Craig Agranoff @Lapp

TV Marketing Personality, Persuasion Marketing Consultant, Author of 3 Marketing Books & Adjunct Professor. My tweets are my own opinion. craigagranoff.com Boca Raton Joined December 2007

Tweets

74K
Followers

9K
Following

4K
Likes

18K

Craig Agranoff @Lapp

lessthan a minute ago

The next generation grew up connected to the entire world. Good luck convincing them to stay somewhere that offers less opportunity, less excitement, and fewer experiences than places they’ve already seen online.

0 0 0 0 0

View Details

Craig Agranoff @Lapp

12 hours ago

You can become incredibly skilled at running programs that nobody needs. Mastery of irrelevance is still irrelevance

0 0 1 12 0

View Details

Craig Agranoff @Lapp

a day ago

Every college graduation season, communities talk about keeping young people. Very few ask what young people actually want. Opportunity? Social life? Walkability? Career growth? Culture? Or are we assuming they should want what we want?

0 0 1 24 0

View Details

Craig Agranoff @Lapp

a day ago

@toddsaunders @girdley Reminds me of those restaurants that flourished for 30 years and they sell to someone and the business goes under.

0 0 0 24 0

View Details

Craig Agranoff @Lapp

2 days ago

I’ve watched struggling corridors try to market themselves endlessly online. But then you arrive and the experience feels neglected. Marketing can get someone there once. The physical environment determines whether they come back.

0 0 1 16 0

View Details

Craig Agranoff @Lapp

3 days ago

@KTG_CRE Been hoping they come to Pompano Beach, FL too!

0 0 1 30 0

View Details

Craig Agranoff @Lapp

3 days ago

An economic development director told me, “We have the best incentive package in the region and still can’t attract talent.” I asked what it feels like to walk from city hall to lunch. He laughed and said, “Honestly? Stressful.” There it was. The brain decides before the spreadsheet does.

0 0 2 187 0

View Details

Craig Agranoff @Lapp

4 days ago

One beautiful street can create more long-term economic momentum than 50 pages of strategic planning documents.

0 0 3 54 0

View Details

Craig Agranoff @Lapp

5 days ago

@DavidNLefkowitz Big fan of those! Not the soggy ones though! And let’s not forget their chocolate.

0 0 1 7 0

View Details

Craig Agranoff @Lapp

5 days ago

French fries originated in Belgium.

1 0 1 172 0

View Details

Craig Agranoff @Lapp

5 days ago

There are communities where residents drive past struggling local businesses to spend money at national chains 20 minutes away…then wonder why nothing local survives.

0 0 1 28 0

View Details

Craig Agranoff @Lapp

6 days ago

An ice cream store owner once told me: “I opened here because my wife loved walking this street.” That stuck with me. Not because it sounded poetic. Because it was economically important. Beauty drives behavior more than most cities are willing to admit.

0 0 1 24 0

View Details

Craig Agranoff @Lapp

a week ago

Some cities keep chasing billion-dollar projects while ignoring cracked sidewalks, ugly signage, dead landscaping, and deteriorating storefronts. Meanwhile those “small details” are shaping perception every day.

0 0 1 71 0

View Details

Craig Agranoff @Lapp

a week ago

Economic development agencies love spreadsheets. Meanwhile, human beings are making emotional decisions about places in under 10 seconds.

0 0 1 18 0

View Details

Craig Agranoff @Lapp

a week ago

If every surrounding district is improving except one, eventually you have to stop blaming outsiders and start examining internal leadership and culture.

0 0 1 13 0

View Details

Craig Agranoff @Lapp

a week ago

Infill development isn’t ruining your neighborhood. The four-decade-old building that hasn’t paid enough taxes to cover its own road maintenance is ruining your neighborhood.

0 0 1 22 0

View Details

Craig Agranoff @Lapp

a week ago

If a realtor’s strategy requires a future price reduction, it wasn’t a strategy.

0 0 1 30 0

View Details

Craig Agranoff @Lapp

a week ago

Most cities completely misunderstand Memorial Day from a civic standpoint. They market it like an event schedule instead of treating it like one of the few moments where a community is emotionally connected at the same time. People won’t remember the flyer. They won’t remember the politician’s speech. They’ll remember: The silence. The flags. The veteran standing alone. The child placing a flower. Strong places are built through shared emotional memory far more than branding campaigns. That’s the part most cities miss.

0 0 1 27 0

View Details

Craig Agranoff @Lapp

2 weeks ago

I’ve noticed something interesting: Thriving districts usually talk about possibilities. Declining districts talk almost exclusively about enemies. That mindset difference matters more than people think.