Pierre Lessard @LessardisMore

Everyone thinks AI is the cheat code. “Now I can do 10x the work… so I’ll make 10x the money.” Sounds logical. Feels right. Completely wrong. Because what actually happens is you start producing at a level you’ve never produced before. More content. More funnels. More emails. More ideas. More everything. You feel productive as hell. Like you finally unlocked something. But then the numbers don’t move. And that’s when it hits you. The problem was never your output. It was your aim.

How much should you pay your closers? Whatever it takes. But here’s where people screw this up… There’s a flood of kids out there talking about “I need to make $30K/month” …who can’t close their way out of a paper bag. So no, paying more doesn’t magically get you killers. It just gets you more expensive problems if you don’t know how to vet. That’s the part nobody wants to deal with. Because real closers don’t apply like normal candidates. And the ones who talk the biggest are usually the weakest on the call. So now you’ve got two options: Underpay → get low effort, low skill, low results. Overpay the wrong person → burn cash and time. Neither works. The game is simple: Pay what it takes to the right person. And be ruthless about who that is. Because once you have someone who can actually close… 5% more commission is nothing. 10% more is nothing. They’ll make you multiples of it back. But if you get the wrong person? Doesn’t matter what you pay. You’re dead either way.

🔥 Your Closer Lost The Sale WAY Before The Objection. If your sales manager or sales training is having Closers practice objection handling, everybody is missing the point. Time to rethink your approach?... share some calls I will tell you who needs to be fired.

Do your Closers think You/Your Sales Manager are full of shit? On High Ticket SOMEONE needs to lead from the front, always! If your or a Sales Manager can't come in and beat the floor, save deals and inspire, your going to keep having bad months. Reach out if you want this fixed. #BusinessGrowth #SalesStrategy #LeadFromTheFront

Could your High Ticket Offer Use This Kind of Help? If your Closers keep failing maybe it's time to look at the setup? Jeremy Gartner, Ph.D., MBA The Wharton School • Aerospace Engineering • 7-Figure Founder - had this to say about our work together.

You think your show-up rate is the problem, right? The way you’re trying to fix it is actually killing your own authority before the call even starts. The second someone opts in, you hit them with voicemail drops, texts, emails, reminders, countdowns, all of it. By the time the call happens, they don’t see you as an expert. They see you as someone who needs them. And once that frame is set, the deal is already dead. Nobody respects the guy who chases. Nobody buys from the guy who looks like he needs the sale more than they need the outcome. I’ve listened to enough sales calls to see the pattern. Prospects show up already annoyed, already irritated, already skeptical. Not because of the offer, but because of how they were handled before the call even started. You think you’re increasing show-up rates, but what you’re actually doing is destroying status. And without status, your closer is walking into a losing game. If your system needs 15 automated touches just to get someone on a call, that’s not a follow-up problem. That’s a positioning problem. Real experts don’t chase. Leaders don’t chase. They set the frame so showing up feels like the opportunity. Watch the video, then ask yourself one question. Do your prospects feel lucky to be on that call, or do you look like you’re begging them to show up?

High Ticket Offer Just Have Another Bad Month? Closers are burning the fuel needed for the sale! Tension is your secret weapon! It creates the urgency for change and helps seal the deal. Don’t shy away from it train them to embrace it! Challenge your prospects to dive deeper. Ready to up your game? Let’s chat! 💬 #SalesSuccess #TensionStrategy #ClosingDeals #EntrepreneurMindset #SalesCoaching

Check out my latest article: They’re still doing $1M/month. That’s why they won’t fix what’s broken. Until it’s too late. linkedin.com/pulse/theyre-s… via @LinkedIn

When a high-ticket offer stalls, everyone has a different answer. Your ad agency blames the closers. Your sales trainer blames the leads. Your closers blame the offer. So you start replacing pieces… New ads. New closers. New scripts. But nothing actually fixes the problem. Because no one diagnosed what’s broken. I will personally review your funnel and listen to sales calls and tell you exactly where the problem is: Offer Closer or Leads. DM me “Audit.”

Great closers quit bad offers. That’s not a talent problem. It’s what happens when the offer works just enough to look promising… but not enough to actually scale. So founders cycle through closers. First one “wasn’t hungry enough.” Second one “couldn’t handle objections.” Third one “just didn’t have the killer instinct.” But great closers are simple animals. They follow momentum. If the offer converts, they stay. If it doesn’t, they leave. Before you hire your next closer, get an audit. I will personally listen to their calls and tell you if it was them, the offer or the leads. If it was really a training problem I will create what you need to fix it.

When founders hit a plateau they usually fire the closer. Then they hire a new closer. Then another. Three closers later the conversion rate is still the same. Because the closer wasn’t the problem. It was the offer, the positioning, or the diagnosis. Most businesses don’t need a new closer. They need someone to figure out what’s actually broken. DM me “audit” if you want me to take a look.

Your ad agency blames the closers. Your closers blame the leads. Your sales trainer blames the script. And you’re stuck in the middle paying all of them. High-ticket offers rarely break because of one thing. They break because nobody is looking at the entire system.

The scariest part of an MRI isn’t the price. It’s the result. Because once you see the scan… you know the truth. Most founders try to fix symptoms. Funnels. Ads. Scripts. More leads. But until you diagnose the real problem, nothing changes. That’s the idea behind Offer Autopsy.

Your “advisors” have never closed a bunch of $20K deals on your offer. Why take their advice?

An entire industry obsessed with objection handling is like handing out helmets instead of teaching people how to drive.

Jeremy Gartner, Ph.D., MBA The Wharton School • 7-Figure Founder - vetting A-player Closers in high ticket, you need to train hard and fire fast.

There is a difference between being "un-philosophical" and being Anti-Theoretical. High-ticket founders are tired of "Thinking Partners" who want to drink coffee and discuss "Coherence." They want the person who can look at a spreadsheet and listen to call recordings and say: "Your conversions have tanked because your mechanism is dated. You're wasting your energy on 'clever' sales psychology, low ticket ascension and funnel tweaks to make up for the fact your market has moved on. Re-invent the mechanism and promise, or the business dies. Here is exactly how we do that." One is a therapy session. The other is Systems Architecture.

Check out my latest article: Mainstream sales training is tanking conversions on high-ticket offers in 2026. linkedin.com/pulse/mainstre… via @LinkedIn

Your business success is a lagging indicator of data accumulation and your growing competence.

𝗢𝗡𝗘 𝗥𝗘𝗙𝗘𝗥𝗥𝗔𝗟 𝗣𝗔𝗥𝗧𝗡𝗘𝗥. I’m looking for one person who is deeply connected to 𝗛𝗶𝗴𝗵 𝗧𝗶𝗰𝗸𝗲𝘁 𝗢𝗳𝗳𝗲𝗿 𝗢𝘄𝗻𝗲𝗿𝘀 running Book-A-Call funnels that wants to add $5k-10k$ per month in residuals to their cashflow.