GreyBASE @GreyBASE

Brand, Activation, Shopper & Experiential Marketing agency, part of GREY Global and GREY London greyshopper.co.uk 77 Hatton Garden, London Joined January 2009

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GreyBASE @GreyBASE

8 years ago

Loving this work by our pals over at @greygroupmy - Tesco: The Unforgettable Bag thedrum.com/creative-works… via @TheDrum

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GreyBASE @GreyBASE

8 years ago

"The British high street is not dead" - staff trained by the National Theatre, experience desks and discovery rooms - How John Lewis Plans To Buck The Retail Apocalypse: vogue.co.uk/article/john-l…

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Eagerly anticipated 'shoppable posts' to be launched on UK Instagram, making online shopping even quicker and easier. M&S are among one of the few brands to have trialled the new feature marketingweek.com/2018/03/20/ins…

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GreyBASE @GreyBASE

8 years ago

2018's already seen #MeToo& #TimesUp & now brands are activating around #IWD to #PressForProgress; but amongst public backlash brands increasingly have to tread carefully to avoid accusations of ‘bandwagoning’ or insincerity through 'empty' stunts. More: fortune.com/2018/03/08/int…

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GreyBASE @GreyBASE

8 years ago

"If you own the interface, you own the customer. If you own the customer you own the data. If you own the data, you own the future”. Customers are increasingly becoming loyal to service over brands. How should brands respond? - bit.ly/2Fmz472 via @campaignmag

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GreyBASE @GreyBASE

8 years ago

Morning! We’re now on Insta - give us a follow over at instagram.com/greyshopperldn/

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CampaignTechUK @CampaignTechUK

8 years ago

In the UK, Amazon accounts for 39% of all online spend and in the US, 57% #commerce2020

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Retail Gazette @retailgazette

8 years ago

Amazon is reportedly in talks with American banking giant JPMorgan Chase to discuss a partnership which could see the retailer offer bank accounts to customers >> retailgazette.co.uk/blog/2018/03/a…

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GreyBASE @GreyBASE

8 years ago

Retailers are struggling but Amazon is not to blame marketingweek.com/2018/03/06/gre…

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GreyBASE @GreyBASE

8 years ago

@RobWheatley273 @Retailbarcode “alternative biodegradable packing” - read more here: theguardian.com/environment/20…

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GreyBASE @GreyBASE

8 years ago

Big news this week, as Dutch supermarket Ekoplaza opened the world’s first #plasticfree aisle. Shoppers in the Amsterdam store can choose from over 700 different goods that don’t use any plastic at all, with each product bearing a “plastic free” mark