Matthew Whyatt @MatthewWhyatt
Helping Software and Technology Businesses Sell More to the Right People. Strategy | Sales | Marketing | Speaker | Investor techtorque.com.au South East Queensland Joined April 2010-
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Like and comment "first-time buyer" if this is the gap you've been trying to name 👇
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If you've watched a good call and a strong potential deal go cold, you already know what I'm describing.
Sellers are seeing dozens of deals. Buyers have never seen one.
What's your number? Not the one on the slide. The real one. The pipeline confidence figure you'd whisper if nobody was writing it down. Drop it in the comments. I'll go first: 34%. Like and share if this one landed.
If your marketing team can tell you their lead number to two decimals but can't tell you their pipeline confidence, you don't have a measurement problem. You have an ACCOUNTABILITY problem dressed up as a dashboard.
34%. That's my pipeline confidence. On leads I'm sitting at 85%. On MQLs maybe 90%. On pipeline that actually converts to revenue... 34%. And I think most marketers, if they were honest, would land somewhere close to that.
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