GreyBASE @GreyBASE
Brand, Activation, Shopper & Experiential Marketing agency, part of GREY Global and GREY London greyshopper.co.uk 77 Hatton Garden, London Joined January 2009-
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Loving this work by our pals over at @greygroupmy - Tesco: The Unforgettable Bag thedrum.com/creative-works… via @TheDrum
"The British high street is not dead" - staff trained by the National Theatre, experience desks and discovery rooms - How John Lewis Plans To Buck The Retail Apocalypse: vogue.co.uk/article/john-l…
Eagerly anticipated 'shoppable posts' to be launched on UK Instagram, making online shopping even quicker and easier. M&S are among one of the few brands to have trialled the new feature marketingweek.com/2018/03/20/ins…
2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…
"If you own the interface, you own the customer. If you own the customer you own the data. If you own the data, you own the future”. Customers are increasingly becoming loyal to service over brands. How should brands respond? - bit.ly/2Fmz472 via @campaignmag
Morning! We’re now on Insta - give us a follow over at instagram.com/greyshopperldn/
In the UK, Amazon accounts for 39% of all online spend and in the US, 57% #commerce2020
Amazon is reportedly in talks with American banking giant JPMorgan Chase to discuss a partnership which could see the retailer offer bank accounts to customers >> retailgazette.co.uk/blog/2018/03/a…
Retailers are struggling but Amazon is not to blame marketingweek.com/2018/03/06/gre…
@RobWheatley273 @Retailbarcode “alternative biodegradable packing” - read more here: theguardian.com/environment/20…
Big news this week, as Dutch supermarket Ekoplaza opened the world’s first #plasticfree aisle. Shoppers in the Amsterdam store can choose from over 700 different goods that don’t use any plastic at all, with each product bearing a “plastic free” mark
UK supermarkets report surge in sales of vegan food theguardian.com/lifeandstyle/2…
👊 @TheDrum @seb_joseph @Grey_Shopper
Today, Grey becomes Valenstein&Fatt. We've done what our founders couldn't: put their names on our door. Here's why: valensteinandfatt.com
Yesterday we all took a trip back in time to help raise money for @The_Wayback_ - some very strong looks in the office #WaybackWednesday
It's been brilliant having those clever chaps from @GoogleUK in the office today
We have Google in the house today talking all sorts of fantastic things. Might be a live stream or two. 😜
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3K Followers 473 Following Famously Effective since 1917, Grey Group ranks amongst the largest global communications companies today. Our parent company is WPP.














