MeasuringU @MeasuringU
User Experience Research & Software. Tweets by Jeff Sauro, Jim Lewis & MeasuringU Team: Authors of Quantifying the User Experience + 8 Other UX Books. measuringu.com Denver, CO US Joined January 2010-
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Seven Ways to Make #Survey Questions Clearer. measuringu.com/clearer-questi…
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Should All Graphs Start at 0? measuringu.com/graph-zero/
Can the UX-Lite Measure Tech Adoption? measuringu.com/effect-of-perc…
Does including images in a card sort decrease sorting time, increase sorting time, or make no difference? measuringu.com/do-images-make…
If an average score on a seven-point rating scale is 5.2, is that good? How can you know, and how might you transform it to a number that’s easier for nontechnical people to understand? measuringu.com/types-of-100-p…
For applications that use synthetic speech, the quality of that speech can dramatically affect the #UserExperience. Read about the evolution of the Mean Opinion Scale as a standardized questionnaire for the assessment of the quality of synthetic speech. measuringu.com/evolution-of-m…
Using the TAC-10 for Screening and Data Cleaning. bit.ly/4x3SMP8
#Survey questions can be classified into four content types: attributes, self-reported behaviors, abilities, and thoughts/sentiments. measuringu.com/four-types-of-…
On the most common satisfaction scales, the literature provides mixed results on which type of satisfaction scale is “best,” and some suggest using multiple measures. measuringu.com/csat-scales
After remaining unchanged for two decades, ISO 9241-11:1998 was withdrawn and replaced with ISO 9241-11:2018, thirty years after its first draft. measuringu.com/iso-9241/
Clustering Technique: Factor Analysis identifies groups of variables to build standardized questionnaires. measuringu.com/identify-clust…
When planning a task-based unmoderated #usability study, how much time should you allocate for participants to complete their tasks? measuringu.com/how-long-are-t…
After reanalyzing data from an experiment that varied the number of response items in agreement items from 3 to 11, we found evidence of a ceiling effect for items with fewer than 7 points. measuringu.com/do-people-use-…
What Happens When You Test a Mobile Prototype on Desktops? measuringu.com/ratings-of-a-m…
From magical amulets to magic squares, Latin and Greco-Latin designs have inspired branches of mathematics and innovations in the design of experiments that are relevant to modern #UX researchers. measuringu.com/latin-and-grec…
AI products like ChatGPT and Gemini can add value to #UX reviews of videos from #usability tests, but they are more like junior researchers, whose actions and conclusions require expert human oversight. bit.ly/4uBkjWw
To improve participant recall in surveys and interviews, pay attention to the reference period for time-sensitive questions—the shorter the better. measuringu.com/six-ways-to-im…
Incorporating Clutter in the SUPR-Q Measurement Framework. measuringu.com/incorporating-…
HEART can be seen as a manifestation of the Technology Acceptance Model, itself an extension of the Theory of Reasoned Action. measuringu.com/heart-framewor…
Is that new technology worth the investment? The Technology Acceptance Model was developed to help predict adoption. measuringu.com/tam/
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