One Further @OneFurther
Digital strategy, analytics and user research for the cultural sector and beyond. We help your visitors have a happier experience online so they love you more. onefurther.com London, UK Joined April 2014-
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Feel like you're stuck in a social media rut? You need to come to our webinar next week: 'How to get OUT of a social media rut' with @LouiseACohen is on 17 September and will show you how to fight back against chipmunks eating six nuts at once. us02web.zoom.us/webinar/regist…
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Your old Universal Analytics account is going away in July, as Google completes its shift to Google Analytics 4. If you need to keep historical data for reporting to funders or your own analysis, here's what you need to do (and sooner rather than later): onefurther.com/blog/your-univ…
If you want to stay up to speed on what's happening in and around culture and tech, make sure you get these newsletters in your inbox: onefurther.com/blog/read-thes…
We've got a live session coming up tomorrow for Coach: All Access subscribers all about Meta's Conversions API. If you've been wondering a) what it is and b) whether you should use it you can find out more here: coach.onefurther.com
If you work in the arts and want to keep your digital skills sharp, Coach is the best training deal around. We've been busy this year updating the courses and running monthly live sessions. Coming soon is a brand new course on Google Ad Grants. coach.onefurther.com
Latest issue of Cultural Content is out! If you're thinking about producing a video serial, find out how @ellefield created What Artists Wear. open.substack.com/pub/culturalco…
Join us at midday (UK time) for the first Coach Monthly live session, when @ChrisUnitt will be talking about analytics for arts organisations and answering questions. us02web.zoom.us/webinar/regist…
Don't miss our analytics live session on Friday. Register your place and we'll see you there for @ChrisUnitt's latest thoughts on developments and changes in Google Analytics 4 and related topics. us02web.zoom.us/webinar/regist…
Find out what Google's Consent Mode v2 is, how it affects arts organisations and what you need to do about it before the March deadline in our latest explainer 👇onefurther.com/blog/google-co…
Find out about the 6 key findings from the Discovering Online Collections report in our latest blog update: onefurther.com/blog/6-key-fac…
One Further retweeted
Yesterday we launched our Discovering Online Collections Benchmarking report You can find out more about the key findings in this thread, or in the latest Cultural Content article: open.substack.com/pub/culturalco…
This investigation and report is about helping organisations understand how their online collection performs against the wider sector context.
Download the Discovering Online Collections benchmarking report: a detailed investigation into how museums and galleries present their objects. onefurther.com/discovering-on…
Today's launch of the report is the beginning of an ongoing project. Keep up-to-date with what's coming and opportunities on the website. onefurther.com/discovering-on…
We noted lots of siloing of data: either a fragmented data collection setup on the technical side, or a lack of clarity over the departmental ownership of data.
The launch of the Discovering Online Collections report is imminent. We've examined data from 50 international museums and galleries to find out what works (and what doesn't). Join the live session here: onefurther.com/discovering-on…
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