Brush Off Makeup Brush Cleanser @Mua4brushoff
Brush Off was developed in 1992 so that makeup artists, in specialty department stores, could conveniently clean their makeup brushes at the makeup counters. brushoff.com South Dennis, MA United States Joined October 2022-
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#BrushOffCore The concepts "In Retail Packaging" vs "Not in Retail Packaging" We realized that even though we had one product, it had two purposes, as a supply or "tool of the trade" by the makeup artist or for sale at retail. We learned that the purpose dictated how it…
#BrushOffCore How we chose to distribute Brush Off. After a year and a half or so, we decided to sell directly to our customers and not use the traditional large national distributor. It gave us an opportunity to hear directly from our customer and continue to learn how our…
As covered in our timeline, it took approximately three years to go from learning about a whole new industry to developing a core approach to how we wanted to build our business. Look for the #BushOffCore to find our posts which go into more depth. Hopefully, you will find…
We are the first to recognize that Brush Off is not a household name. An analogy for our growth might be like the headwaters of a mountain stream, appearing out of nowhere, to find its' place in the beauty industry. If you are not familiar with us, we hope you will join us and…
How an early learning curve, while embarrassing and painful at the time, caused us to upgrade a key component. In our first year, and based on our experience with sampling prior to launching Brush Off, we thought it might be a good idea to send out 4 oz samples to a bunch of…
The purpose of this first image is to show you how we ship our Brush Off 16 oz Refills. These caps have a fancy technical name, but we refer to them simply as solid caps with liners. They make it possible to ship safely and without spillage. The next image shows what we call…
This anecdote led us to realize that we needed to come up with retail packaging or a box to assist in merchandizing of Brush Off. Brush Off's reputation grew fairly quickly as account execs or corporate execs would hear about Brush Off and began to order it for their lines or…
The first year or year and a half, to be honest, we had no idea how to market our makeup brush cleanser. I had worked with one specialty department chain, but knew very little about the others. Also, my first inclination was to go with sales reps. My experience prior to…
These two images have danced together on our bottle since Brush Off Makeup Brush Cleanser was introduced in 1992. Although Brush Off is not a household name, it has been used by tens of thousands if not hundreds of thousands of makeup artists over the years. We have a niche…
Regarding the design of the bottle, I received some great advice from a friend who was an accomplished artist. She came up with the name, selected the colors for their warmth and created the artwork. I admit my temptation was to focus on the selection of a fancy bottle. Her…
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Seal the deal with this silky smooth, lightweight loose setting powder.✨ The Soft Focus Setting Powder minimizes the appearance of pores, lines and wrinkles. This beautifully blurring powder mattifies and sets makeup for longer wear. 🤍 Shop now at bit.ly/3IO3Ckl 💋
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