Getting to Market 🚀 @Getting2Market

Episode 13 of @Getting2Market is live! 🚀 @jesuisjuju from @loom and I go deep on: 1️⃣ Loom’s new pricing and packaging 2️⃣ How to find your upgrade levers 3️⃣ Why communication is so important 4️⃣ How to think about customer segmentation Check it out 👇 spoti.fi/3bGZfIF

Episode 12 of @Getting2Market is live! @YannickKpodar from @PayFit drops knowledge on: 1️⃣ Making his way into PMM from Sales 2️⃣ Getting cross-functional alignment 3️⃣ Why a launch is a company wide effort 4️⃣ And more Check it out 👇 spoti.fi/3nr0lKS

Episode 11 of @Getting2Market is live! @mkobach from @fast drops knowledge on: 1️⃣ The launch of Fast one-click checkout 2️⃣ Why building in public is so important 3️⃣ How to generate buzz way before you launch 4️⃣ And more Check it out 👇 spoti.fi/2KyRKsb

It was a blast to be on the other side of the mic! Great to chop it up @pmmcody! Thanks fo having me.

Cody Bernard @pmmcody

6 years ago

Episode 10 of @Getting2Market is live! @Marcus_Andrews from @HubSpot drops knowledge on: 1️⃣ The launch of Marketing Hub Enterprise 2️⃣ The role of narrative design in your launch 3️⃣ Why every PMM team needs a program manager 4️⃣ And more Check it out 👇 spoti.fi/37oRO6l

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Episode 10 of @Getting2Market is live! @Marcus_Andrews from @HubSpot drops knowledge on: 1️⃣ The launch of Marketing Hub Enterprise 2️⃣ The role of narrative design in your launch 3️⃣ Why every PMM team needs a program manager 4️⃣ And more Check it out 👇 spoti.fi/37oRO6l

Episode #9 of @Getting2Market just dropped! I interviewed @priyankasrini from @GainsightHQ and we went deep on: 1️⃣ Gainsight’s Revenue Optimization product 2️⃣ Staying close to the customer 3️⃣ Getting tight with product 4️⃣ And more Give it a listen 👇 spoti.fi/345GpGq

Episode #8 of @Getting2Market just dropped! I interviewed @davidtibbies from @NotionHQ and we went deep on: 1️⃣ One of their most complex launches to date 2️⃣ The importance of social proof 3️⃣ Developing new use cases 4️⃣ And more Give it a listen 👇 spoti.fi/3gd0aks

No new episode of @Getting2Market this week because, like, family friends and giving thanks are way more important. BUT next week we droppin TWO big episodes 👀 Happy Thanksgiving! 🦃

Episode #7 of @Getting2Market just dropped! 🚀 I sat down with Lauren Barraco from @sendosohq and we went deep on: 1️⃣ Sendoso's integration with Cameo 2️⃣ Working with integration partners 3️⃣ Selecting talent for their launch video Give it a listen 👇 spoti.fi/2UHI4Ns

Sometimes you can get TOO CLOSE (🔥 song btw) to your product. Check out how Shikha from @SlackHQ keeps herself honest when testing new ideas with their users. 👇👇👇

Episode #6 of @Getting2Market just dropped! 🚀 I sat down with Shikha Kaiwar from @SlackHQ and we went deep on: 1️⃣ The launch of Slack's trial motion 2️⃣ Product led growth 3️⃣ The role of a growth PMM 4️⃣ And more Give it a listen 👇 spoti.fi/3eQez5p

Took a two week hiatus from @Getting2Market because let's be real, there were bigger going things in this world. But next week, we're back. Including an insane lineup of episodes with 👇 @SlackHQ @HubSpot @NotionHQ @sendosohq @GainsightHQ @fast 🔥🔥🔥🔥🔥

Episode #5 of @Getting2Market just dropped! 🚀 I sat down with @Andrew4Forbes from @Zendesk and we went deep on: 1️⃣ Knowing your customer 2️⃣ Info needed to set up internal teams for success 3️⃣ Setting launch goals 4️⃣ And more Give it a listen 👇 spoti.fi/3m9SGjQ

Marketers love to measure everything. But what happens if the data isn't on your side 👀 @Zendesk's Andrew Forbes let me in on how his team is able to adjust their GTM plan if/when the time comes. Find out how tomorrow in episode #5 of @Getting2Market

Episode #4 of @Getting2Market just dropped! I sat down with @_TomBennett from @Bullhorn and we went deep on: 1️⃣ Collecting product feedback 2️⃣ Prioritizing new features 3️⃣ Building roadmaps 4️⃣ Setting up internal teams for success Give it a listen 👇 spoti.fi/2SVW7Ox

My face when @_TomBennett told me Bullhorn had 3,600 feature requests in 2019 😂 So how does he bring all of that to market? Tune in to Episode 4 tomorrow to find out 🚀

This is what it’s about and makes it all worth it! 💙 @Getting2Market

Episode #3 of @Getting2Market just dropped! I sat down with Stephen Farnsworth from @outreach_io and we went deep on: 1️⃣ Outreach Galaxy 2️⃣ Tight timelines 3️⃣ Launch events 4️⃣ Work back plans Give it a listen 👇 spoti.fi/3jKNP86

What’s Stephen’s advice for someone running their next launch? It’s not what you think 👇 Tune in Thursday for another episode of @Getting2Market

The one constant in every product launch 👇