Path Velocity @PathVelocity

Path Velocity reviewed 272 building product websites and found most were lacking corporate sustainability content. See examples of how this content can be a competitive advantage in our free benchmark report on Website Content & Building Product Brands bit.ly/2INkRSF

Path Velocity studied 272 building product websites and found only 10% shared social media or user generated content. Learn how brands create buyer validation with this content in our free benchmark report on Website Content & Building Product Brands bit.ly/2FZqSOn

Path Velocity reviewed 272 building product websites and found only a third include product reviews or testimonial content. See how brands deliver this essential content in our free benchmark report on Website Content & Building Product Brands bit.ly/2pBFZ5P

Path Velocity found only a quarter of 272 building product websites studied offer promotional or rebate content. Find how brands are driving buyer conversion with this content in our free benchmark report on Website Content & Building Product Brands bit.ly/2G0Ze3w

Three quarter of the 272 building product websites studied by Path Velocity use video content but only 14 brands take advantage of infographics. See great infographic examples in our free benchmark report on Website Content & Building Product Brands bit.ly/2G2L4Pm

Path Velocity reviewed 272 building product websites and found only 35 offering Chat to answer questions or deliver content. Learn how brands use conversational marketing in our free benchmark report on Website Content & Building Product Brands bit.ly/2INlV9t

Only 38 of 272 building product websites studied by Path Velocity include content on the manufacturing process or quality testing. See how brands share this high-impact content in our free benchmark report on Website Content & Building Product Brands bit.ly/2FYOtik

Less than a quarter of 272 building product brands studied by Path Velocity share pricing or cost related content on their website. Learn creative ways to share this key information in our free benchmark report on Website Content & Building Product Brands bit.ly/2IPbGBs

Adobe just released a new consumer survey showcasing the importance of personalized content across multiple devices. The key is understanding the consumer context and then delivering the right content. Not easy but it has big payback. cmo.cm/2ChXz31

I guess if you lock yourself in the building you can always eat your way out🙂 This does look like a very innovative approach to recycling old materials--and who knows what the future will bring. The Building Materials Of The Future Are . . . Old Buildings bit.ly/2nR6W4o

Visit Home Depot, Lowes, Amazon, Houzz, etc. and you quickly experience The Paradox of Choice with building and home improvement products. Helping homeowners easily compare products and find answers is the key to success for a manufacturer. bit.ly/2GWoBAl

For home improvement products, personalized product information has greater impact on customer satisfaction than personalizing or customizing the product itself. Learn more with Path Velocity’s new survey of 1,125 homeowners on #CX and #personalization ow.ly/7bI430hDbLo

4 out of 10 homeowners will share Home Information & Décor Preferences for a personalized experience while only 1 out of 10 will share Family or Mobile Phone data. Learn more with Path Velocity’s new survey of 1,125 homeowners on #CX and #personalization ow.ly/4UYg30hDbP6

Bad news for advertisers. Goggle expanded its Mute This Ad feature so consumers can block retargeting ads they receive across all devices in apps or sites using DoubleClick--and eventually YouTube, search, & Gmail. Power continues to shift to consumers. ow.ly/Ql5930i1ClS

3 out of 4 homeowners are interested in #personalized experiences with building & home improvement products, and 1 in 4 are "very to extremely interested." Learn more with Path Velocity’s new survey of 1,125 homeowners on #CX and #personalization ow.ly/MFEU30hDbEX

Recent Google stats show search has become a "personal advisor" tool for consumers who increasingly use search qualifiers such as "for me" (+60%) and "should I" (+65%) among others. And people expect #personalized, relevant content when they click through. ow.ly/kBTP30i1Bim

Great article on Marvin Windows and their CEO's goal for using #CX innovation to set the foundation for success--now and in the future. Excited to see how they transform the Window and Door business. ow.ly/Cgff30hXFrL

RT @katerrainc "If construction productivity growth had matched that of manufacturing in the past 20 years, the world would be $1.6 Trillion better off each year. " ow.ly/bVSN30hXEiT

Some good stats from Google on consumer behaviors and search for ideas and inspiration. Note the importance and use of "lists" -- something to consider for your content strategy. ow.ly/f5bG30hN6s3

For home improvement products, 2x as many buyers find Effective, Convenient, & Efficient experiences satisfying versus those that are Proactive, Innovative, & Engaging. Learn more with Path Velocity’s survey of 1,125 homeowners on #CX and #personalization ow.ly/B6ZB30hDbYV