Gregory J Melanson @GregMelanson
I'm a filmmaker, developing my first feature film and helping businesses with storytelling. Founder at Storylance, Inc | Screenwriter & Film Director Storylance.com Vancouver BC Joined September 2010-
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This is the real purpose and power of storytelling.
Every company has a core "reason for being," which is deeper and more emotional than just the product they sell. That reason can be traced back to the original inspiration behind the company. When you create a direct connection from that initial spark to the content and messaging you share with your audience, you're allowing them to feel the true essence of what you offer. No amount of data or analytics can match the power of simply telling the truth at its most authentic level.
Your ideas are not random or accidental, it is the universe trying to birth something through you.
@iamjustincscott I've been following you and you're really doing fantastic work. Very clear, concise and tuned into the core truth of why we are here. I salute you.
@jackmoses0 I haven't used an alarm clock in years. Once you get into a rhythm you'll generally know within 20 or 30 minutes exactly when you'll wake up every morning.
In real life people are rarely authentic. Storytelling is when we feel permission to say what we really mean. The fictional narrative on top is simply the trojan horse. ----------------- Follow @GregMelanson for more insights on story at the deepest level.
3) There is more truth in stories than anywhere else in the world. This might seem like a paradox, but storytelling is a vessel for deep, universal truth. We would never be inspired to share a story of this wasn't the case.
As long as we exist, storytelling will be our most powerful communication tool. Here are 3 reasons why:
Story is the language from which we creatively express that authenticity. The result is a profound resonance in the market, timeless clarity for your brand, and engagement beyond what most think is possible.
Our mission at Storylance is to help businesses discover that, just like people, their most raw and authentic self is their most powerful asset in the market.
We are sharper than ever at identifying when we’re being ‘sold to’. To the point where it’s becoming intolerable. Yet, most marketing remains insincere, carefully fabricated sales pitching based on outdated systems of trends, metrics and data.
Story opens the valve for communication at the highest level – beyond words, even beyond thought.
15 secret websites powered by AI to finish hours of work in seconds (Don't lose them):
Humans are natural storytellers, not information sharers. Story opens the valve for communication at the highest level – beyond words, even beyond thought.
A company that sits firmly in their truth cannot be denied. Your story is the creative translation of that truth.
Instead their attention is on the stallion — the one who projects an abundance of inherent value and sturdiness. Their energy is irresistibly potent, and you can’t ignore them.
Your story is not only the heroic tale that represents your brand -- It is your entire essence. It’s the emotional jolt people get when they think of you.
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