Deploy Goal-Driven AI agents in Roblox experiences.
Measure behavior + intent beyond clicks.
Powering @PLAYSIDEgg
Build with us 👇play3.aiJoined August 2024
💎 MEET THE CREATORS and GET UGCs💎
Meet the Creators who helped bring DIESEL's collection into Roblox
@RookVanguard@glowlez@raekaro@dioncella_@cSapphireCS
Ask about style, game, tips, anything!
While you chat, they can randomly drop:
✨In-Game Items
⚡Surprise boosts
👚UGCs
the more real your convo, the better your chances 👀
👉 Jump into meet your favorite Creators:
roblox.com/games/17216786…
‼️ LIMITED EVENT ‼️
Meet the Creators in Brave Kid Hall
They are dropping UGC codes all day!
Bonus in-game items: Try-On all the 12 UGCs and you’ll get 50,000,000 stars points!
#freeugc#roblox
We love seeing @DIESEL outfits you're sharing!
Winners will receive the next limited DIESEL item dropping on Friday 👀
How to win
📷 Go to the DIESEL Sofa inside Brave Kid Hall
📷 Share your photo + Roblox username in our Discord or share on X with #DieselUGC
Jump in now:
roblox.com/games/17216786…
Excited to bring Diesel onto Roblox🔥
A first-of-its-kind Brand + Creators + AI character collab, powered by PLAY3.
Try-on Digital Wearables.
Meet creators in-game.
Unlock rewards.
This is what “show up where your audience hangs out” looks like.
We’re building plug-and-play infrastructure for goal-driven AI characters in interactive worlds. 🌍
Roblox has avatars.
It has wearables. It has creators.
What it hasn’t had, until now is identity that lives.
A digital agent. A behavioral presence.
A new standard for how fashion and culture show up in worlds.
Born through PLAY3.
Soon ⚡️
The next wave of marketing won’t come from ads.
It’ll come from AI agents that embody your favorite brands and IP, living inside social worlds, and communities where the next gen actually is.
That’s what we’re building with @PLAY3ai
Interactive, intelligent, culture-driven marketing
By 2025, Gen Alpha = 2 billion humans.
They’re not on Instagram. They’re in Roblox, Fortnite, Minecraft.
Every brand wants in. but there’s no on-ramp.
That’s what we’re building at Play3 - the guardrails that make immersive campaigns scalable, measurable, and safe for brands and fun for the next gen
Don’t sleep on this⚡️
🟨 In September, we launched our weekly AMA series: PicWe Talk. It’s made to bring together influential voices in Web3 to talk about onchain adoption, DeFi, RWAs, and AI.
Every Talk fun, easy to follow, and never boring!
• Wall Street Meets Blockchain
(@DigiFTTech + @HSKChain)
• Starting a Movement
(@movementlabsxyz + @GorillaMoverz)
• Crypto Without the Crypto
(@PLAY3ai + @dagama_world)
• Degen to DeFi
(@MovePosition + @cedranetwork)
The internet had banner ads.
Social had influencers.
The interactive internet will have agents inside games.
That’s the market we’re tackling with Play3.
PLAY3 is building the infrastructure layer:
⚡️Brand-safe AI agents that perform in Roblox/Fortnite worlds
⚡️Developer SDK to drive retention + monetization
⚡️ Data layer that captures behavioral insights no API marketplace can see
This is the distribution network for the next generation.
The $800B advertising industry isn’t dying slowly, it’s already dead.
41% of Gen Z don’t watch live TV.
52% use ad blockers.
Display ads? CTR of 0.089%.
PLAY3 is building what replaces it.
With @virtuals_io revamping Genesis again, this leaves projects like ours that were looking to launch, caught in the middle of these changes
We’ll share updates and the revised timeline soon, Thank you for your patience and trust
Meanwhile, Progress is happening at speed⚡️👀
We’re killing Genesis to build a new world.
What began as an experiment in fair launch and open participation was powerful early on, but it can’t scale to what’s next. After listening to builders, Virgens, and the data, the path forward is clear: Genesis ends here.
A new launch
We have a special spaces this week with @PLAY3ai ahead of their @TaikaPLAY3 launch on @virtuals_io.
What they're building and how it will launch are all on the agenda.
Catch us live at 1pm ET on Wednesday.
x.com/i/spaces/1DXxy…
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