InfinityDirect @InfinityDirect
We are A CUSTOMER GROWTH COMPANY that uses DIRECT MARKETING. infinitydirect.com 10275 Wayzata Blvd., Suite 200 Joined February 2009-
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"Your message stands out because it’s not competing with hundreds of emails or endless social feeds." linkedin.com/pulse/your-dig… #directmarketing #directmail #retargeting #rdm
"The signals that predicted strong interest in 2024 may not be relevant in 2026." martech.org/signal-orchest… #directmarketing #attribution #data #model #decay
"Of all the elements I’ve studied in high-performing people and teams, curiosity is the one most consistently undervalued in organizational culture. We reward certainty." fastcompany.com/91542467/the-l… #directmarketing #leadership #curiosity
"Reduced budgets and efficient-mailing restrictions means saying goodbye to fancy die-cuts, spot gloss varnish and large, weird-shaped mailers." linkedin.com/pulse/doing-mo… #directmarketing #directmail #postage #format
People do not make home renovations, like remodeling a kitchen or replacing a roof impulsively. Those decisions form over time. linkedin.com/pulse/path-res… #directmarketing #directmail #homeimprovement
"What would the value of LiveRamp have become in two years? Certainly not higher – and maybe much lower." adweek.com/adweek-wire/if… #directmarketing #programmatic #addressable #digital #advertising
"We define geography based on past customer activity, profile the best customers (the ones we want to find more of) and apply models to refine and scale." linkedin.com/pulse/importan… #directmarketing #homeimprovement #audience #modeling #prospect #growth
In observance of Memorial Day, our office is closed today. Wishing everyone a safe and meaningful holiday.
AI overviews are changing the SEO game. What can you do about your organic web traffic trending down? blog.infinitydirect.com/the-changing-f… #directmarketing #seo #aeo #snippet #keywords
"As CTV scales and attracts a broader mix of advertisers, its value is less about availability and more about its ability to deliver precision, efficiency, and measurable outcomes." martech.org/digital-video-…
When you separate signal from noise, targeting improves. Messaging sharpens. Conversion stabilizes. linkedin.com/pulse/funnel-i… #directmarketing #directmail #customerjourney
We don’t just think about stages. We think about signals. linkedin.com/pulse/funnel-i… #directmarketing #directmail #mail #usps #customerjourney
"For now, at least, it looks the part. The ads manager bears a passing resemblance to Google’s own. Whether the functionality follows is another matter." modernretail.co/marketing/a-cl…
"Demand exists on a spectrum. Some demand is strong and ready. Some is weak and exploratory. Some is false." linkedin.com/pulse/all-dema… #directmarketing #directmail #conversion #leadgeneration
"The business case is proven, but operations haven't caught up." emarketer.com/content/market… #directmarketing #personalization #ai
Where should we invest to maximize return? In home improvement, that question gets more interesting.... linkedin.com/feed/update/ur… #directmarketing #directmail #homeimprovement #leads #leadflow
"Good modeling goes deeper than basic demos or generic lookalikes." blog.infinitydirect.com/most-direct-ma… #directmarketing #direct #mail #directmailmonday
"Unless a buyer has a moment where they realize they’re uncomfortable, they won’t change." martech.org/marketing-that… #directmarketing #opinion #marketing
Direct mail didn’t die. It changed. Evolved. Just like any business, solutions evolve or die. blog.infinitydirect.com/direct-mail-is… #directmarketing #directmail #mail
Adoption of dark mode is now at 82% for smartphone users and 86% for professional desktop users. If you're approving email tests in light mode, you'll be left in the dark. emailonacid.com/blog/article/e… #directmarketing #email #marketing #design #darkmode
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