Hoot Design Company @HootDesignCo

Collaborating with change-makers keeps us focused and fulfilled. Read our latest case study for the story of how we helped an online fundraiser reach its lofty goal of raising $2 million dollars in one month–moving the community in more ways than one.

The shift from in-person to virtual and hybrid work is not surprising, but it can still be daunting. This is especially true when we realize that we must work harder to keep employees engaged and connected in an online work environment. While challenging, balancing flexibility...

Meet Alexis! She's a Brand Manager at Hoot, and her ability to clearly communicate makes her the perfect person to work with clients one-on-one. She is strong, funny, and has a smile that lights up the entire office. Her joy is contagious, and she makes work fun. Outside the o...

Intangible assets, which have no physical embodiment and are difficult to quantify the financial value of, account for 90% of the S&P 500’s total assets, meaning they have become the bedrock of most companies' value. Today, branding, a type of intangible asset, is more importa...

Meet our Creative Director, Bri! Her sharp eye for design guides the creative process as she narrows in on the best visual direction for a brand. Her witty disposition and gentle honesty are greatly appreciated by coworkers and clients. At home, she continues to hone her art s...

Your Employer Value Proposition (EVP), Employer Brand, and Internal Culture should work together. Why? Because when they align, you create a synergistic and joyful workplace for you and your employees. If you aren’t sure where to start with this, our Brand Guide Methodology ca...

Our four-step Brand Being Method often reveals new, innovative directions for a brand. For Liquid, this involved a name change. Once All Hair Academy, Liquid Hair Institute told a fresher story about the value of salon ownership and business profitability. As we reconstructed ...

Visuals tell a story. For Liquid, this story is one of entrepreneurship, success, and a desire to help others in their journeys. Liquid is not about keeping people out. It's about inviting people into the world of business-building. We leveraged these themes by using our Brand...

Liquid Hair Institute is not just an ordinary educational training company; it’s a transformative platform dedicated to supporting salon owners in mastering the core principles of business profitability. The idea behind the brand is to promote entrepreneurship with confidence....

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What makes up a successful brand? Over the years, we have built a four-step process that transforms brands from detached chaos to aligned synergy. Brand Heart clarifies your vision, purpose, and values. Positioning provides a toolkit to translate your Brand Heart into resonant...

An increasingly online world is bringing branding to the forefront of people’s minds. Alignment between ideas and execution is key to attracting and maintaining the right clients. We see this only increasing throughout 2024. Our Brand Being Method bridges the gap between you a...

Happy New Year! We are feeling motivated to kick off this year. If you’re feeling similarly and want to level up your brand, our Brand Being Method is a great place to start. A four-step process, the Brand Being Method is made up of Brand Heart, Positioning, Personality, and I...

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It’s day 12 of Hootlidays, which means this is our last giveaway of the season. We’re ending with some Buddy the Elf energy and going all out by giving away our entire Brand Being Method Workbook. This is the inside scoop on our entire brand process. Check it out on our webs...

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Day 11 of Hootlidays is here with a free End of Year Values-Based Review Template. Make checking in with your team meaningful as you end the year by determining growth based on values rather than performance alone. Download the End of Year Values-Based Review Template for free...

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It’s day 10 of Hootlidays, and we bring an exciting gift to you. We’re giving away our Campaign Presentation Template. This template is structured and organized to help you create a visually appealing and informative presentation to communicate details about a marketing or adv...

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On the ninth day of Hootlidays, the Hoot team gives to you our Marketing Spend Worksheet. If you’re wondering how much you should be spending on marketing and how to allocate your spend, this worksheet is for you. The Marketing Spend Worksheet is available for download on our ...

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Day eight of Hootlidays brings a gift to all you brand or project managers out there. Our Client Scorecard Template is a tool to help you evaluate client relationships month over month, keep track of feedback, and analyze profitability. You can get the Client Scorecard Templat...

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It’s day seven of Hootlidays and we’re excited to give you our Audience Identification Template. If you’re struggling to know who your audience is and how to meet them where they are, these questions will set you in the right direction. Check out our Audience Identification Te...

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On the sixth day of Hootlidays, our team gives to you a custom series of Festive Phone Wallpapers. Save these to your phone and enjoy them all season long. Download your favorite festive wallpaper at the link in our bio!

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Day five of Hootlidays is here and we’re giving you a Voice Slider Template. Fill out this chart to see where your brand voice falls in categories of warm versus reserved, informative versus conversational, and more. Check out the Voice Slider Template on our website!

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