Kevin Marshall @FutureAdTech
Digital advertising technical manager, thought leader and Ad Tech guru futureadtech.com London Joined September 2014-
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Buyer Cloud gives agencies more control, more transparency, and more flexibility in programmatic buying. Watch how @FreeWheel is redefining the buy side. #FreeWheelEmp bit.ly/3OrvHo3
.@FreeWheel Chief Product Officer @dworin explains how intelligent agents can help better match buyers and sellers, automate workflows, and move programmatic beyond static bidding toward dynamic strategies that adapt in real time. #FreeWheelEmp bit.ly/4vyj0J0
One way AI promises to transform the ad industry: opening up access to TV for brands that never could before! #FreeWheelEmp bit.ly/3Onl4CU
Buyers shouldn’t have to choose between being API-first or agent-ready. The platforms best positioned for the future will be built on MCPs that are built-in an API-first infrastructure. #FreeWheelEmp bit.ly/4t9Jz5v
How did FreeWheel’s Streaming Hub Marketplace help SkyShowtime rapidly scale their streaming service's ad business across Europe? #FreeWheelEmp bit.ly/4mwxyor
A big step forward for AI and automation in premium video advertising. Excited to see @FreeWheel’s new AI agent infrastructure and how partners like @PMGworldwide are putting it into action. #FreeWheelEmp bit.ly/41B72Ra
Great look at how @FreeWheel Buyer Cloud gives teams more control over how they plan, buy, and optimize media. The flexibility here is what stands out. #FreeWheelEmp bit.ly/4cqH9bL
From manual workflows to always-on execution. Agentic AI is enabling smarter, faster campaign optimization across premium video. Watch more: #FreeWheelEmp bit.ly/4cLTWGX
TV grabs viewers’ attention and builds brand memory. In fact, new research conducted by MediaScience showed that viewers spent 36% more time viewing the brand message on streaming TV compared to a mobile ad, signaling deeper engagement. #FreeWheelEmp bit.ly/41C9VRC
Reaching the right audience drives results. In this case study from @FreeWheel, ID-based targeting delivered a 49% performance lift. Learn more: #FreeWheelEmp bit.ly/4cANcL0
Despite a fragmented media landscape, TV remains the most trusted source of political information, with voters placing greater confidence in TV than in other marketing channels. #FreeWheelEmp bit.ly/4dQ44zE
Cool to see how formats like pause ads are improving the viewer experience. Now it’s about scaling them the right way! Full steam ahe……….ad! (With pause) #FreeWheelEmp bit.ly/48Ommxw
Programmatic buying should not be a black box. @FreeWheel's Buyer Cloud is designed to give agencies and marketers greater visibility, customization, and ownership across the buying process. #FreeWheelEmp bit.ly/3NbJVZK
The final MediaTalks episode of 2025, featuring FreeWheel's Chief Product Officer, David Dworin, is out now! #FreeWheelEmp bit.ly/4l17GA4
From complex workflows to autonomous execution, agentic AI is opening new possibilities in media buying. Great insights from this #CES2026 conversation. #FreeWheelEmp bit.ly/4sp9YvB
.@FreeWheel Chief Product Officer @dworin explains how intelligent agents can help better match buyers and sellers, automate workflows, and move programmatic beyond static bidding toward dynamic strategies that adapt in real time. #FreeWheelEmp bit.ly/4seQcme
AI agents are starting to run more of how ads are bought on linear TV, with @NBCUniversal & @RPA_Advertising deploying real-time automation and intelligent targeting in key buys, powered by @FreeWheel and Newton Research. Read more: #FreeWheelEmp bit.ly/3OMgfCX
FAST isn’t slowing down. With ad views up YOY and over half of advertisers planning FAST spends in the next 6 months. Discover best practices on access, live content, context, and programmatic execution from @FreeWheel: #FreeWheelEmp bit.ly/4sdbvVa
The 2026 Comcast Advertising Report reveals how the entire TV landscape is evolving across viewers, buyers, and sellers — and what advertisers need to know now to stay ahead. #FreeWheelEmp bit.ly/4aZd5mK
When it comes to using IP addresses as a single source of truth for identifying households and the associated audience attributes they have, players in the streaming ecosystem need to better assess their reliability. @FreeWheel explains why. #FreeWheelEmp bit.ly/4cI5ETF
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