Hotspex @Hotspex
Hotspex is a “new rules” insights, innovation and technology leader focused on applying emotional science to driving buying behavior & relationships with brands hotspex.com Toronto, Canada Joined June 2011-
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How can advertisers maximize the relevance and impact of their #advertising efforts? Learn the revolutionary tactics that modern advertisers are currently practicing. hotspexmedia.com/newsroom/conte…
There are many tactics to guide prospective customers to the best product for them, but when we tether our projects to the complex system of human emotion, advertisers can influence consumers when it matters most. hotspexmedia.com/newsroom/emoti…
If you care about the future of market research, here is the most important survey of the year. Thank you for supporting our industry and the Hotspex family by celebrating insights innovation! bit.ly/hsx-grit-2021-…
Leveraging artificial intelligence systems specializing in emotional comprehension and expression, Reticle allows advertisers to maximize brand-building impact and make their media dollars work harder. reticleai.com/post/making-ad…
#QR codes: A thing of the past or a steppingstone in media buying technology? Rediscover the potential of the new and improved Quick Response code. hotspexmedia.com/newsroom/an-od…
Attribution models give you more control over how much credit each ad interaction receives for your conversions. Find out how you can sustain and advance your revenue while respecting consumer's preferences for privacy. hotspexmedia.com/newsroom/the-i…
As the length of time spent on connected devices increases, partnered with the indisputable explosion in CTV viewership, now is the time to consider how CTV advertising can boost existing TV strategies. Learn more at: hotspexmedia.com/newsroom/tune-…
With the ability to transform your #Instagram profile into a virtual storefront, driving online sales has never been easier. Learn the ins-and-outs at: hotspexmedia.com/newsroom/how-t…
What in the world does #Debugging mean? How can you ensure your code functions as intended? Learn the not-so-secret secrets about the mystical process of debugging at: hotspexmedia.com/newsroom/the-p…
Can visualization improve functionality when designing a tool or a system? Learn the vital components of creation and planning at: hotspexmedia.com/newsroom/suppl…
The opportunity to opt-out of in-app advertising is expanding, but what does this mean for the future of mobile app marketing? Learn more: hotspexmedia.com/newsroom/apple…
The Neural Network is one of the best representations of transferring the learning of humans to machines, the baseline of all models holds the same idea. Explore the complexities of deep learning and time-based #neuralnetworks at: hotspexmedia.com/newsroom/under…
Discover the origin of the #StopHateForProfit movement, how it affects advertisers and the boycott's overall impact on the social media giant at: hotspexmedia.com/newsroom/faceb…
Marketers have been using demographic data as a proxy for years, but demographics can’t answer the one question that matters: What are potential audiences looking for and how can we reach them at the exact moment that matters the most? hotspexmedia.com/newsroom/micro…
Insights Innovation matters more than ever to drive brand, market share, and profit growth during these turbulent times. Here are some of the ways we are innovating the market research industry: linkedin.com/pulse/10-ways-… #mrx #insights #newmr #marketresearch #marketing
Discover the advantages of running a Google App campaign adjacent to where your app currently falls within its lifecycle. Learn insights on behaviour and usage and learn how you can influence in-app conversions at: hotspexmedia.com/newsroom/the-m…
If you’re a local or online business owner, a digital marketer, or just looking for something new to put on your resumé, the Google Ads certification can benefit everyone. Learn how: hotspexmedia.com/newsroom/the-b…
The three principles every marketer needs to know. Learn how to uphold brand distinctiveness through coherent and original brand communications during this critical time. hotspexmedia.com/newsroom/stand…
Campaign managers do it all, but they don’t have to! Learn how you can utilize AI to simplify ad operations and provide deeper insights around audience breakdown, interaction patterns, and creative preference in the world of Automated Bidding. hotspexmedia.com/newsroom/ai-ba…
Be one of the firsts to take advantage of advertising on Pinterest! Promote products to reach more Pinners, explore the new metrics that give retailers more control, and take action to include Pinterest as part of your next media plan. Learn more: hotspexmedia.com/newsroom/adver…
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