Mexico’s urban landscape has been defined by the colorful signs on the walls of its food stalls. They often emphasized the absurd: a turtle that was somehow also a sandwich, smiling pigs roasting over a fire. The whole idea was to stand out. nytimes.com/interactive/20…
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“It could be a shrimp that looks very elegant, but at the same time mischievous, inviting people to eat seafood,” said Martín Hernández, a sign-maker. A torta, a sandwich, isn't just a torta. It's a “super torta”, a “delicious torta”, or even “locura de torta” — TORTA MADNESS.