OpenAP @OpenAPTV
OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. openap.tv Joined March 2017-
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Say 👋 to a few of the newest faces of OpenAP. Get to know our latest commercial team members and learn how they are already making an impact for clients and partners. Stay tuned in the coming weeks as we turn the spotlight onto other teams driving impact: openap.tv/insights/blog/…
"There's new opportunities for both TV and connected TV to converge around consistent audiences with signal across the board." Hear more about what's upcoming for TV in the full conversation between OpenAP's Chris LoRusso and @Beet_TV here: beet.tv/2024/01/after-…
Collaboration is at the core of this mission of the JIC and in Cannes, JIC members joined a panel to contextualize how collaboration is powering the JIC's initiatives and progress towards more accurate and actionable cross-platform measurement. Read more: openap.tv/the-edit/video…
At last month's JIC Summit in Cannes, David Levy and Ed Davis unveiled the JIC Streaming Data Service architecture and laid the groundwork for how the service will drive the future of cross-platform measurement. Watch the full presentation here: openap.tv/the-edit/video…
Last month in Cannes, the JIC unveiled its Measurement Certification Scoring Rubric, giving transparency into how the JIC will evaluate the transaction readiness of new cross-platform currencies. Watch the video and download the rubric here: openap.tv/the-edit/video…
A new era of measurement is here for video advertising—one defined by optionality and transparency. The JIC Measurement Summit this April opened with a panel featuring the changemakers who are defining the new era of video advertising. Watch the video: openap.tv/the-edit/video…
Measurement is at a crossroads, and the way forward will be marked by more transparency and choice in currencies. Check out our panel conversation on the data's role in cross-platform measurement and how it's defining the future of measurement: openap.tv/the-edit/video…
More optionality in measurement is unlocking doors to more transparent—and valuable—data. At the JIC Measurement Summit, GEICO's Kerrie Adams talked with NBCUniversal's Mark Marshall to examine why now is the time to be investing in video ad innovation: openap.tv/the-edit/video…
We're rewinding back to April, when JIC members took to the stage at the JIC Measurement Summit to share more about the JIC's baseline standards for currencies. Catch the replay: openap.tv/the-edit/video…
At OpenAP, we're investing in the wellbeing of our people by providing resources to help our people be their best selves. Tomorrow, our team is taking a beat to rest and recharge on our second-annual Company-Wide Mental Health Day. We'll see you back online on Tuesday.
Measurement's transformation has taken center stage over the last month, "one with the potential to reverberate across the industry and reset the way business is done for the entire premium video and television ecosystem." Read more in @marketingdive: marketingdive.com/news/measureme…
On April 27th, the JIC is bringing industry change-makers together for the inaugural JIC Measurement Summit on April 27th to put partnership and progress towards accelerating the multi-currency future on full display See the speaker lineup and learn more: openap.tv/news/jic-measu…
Today, the JIC hit a significant milestone in its mission of enabling new currencies with the release of a baseline set of requirements that both buyers and sellers agree are needed for cross-platform solutions to be transactional. Read more: openap.tv/news/jic-curre…
2023 is shaping up to be a momentous year for OpenAP--from accelerating innovation in currency and measurement to adding new faces to help us maximize our impact. Check out our latest blog to learn more about the new members of Team OpenAP. openap.tv/the-edit/meet-…
Last week, a handful of JIC representatives came together at #One23 for the first time publicly to share why we are doubling down to accelerate a shared vision for premium video currency. Couldn't join us live? Get the key takeaways here: openap.tv/the-edit/jic-n…
How do you turn viewers into shoppers during key retail seasons? That was the question a major U.S. retailer was asking ahead of the holiday season. See how they used an audience-first approach and a cross-platform campaign to drive in-store foot traffic: openap.tv/case-study/ret…
Consistency matters, especially in cross-platform advertising standards. Take a look at a real life case study to see how Paramount and VideoAmp were able to drive greater impact cross-platform with a consistent audience across screens. openap.tv/the-edit/video…
Recently we shared the stage at Go Addressable and NextTV Plus with MVPD, publisher and ad tech partners to discuss the latest innovations, automations and capabilities that are defining the next stage of addressable advertising. Read the key takeaways: openap.tv/the-edit/addre…
It's a question many advertisers are asking themselves right now: how can we maintain campaign reach on a reduced ad budget? OpenAP partnered with @Tinuiti to guide an apparel brand through this very challenge. Download the case study to see more: openap.tv/case-study/app…
Andy Plesser @Beet_TV
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