Nissan has made a habit of referring to Africa as the automotive industry's "final frontier". Yet the continent quite literally didn't make it onto the map during the company's recent business-plan presentation. 🤔
For the record, Nissan's initial global presser on the topic said only that Africa would gain "two all-new SUVs" (these will likely be Renault-based products built in India) and "expand" its "A-segment ICE vehicle" offering. The latter is a little cryptic.
@Ryan_Bubear This notion of referring to Africa as some far off alien planet needs to stop. Otherwise they will never understand what the needs of the African market really are. They need to go spend time in various African countries they targeting and see what kind of vehicles they need