Eric Siano @MOPSguy
Marketing and digital marketing . All opinions my own. #digital #marketing #marketingoperations blueleopardllc.com Hilton Head Island, SC Joined September 2009-
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Growth doesn’t always require more spending, it requires smarter allocation of existing resources. Interview with Priscilla McKinney @LittleBirdMomma. digitaltransformationsuccess.com/episode/digita…
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Multi touch attribution is dying. Stop chasing click credit and start measuring what marketing actually causes. It’s time to move on from multi-touch attribution | MarTech martech.org/its-time-to-mo…
Very interesting read... I enjoyed this: 'When AI Fact-Checking Gets the Facts Backward' shellypalmer.com/2026/01/when-a… via @ShellyPalmer
It is funny... because it is true. Marketing Metrics and Technoplasmosis marketoonist.com/2026/01/market…
Focusing marketing efforts on fewer channels drives better results, clearer brand messaging, and greater efficiency for teams. blueleopardllc.com/the-strategic-… #MarketingFocus #MarketingStrategy #MarketingEfficiency #MarketingResults #MarketingLeadership #MarketingSimplified
Great brands function as customer promises delivered consistently across every business touchpoint, extending far beyond logos and visual design elements. blueleopardllc.com/beyond-logos-w… #marketing #branding #marketingstrategy #brandtrust #brandconsistency #brandpromise #brandbuilding
AI is everywhere in marketing now, but so are questions about quality and authenticity. Are we hitting a turning point? #Marketing #AI Marketers’ Perceptions of AI Are Shifting As Their Usage Grows marketingcharts.com/cross-media-an…
How conformity bias and social proof boost conversions. Proven tactics, real examples, and ethical strategies for B2B and B2C marketers. blueleopardllc.com/harnessing-con… #MarketingPsychology #SocialProof #B2BMarketing #B2Cmarketing #ConversionOptimization #MarketingStrategy
2026 Marketing budgeting blog post blueleopardllc.com/marketing-budg…
Found this arricle interesting... 1. getting defensive erodes growth 2. protecting dominance erdoes innovation #Marketing #Growth The hidden cost of playing defense in marketing | MarTech martech.org/the-hidden-cos…
Was one of three panelists at Growthsutra's "202X Vision: Selling to the Global C-Suite" session on April 17th. Unpacked the fast tracks, hard truths, and bold wins of modern enterprise selling. See the replay at: youtube.com/watch?v=HCHz6S… #Growthsutra #GlobalCSuite
How to make a CMO Board presentations more effective and impactful. blueleopardllc.com/bridging-the-g… #CMO #Marketing #boardpresentation
Turn your customers into heroes with brand storytelling! The Power of Brand Storytelling, shares a simple framework to connect emotionally and boost loyalty. Check it out! #BrandStorytelling #Marketing blueleopardllc.com/the-power-of-b…
GTM in 2025: Forget the hype—focus on your customers. 20 yrs in the game taught me to listen, align, & adapt. Be where they scroll, price smart, & keep it real. Blog’s got the details! blueleopardllc.com/go-to-market-s…
Just wrapped up mentoring at the Beaufort Digital Corridor techstars Startup Weekend. Inspired by the innovation, passion, and energy from participants. Loved seeing them d build business models in just days. #StartupWeekendBeaufort #Techstars #Entrepreneurship #SWBFT
Brand Storytelling cartoon via @tomfishburne marketoonist.com/2024/07/corpor… #marketoon
Thunderbird at ASU ranked No. 1 by QS International Trade Rankings for second consecutive year news.asu.edu/20240626-busin…
BCG | Geopolitical Risk Is Rising. Here’s How CEOs Can Prepare. on.bcg.com/3ytIXQW via @BCG
YouTube intrigues me because of the ability to target, search engine discoverability, relative low costs and influence on purchase decisions. #socialmedia #ROI YouTube’s Profile on the Rise Among Social Media Marketers marketingcharts.com/digital/social…
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