Sport Management @NIUlive |#yeahbuddylightweightIJSociologyLeisure @IJSociologyLeis
1K Followers 2K Following This is the Twitter account of the International Journal of the Sociology of Leisure, run by Karl SpracklenFootball busness @FootballBusness
116 Followers 938 Following Football economy ,branding,strategies and admistration,sports marketing expertSport Marketing Quarterly (SMQ) 33.1 is now available online: fitpublishing.com/journals/sport…
Congratulations to all of our outstanding 2023 Sport Marketing Association award winners! #SMA2023
The schedule for the 20th Annual SMA Conference, presented by SuckerPunch, is now live! Download the Sched App and search for "Sport Marketing Association" or see our website: sportmarketingassociation.com/program-schedu… #SMA2023
First publication, being authentic matters.
🚨New article: The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging. #SMQ fitpublishing.com/articles/impac…
Really proud of this longitudinal study with my former student. Interestingly, we found that there is an initial bump in recognition for sponsors upon the initiation of the sponsorship, but the effect wanes over time rather than increasing as the brand continues the sponsorship.
🚨New article: Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective. #SMQ fitpublishing.com/articles/impro…
Great work by @ericnichols on this study!
🚨New article: The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging. #SMQ fitpublishing.com/articles/impac…
More congratulations to dole out this week as we recognize two new SMA Research Fellows: Dr. Jason Simmons (@simmons_tweets) Dr. Yong Jae Ko (@YongJaeKo) Read more about how they earned this title here: sportmarketingassociation.com/research-fellow
This year's Mullin Award goes to Michael Vitti, PGA Tour in partnership with the Sport Management program at the University of North Florida. sportmarketingassociation.com/the-mullin-awa…
Call for papers: We are pleased to accept submissions of original research for publication consideration in our journals, Sport Marketing Quarterly (SMQ) and International Journal of Sport Finance (IJSF). fitpublishing.com/content/call-p…
Congratulations to Dr. Matthew Blaszka @mBLASzKa who was elected to serve another term on the SMA Board as VP of Student Affairs. Dr. Blaszka has been integral to planning and executing the growing SMA Student Case Competition.
🚨Only a few days left to submit abstracts for #SMA2023 in Tampa/St. Pete! sportmarketingassociation.com/call-for-papers
Some personal news... I am honored to be named dean of @ISUSciTech at @IllinoisStateU. ISU and CAST were a place of great opportunity for me as a young faculty member and I am thrilled to come work with talented colleagues in continuing the excellent work there.
Dr. Chad McEvoy has been named the dean of @ISUSciTech, effective July 1. Read more below: news.illinoisstate.edu/2023/03/chad-m…
Great to see this article in print!
🚨New Article: Predicting Ticket Holder No-Shows: Examining Differences Between Reported and Actual Attendance at College Football Games #SMQ fitpublishing.com/articles/predi…
It's so good seeing more peers working on all things no-shows. #emptyseats I can't wait to read the article in full later today...
🚨New Article: Predicting Ticket Holder No-Shows: Examining Differences Between Reported and Actual Attendance at College Football Games #SMQ fitpublishing.com/articles/predi…
One month left to submit abstracts for SMA 2023! sportmarketingassociation.com/call-for-papers
Our sport marketing G0AT ! Congratulations @Sutton_ImpactU @SMA_National
Congratulations to @Jason_Doyle1, @MikeNaraine, Ted Hayduk, and the many colleagues who contributed to this new resource!
It’s here!🚨Thanks to the 51 colleagues (too many to tag) for contributing 29 chapters examining how digital tools/tech have transformed how sport is produced & consumed: & how sport management must adapt in the face of emerging digital issues. routledge.com/The-Routledge-…
Yes! A massive thank you to our board and ad hoc reviewers for their continued service! It takes a village, and you all are a great one! Happy New Year! 🥂
On this final day of 2022, we want to thank our editorial board members and reviewers for their continued service. We look forward to working with you in 2023 #SMQ
Interested in reading more about #ServiceQuality in #footballacademies? Follow Adam (Yuchen)! I'm biased as a former PhD supervisor always is, and very proud of his work ⬇️
In this article, authors set out to create a tool and to measure the perceived service quality within youth football academies. #SMQ doi.org/10.32731/SMQ.3…
Extremely grateful to my awesome co-authors @henrywear, @MikeNaraine, and Katie Reifurth, as well to @SMQuarterly for publishing this work. Check out orgs such as @AmericasVetDogs, @DuoDogsInc, and @GuideDogFdn who do great work in pairing service dogs with people in need.